Senior Marketing Manager (UNLEASH America)

Requirements

• 5+ years of experience in a marketing role within the events industry, with a proven track record of executing data-driven marketing strategies
• Strong experience marketing events in America to the American Market
• Expertise in digital marketing channels including paid social, email marketing, website optimisation, and partnership marketing
• Proficient in data analytics, with the ability to track and report on marketing KPIs and make data-backed decisions
• Strong experience with marketing automation, CRM tools, and digital analytics platforms (e.g., Google Analytics, Salesforce, HubSpot)
• Demonstrated ability to meet revenue targets and drive growth through innovative marketing campaigns
• Excellent communication skills with the ability to build and maintain strong relationships with internal and external stakeholders
• Creative thinker with a problem-solving attitude and the ability to identify opportunities for growth and innovation
• Highly organised, with strong project management skills and the ability to manage multiple campaigns simultaneously

What the job involves

• As the Senior Marketing Manager, you will be responsible for the development, execution, and optimisation of the marketing strategy for UNLEASH America
• You will focus on driving revenue growth through innovative and data-driven marketing, with a strong emphasis on paid social, website, email marketing, and partnerships
• You will collaborate with internal and external stakeholders to ensure the success of the event
• Develop and implement a comprehensive go-to-market plan for UNLEASH America, ensuring alignment with business goals
• Lead the planning and execution of digital marketing campaigns, with a focus on paid social, website, email marketing, and strategic partnerships
• Collaborate with the marketing team to ensure campaigns are creative, effective, and data-driven
• Utilise data analytics to inform and optimise marketing strategies, focusing on KPIs such as lead generation, attendee acquisition, and revenue growth
• Conduct A/B testing across digital platforms to continually refine marketing strategies
• Monitor performance metrics (CPC, CTR, conversions) to ensure marketing efforts are delivering against targets
• Leverage AI in the execution and delivery of marketing campaigns across verticals
• Build and manage external partnerships to amplify event reach and impact
• Develop co-marketing initiatives with partners to expand brand visibility and drive mutual success
• Collaborate closely with the sales and commercial teams to ensure alignment on marketing and business objectives
• Manage and optimise all digital marketing campaigns to achieve the best results in terms of audience engagement and conversion
• Ensure content is tailored to resonate with the target audience, aligning with UNLEASH’s voice and brand values
• Oversee the creation of high-quality marketing collateral, including email campaigns, social media content, and landing pages
• Partner with the content, sales, and operations teams to ensure all marketing efforts are aligned with the overall event strategy
• Lead regular cross-team meetings to track marketing progress and adjust tactics based on feedback and results
• Manage and allocate the marketing budget effectively, ensuring the highest ROI from marketing initiatives
• Regularly report on marketing spend, providing insights and recommendations to optimise the budget
• Take an innovative approach to marketing, identifying new channels and opportunities to engage with the audience
• Encourage a culture of creativity and continuous improvement within the marketing team, ensuring the UNLEASH brand stays ahead of industry trends