At a Glance
- Tasks: Lead innovative marketing strategies for UNLEASH America, driving revenue growth and audience engagement.
- Company: Join a dynamic team at the forefront of the events industry.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Collaborative culture that encourages creativity and continuous improvement.
- Why this job: Make a real impact in the events space with data-driven marketing and creative campaigns.
- Qualifications: 5+ years in marketing, expertise in digital channels, and strong analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
Requirements
- 5+ years of experience in a marketing role within the events industry, with a proven track record of executing data-driven marketing strategies
- Strong experience marketing events in America to the American Market
- Expertise in digital marketing channels including paid social, email marketing, website optimisation, and partnership marketing
- Proficient in data analytics, with the ability to track and report on marketing KPIs and make data-backed decisions
- Strong experience with marketing automation, CRM tools, and digital analytics platforms (e.g., Google Analytics, Salesforce, HubSpot)
- Demonstrated ability to meet revenue targets and drive growth through innovative marketing campaigns
- Excellent communication skills with the ability to build and maintain strong relationships with internal and external stakeholders
- Creative thinker with a problem-solving attitude and the ability to identify opportunities for growth and innovation
- Highly organised, with strong project management skills and the ability to manage multiple campaigns simultaneously
What the job involves
- As the Senior Marketing Manager, you will be responsible for the development, execution, and optimisation of the marketing strategy for UNLEASH America
- You will focus on driving revenue growth through innovative and data-driven marketing, with a strong emphasis on paid social, website, email marketing, and partnerships
- You will collaborate with internal and external stakeholders to ensure the success of the event
- Develop and implement a comprehensive go-to-market plan for UNLEASH America, ensuring alignment with business goals
- Lead the planning and execution of digital marketing campaigns, with a focus on paid social, website, email marketing, and strategic partnerships
- Collaborate with the marketing team to ensure campaigns are creative, effective, and data-driven
- Utilise data analytics to inform and optimise marketing strategies, focusing on KPIs such as lead generation, attendee acquisition, and revenue growth
- Conduct A/B testing across digital platforms to continually refine marketing strategies
- Monitor performance metrics (CPC, CTR, conversions) to ensure marketing efforts are delivering against targets
- Leverage AI in the execution and delivery of marketing campaigns across verticals
- Build and manage external partnerships to amplify event reach and impact
- Develop co-marketing initiatives with partners to expand brand visibility and drive mutual success
- Collaborate closely with the sales and commercial teams to ensure alignment on marketing and business objectives
- Manage and optimise all digital marketing campaigns to achieve the best results in terms of audience engagement and conversion
- Ensure content is tailored to resonate with the target audience, aligning with UNLEASH’s voice and brand values
- Oversee the creation of high-quality marketing collateral, including email campaigns, social media content, and landing pages
- Partner with the content, sales, and operations teams to ensure all marketing efforts are aligned with the overall event strategy
- Lead regular cross-team meetings to track marketing progress and adjust tactics based on feedback and results
- Manage and allocate the marketing budget effectively, ensuring the highest ROI from marketing initiatives
- Regularly report on marketing spend, providing insights and recommendations to optimise the budget
- Take an innovative approach to marketing, identifying new channels and opportunities to engage with the audience
- Encourage a culture of creativity and continuous improvement within the marketing team, ensuring the UNLEASH brand stays ahead of industry trends
Senior Marketing Manager (UNLEASH America) in London employer: Unleash Group
As a Senior Marketing Manager at UNLEASH America, you will join a dynamic and innovative team dedicated to driving growth through cutting-edge marketing strategies. Our collaborative work culture fosters creativity and encourages professional development, providing ample opportunities for you to enhance your skills and advance your career. Located in the heart of America’s vibrant events industry, we offer a unique environment where your contributions directly impact our success and the experiences of our attendees.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager (UNLEASH America) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Unleash Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Unleash Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Unleash Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Unleash Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager (UNLEASH America) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Unleash Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Unleash Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Unleash Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Unleash Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Unleash Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Unleash Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
