Associate Director, Marketing Integration

We are seeking a highly organized and strategic Associate Director of Marketing Integration to serve as the key liaison between the Marketing and Recruitment & Admissions teams across St. George’s University (SGU) and Rocky Vista University (RVU). This cross-functional role will ensure seamless collaboration and alignment between recruitment strategies and go-to-market marketing plans in the U.S., Canada, and international markets.

This role reports directly to the Global Vice President of Marketing and is responsible for translating recruitment and admissions insights into actionable marketing briefs. By attending cross-functional meetings and working closely with recruitment leaders and the VP of Global Marketing, the Associate Director will synthesize institutional goals, campaign needs, key talking points and admissions priorities into clear, strategic requests that guide brand marketing campaigns and tactical execution.

This is an ideal position for someone with a strong background in marketing strategy, enrollment management, or higher education operations who excels at cross-functional communication, strategic planning, and operational execution.

Medforth Group, also known as Medforth Global Healthcare Education, is a portfolio company focused on healthcare education. Backed by several large financial firms, Medforth’s institutions are the single largest supplier of new doctors into U.S. residencies each year. Our mission is to address the global physician shortage, with a particular focus on the United States.

• Act as the primary liaison between Recruitment/Admissions and Brand Marketing teams across SGU and RVU.
• Develop a comprehensive understanding of regional and global recruitment strategies for the U.S., Canada, and international markets.
• Participate in ongoing strategy meetings with Admissions, Recruitment, and Marketing leadership to gather insights, updates, and institutional goals.
• Translate recruitment and admissions plans into actionable Recruitment Marketing Briefs, including messaging goals, target audiences, and timeline requirements.
• Collaborate with the Director of Marketing and the Director of Communications and PR to ensure briefs are integrated into Go-To-Market (GTM) campaign plans and content strategies.
• Ensure timely delivery of campaign inputs and updates to ensure GTM alignment and support lead generation and conversion goals.
• Support the VP of Global Marketing in preparing updates, reports, and recommendations to ensure recruitment-informed campaign planning.
• Distill and present key takeaways from recruitment strategy meetings to internal marketing stakeholders.
• Facilitate alignment meetings and touchpoints between marketing, creative, content, paid media, and enrollment teams.
• Partner with marketing leads to ensure campaign deliverables and messaging align with recruitment timelines and goals.
• Provide regular updates and integration to the VP and cross-functional teams.

• Bachelor’s degree in Marketing, Communications, Business, Education, or a related field.
• 5–7 years of experience in higher education marketing, enrollment management, or marketing strategy roles.
• Strong understanding of student recruitment cycles, admissions funnel, and higher education marketing best practices.
• Exceptional communication and relationship management skills; comfortable working with senior leadership.
• Experience developing marketing briefs, campaign strategy documents, or enrollment plans.
• Strong organizational and project management skills with the ability to manage multiple complex workstreams.
• Proficiency in collaboration and workflow tools (e.g., Wrike, Asana, Salesforce, Slack) is a plus.