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- Tasks: Lead the creation of engaging social media content and coordinate digital campaigns.
- Company: Join the University of York's dynamic Communications team.
- Benefits: Enjoy a vibrant work environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by enhancing the University's reputation and connecting with the community.
- Qualifications: Experience in managing social media and creating compelling digital content is essential.
- Other info: Be part of a forward-thinking team that values innovation and collaboration.
The predicted salary is between 28800 - 48000 £ per year.
This is an exciting opportunity to join a Communications team known for creating fresh and original University social media content. Whether maximising awareness through collaborations with Greg James and Radio 1, driving engagement through our recognisable Humans of York content, or advising on an international strategy for our new campus with Mumbai, we’re looking for someone with the leadership, energy and awareness to enhance our reputation for public good and keep the University of York at the front of everyone’s mind.
Based in the University’s Reputation, Economic Development and Advocacy Directorate at York, the Communications team brings together specialists in digital communications, research comms and media relations, internal communications, and events and public engagement. Our mission is to advance institutional profile and reputation, and help build a strong University community who feel informed, supported and connected.
The Social Media and Digital Content Manager is responsible for developing the University’s digital media, coordinating content that supports the University’s vision to be a true force for public good. From profiling student experience and life-changing research, through to the impact of our partnerships and influential alumni, our content aims to inspire and engage our community. Focused on supporting our recruitment, advocacy, profile and reputation, you will primarily work with other content creators across the University. This means leading and coordinating our social media channel strategy, and designing and implementing campaigns, as well as improving our approach to governance, quality (including accessibility) and evaluation of our organic digital content.
You will also lead and coordinate monitoring of University social media channels, ensuring we offer excellent customer service to incoming messages, responding appropriately to queries, posts and comments, and identifying issues that require escalation.
Skills, Experience & Qualification needed
- Knowledge of digital technologies, social media and their application in communication and marketing
- Demonstrable experience at a strategic level of managing social media for a major brand or campaign, and in delivering engaging digital content
- Knowledge of social media monitoring platforms for managing social media activity and delivering insights for evaluation
- Experience of crisis communications and managing reputational issues (Desirable)
- Understanding of our target audiences’ motivations and needs (Desirable)
- Experience of managing others, either as direct reports or in a matrix style (Desirable)
- Level 3 qualification. (Qualifications at this level include A levels. Please view the full list.) We also welcome applicants with equivalent non-UK qualifications or equivalent professional experience.
- Taking ownership for / Hold a significant role in the delivery of distinct pieces of work e.g. leading a project
- Gather, analyse, interpret and report complex data/information
- Use digital technologies including Google applications and/or Microsoft Office
- Communicate effectively in verbal and written formats, including the use of a variety of digital tools
Interview date: To be confirmed
For an informal discussion about the post, please contact: Deb Ward, Head of Internal Communications at deb.ward@york.ac.uk
Social Media and Digital Content Manager employer: University of York
Contact Detail:
University of York Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media and Digital Content Manager
✨Tip Number 1
Get to know the University of York inside out! Familiarise yourself with their social media presence and recent campaigns. This will help you tailor your approach and show that you're genuinely interested in their mission.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend university events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Showcase your skills through a personal project! Create a mock social media campaign or a digital content portfolio that aligns with the University’s values. This not only demonstrates your creativity but also your commitment to their cause.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to contribute to their exciting projects.
We think you need these skills to ace Social Media and Digital Content Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for social media and digital content shine through. We want to see how excited you are about creating engaging content that resonates with our audience!
Tailor Your Experience: Make sure to highlight your relevant experience in managing social media for major brands or campaigns. We’re looking for someone who can demonstrate their strategic thinking and creativity, so don’t hold back on those examples!
Be Clear and Concise: Keep your application clear and to the point. Use straightforward language and avoid jargon where possible. We appreciate a well-structured application that makes it easy for us to see your qualifications and fit for the role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at University of York
✨Know Your Digital Landscape
Before the interview, dive deep into the University of York's current social media presence. Familiarise yourself with their campaigns, especially the Humans of York content and any collaborations they've had. This will not only show your genuine interest but also help you suggest fresh ideas during the discussion.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples from your past experience where you've successfully managed social media for a major brand or campaign. Highlight how you developed strategies that drove engagement and awareness, and be ready to explain the results you achieved.
✨Demonstrate Crisis Management Skills
Given the importance of crisis communications in this role, think of a time when you faced a reputational issue on social media. Be ready to share how you handled it, what steps you took to mitigate the situation, and what you learned from the experience.
✨Engage with Questions
Prepare thoughtful questions about the role and the team. Ask about their current challenges in digital content management or how they measure success in their campaigns. This shows you're not just interested in the job, but also in contributing to the team's goals.