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- Tasks: Lead UAL's social media and digital strategy, enhancing engagement across diverse audiences.
- Company: UAL is a creative powerhouse shaping education and culture since 1842.
- Benefits: Join a collaborative team with a focus on creativity, diversity, and social impact.
- Why this job: Make a real difference in a role that champions inclusivity and innovation.
- Qualifications: Proven experience in digital strategies, analytics, and audience engagement required.
- Other info: This is a parental leave cover position within a dynamic leadership community.
The predicted salary is between 43200 - 72000 £ per year.
University of the Arts London (UAL) is seeking a dynamic Head of Social Media and Digital Communications parental leave cover to lead the transformation of our online presence. This pivotal role is part of the leadership community within UAL’s newly integrated Communications function, located in our Social Purpose Group. You will shape and deliver a unified digital and social media strategy that reflects UAL’s vision as a social purpose university while enhancing engagement with our diverse audiences, including students, staff, alumni, and external stakeholders.
In this exciting new position, you will oversee all UAL social media channels including our colleges and institutes channels and key parts of the UAL website, including vital course pages, UAL stories and campaign pages for our graduate shows, leveraging data-driven insights, fostering active audience engagement, and ensuring alignment with UAL’s strategic goals and our ten-year strategy. Working collaboratively with the Head of Content (who oversees creative content generation) and internal teams and colleges, you will amplify UAL’s brand, elevate our global reputation, and ensure our digital platforms resonate with authenticity, creativity, and inclusivity.
About you
You will be a strategic thinker with a proven track record in leading impactful digital and social media strategies within large and complex organisations. You will bring a deep understanding of emerging trends, analytics, SEO, and audience engagement, paired with the creativity and adaptability to thrive in a fast-paced, collaborative environment.
Passionate about social purpose, you will champion UAL’s values of diversity, equity, and inclusion, ensuring our channels foster a sense of belonging across all communities. Your leadership experience equips you to inspire and manage teams while building strong partnerships with internal and external stakeholders.
You will lead on creating and implementing a comprehensive digital and social media strategy to support UAL’s goals, optimising channels for audience engagement, brand visibility, and strategic growth.
You will oversee an audit of existing social media channels and web pages, rationalising where necessary and identifying areas for growth and development, redefining how we reach new and existing audiences and cultivating a thriving online community.
Working closely with colleagues in Content, PR and Media Relations, Creative and Brand you will lead on developing and managing KPIs, providing regular insights into the effectiveness of strategies and optimising content based on audience engagement and feedback.
You will lead a high-performing team, fostering creativity, curiosity, and a collaborative spirit in line with UAL’s values.
Working at UAL
University of the Arts London (UAL) generates and inspires the creativity the world needs for a better future. Since 1842, our colleges have been defining creative education. With curiosity, imagination and intent we make work which creates lasting change for people and our planet. London is core to who we are, a place where we meet and share ideas with people from different backgrounds and cultures.
Our creative network influences learning, culture, industry and society on a global scale. Our academics and practitioners deliver creative education and inspire new ways of thinking through research and innovation. We work with students at every level from pre-degree and short courses to postgraduate and online learning, enabling them to build the careers they want. Together, we are a community of makers, thinkers, pioneers and storytellers redesigning the future.
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Head of Social Media And Digital Communications employer: UNIVERSITY OF THE ARTS
Contact Detail:
UNIVERSITY OF THE ARTS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social Media And Digital Communications
✨Tip Number 1
Familiarize yourself with UAL's current social media presence and digital communications. Take note of their tone, style, and the types of content they share. This will help you understand their brand voice and allow you to propose innovative ideas that align with their vision.
✨Tip Number 2
Stay updated on the latest trends in social media and digital communications. Being knowledgeable about emerging platforms and tools can set you apart as a candidate who is ready to lead UAL's transformation in this area.
✨Tip Number 3
Prepare to discuss your experience with data-driven strategies. Be ready to share specific examples of how you've used analytics to enhance audience engagement and optimize content in previous roles.
✨Tip Number 4
Highlight your leadership skills and experience in managing teams. Think of ways you can inspire creativity and collaboration within a diverse team, as this aligns with UAL's values of diversity, equity, and inclusion.
We think you need these skills to ace Head of Social Media And Digital Communications
Some tips for your application 🫡
Understand UAL's Vision: Familiarize yourself with the University of the Arts London's mission and values, especially their focus on social purpose, diversity, equity, and inclusion. Tailor your application to reflect how your experience aligns with these principles.
Highlight Relevant Experience: Emphasize your proven track record in leading digital and social media strategies within large organizations. Provide specific examples of successful campaigns you've managed and the impact they had on audience engagement.
Showcase Your Strategic Thinking: Demonstrate your ability to think strategically by outlining how you would approach the role. Discuss your understanding of emerging trends, analytics, and SEO, and how you would leverage these to enhance UAL's online presence.
Craft a Compelling Cover Letter: Write a cover letter that not only summarizes your qualifications but also conveys your passion for social purpose and creativity. Make sure to express your enthusiasm for the opportunity to lead UAL's digital communications and engage with diverse audiences.
How to prepare for a job interview at UNIVERSITY OF THE ARTS
✨Showcase Your Strategic Thinking
Prepare to discuss your previous experiences in leading digital and social media strategies. Highlight specific examples where your strategic thinking led to measurable outcomes, especially in large organizations.
✨Demonstrate Passion for Social Purpose
Be ready to articulate how your values align with UAL's commitment to diversity, equity, and inclusion. Share instances where you have championed these values in your previous roles.
✨Familiarize Yourself with UAL's Digital Presence
Before the interview, take time to explore UAL's current social media channels and website. Identify areas for improvement and be prepared to discuss your ideas on how to enhance engagement and brand visibility.
✨Prepare for Collaborative Scenarios
Since this role involves working closely with various teams, think of examples that demonstrate your ability to collaborate effectively. Be ready to discuss how you foster creativity and teamwork in a fast-paced environment.
