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- Tasks: Create and implement marketing strategies to inspire teachers and students.
- Company: Join the University of the Arts London, a leader in creative education since 1842.
- Benefits: Enjoy hybrid working, flexible hours, and inclusive employment policies.
- Why this job: Make a real impact in education while working in a vibrant, diverse environment.
- Qualifications: Experience in marketing, content creation, and using campaign software is essential.
- Other info: This is a fixed-term role covering maternity leave for 12 months.
The predicted salary is between 28900 - 32400 £ per year.
Hours 3 Days per/wk (22.5hrs) Wednesday – Friday, 10 – 6pm
Contract Type: 1 year fixed term with a view to becoming permanent
Deadline:5th August. First round interview date, 14th August (TBC)
Job Description:
Staffordshire St. CIC is a dynamic, inclusive arts space with artists studios, in the heart of Peckham, South East London. Our vision is a cultural future that prioritises creativity over profit, and is deeply affirming of the arts’ true value to society. Rooted in our community centre heritage, we strive to be an accessible cultural hub where fun and creativity coexist. We offer studio space to test ideas, exhibition space to grow careers, and critical events that shape a more equitable cultural future.
We are seeking an experienced Marketing and Communications Officer to join our team and work across all areas of communications. This exciting role leads on St St.’s press campaigns, marketing strategies, members and patrons’ schemes, digital platforms, ticket management and asset production. It ensures wide promotion for all our exhibitions and events, as well as developing audiences, and supporting income generation. We are seeking a highly organised individual with previous experience in developing arts or cultural marketing campaigns and supporting members or patrons.
MAIN DUTIES:
- Develop and lead an effective communications strategy, delivering marketing and PR activity across all platforms, which reflects the organisational ambitions and ensures wide-ranging engagement and impact.
- Manage press packs for exhibitions and events, writing press releases, developing assets, and working with press to gain relevant coverage and promotion.
- Deliver and grow our Members and Patrons scheme, including: relationshipmanagement, correspondence, administration, delivery of events, monitoring and reporting on progress.
- Develop social media and manage all accounts, preparing images, video, and copy and incorporating SEO best practices.
- Support the production of all documents and marketing material using templates and graphic design assets, or liaising with partner designers and printers.
- Shape and realise an audience development plan, identifying and cultivating new audience groups, as well as growing digital audiences across all platforms.
- Populate listing sites and ticketing platforms, ensure all key communications channels are up to date, inspiring, and fit for purpose.
- Provide insightful statistics and evaluations on engagement and audiences, with clear analysis and recommendations for the wider team, funders and Trustees.
Skills and Experience Required
- Experience in marketing, press or communications within the arts or culture sector.
- A visual awareness and understanding of branding and design, with strong digital skills and experience of editing image/video files.
- Excellent copy-writing and editorial skills.
- An excellent team worker, able to work collaboratively but also independently on own initiative, prioritising workload.
- A proactive, energetic attitude to work
- Excellent communication skills with ability to build new connections and develop audiences.
- Knowledge of delivering a membership scheme and strategically working with donors.
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MARKETING AND COMMUNICATIONS OFFICER employer: UNIVERSITY OF THE ARTS LONDON
Contact Detail:
UNIVERSITY OF THE ARTS LONDON Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land MARKETING AND COMMUNICATIONS OFFICER
✨Tip Number 1
Familiarise yourself with the University of the Arts London (UAL) and its mission. Understanding their values and how they promote creativity will help you align your communication style and ideas with their brand, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience with content management systems and marketing analytics tools. Be prepared to discuss specific projects where you've successfully used these tools to enhance user experience or engagement, as this is crucial for the role.
✨Tip Number 3
Engage with UAL's social media channels before your interview. This will not only give you insights into their current campaigns but also allow you to come up with fresh ideas on how to improve their online presence, demonstrating your proactive approach.
✨Tip Number 4
Prepare examples of how you've created clear and concise communications for different audiences. Tailoring your examples to show versatility in both print and digital formats will highlight your ability to connect with diverse groups, which is essential for this role.
We think you need these skills to ace MARKETING AND COMMUNICATIONS OFFICER
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing and communications experience. Focus on specific achievements that demonstrate your ability to create engaging content and manage campaigns effectively.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the role and the organisation. Discuss how your skills align with the job description, particularly in producing clear and concise communications and managing social media channels.
Showcase Your Portfolio: If you have examples of previous marketing collateral or digital content you've created, include links or attachments in your application. This will give the hiring team a tangible sense of your capabilities.
Highlight Relevant Software Skills: Mention any experience you have with marketing analytics, content management systems, or customer relationship platforms. Be specific about the tools you've used and how they contributed to successful campaigns.
How to prepare for a job interview at UNIVERSITY OF THE ARTS LONDON
✨Showcase Your Creativity
As a Marketing and Communications Officer, creativity is key. Prepare to discuss your previous campaigns and how you approached them. Bring examples of your work, whether it's print or digital collateral, to demonstrate your ability to produce engaging content.
✨Understand the Brand
Familiarise yourself with the UAL Awarding Body brand and its mission. Be ready to explain how you can contribute to their marketing strategy and enhance their online presence. Showing that you understand their values will set you apart.
✨Prepare for Technical Questions
Expect questions about your experience with marketing analytics, content management systems, and social media platforms. Brush up on the tools you've used and be prepared to discuss how you've leveraged them to achieve results in past roles.
✨Demonstrate Your Communication Skills
Since clear and concise communication is essential for this role, practice articulating your thoughts clearly. You might be asked to present a brief marketing plan or campaign idea during the interview, so be ready to showcase your skills in real-time.
