At a Glance
- Tasks: Create engaging content for Instagram and TikTok, from concept to execution.
- Company: Join a vibrant brand that celebrates creativity and diversity.
- Benefits: Flexible working hours, creative freedom, and a supportive team environment.
- Other info: Opportunity to work in a dynamic, inclusive environment with room for growth.
- Why this job: Bring your ideas to life and shape the future of fashion storytelling.
- Qualifications: Strong storytelling skills and a passion for 90s and 2000s pop culture.
The predicted salary is between 29700 - 36300 £ per year.
We’re looking for a Creative Content Storyteller to bring Cybersweetie to life through content. This is a hands-on creative role for someone who doesn’t just know how to make good content, but understands why a piece of content works for a brand and its audience, and knows how to turn an idea into something that actually gets made. You’ll be responsible for developing original creative concepts, shaping the stories behind them and taking ideas from concept → planning → filming → editing → publishing across Instagram, TikTok and other relevant channels.
Your responsibilities will include:
- Developing original creative content concepts across Instagram, TikTok and other relevant platforms
- Turning product launches, campaigns and everyday brand moments into engaging stories
- Developing scripts, hooks, storylines and creative concepts for short-form video
- Taking ownership of ideas from concept through to execution, including planning, filming, directing, editing and publishing
- Being hands-on with content creation and sourcing the people, props, locations, references or other elements needed to bring an idea to life
- Identifying cultural moments, trends and references that can be naturally translated into the Cybersweetie world
- Drawing inspiration from fashion, film, 90s and 2000s pop culture and nostalgia, while translating these references into content that feels current
- Creating content around our dresses that communicates the story, feeling, desire and world behind the product, rather than simply showing the product itself
- Developing content that encourages our audience to discover, watch, engage, save, share and ultimately shop
- Helping to build a recognisable Cybersweetie visual and storytelling language across our social channels
- Contributing to content planning and the wider social calendar
- Analysing content performance and using those insights to develop stronger future ideas
- Working closely with the wider creative and marketing team to ensure content feels cohesive with the brand
Skills and Experience Required
We’re looking for someone who is creatively minded, culturally curious and highly proactive, with a strong visual point of view and a natural instinct for storytelling. You naturally notice things – a scene in a film, an old campaign, a styling detail, a TikTok format, a moment from 2000s pop culture – and start thinking about how that reference could become something new. You should:
- Have a strong instinct for what makes content engaging and why it resonates with a particular audience
- Have a strong understanding of fashion, occasionwear and visual culture
- Have genuine knowledge of 90s and 2000s fashion, film, pop culture and nostalgia
- Understand the occasionwear customer and what makes her want to discover, save, share and buy
- Have strong visual taste and an eye for styling, composition and creative direction
- Have strong storytelling and copywriting skills
- Be confident developing original concepts independently rather than always working from a predefined brief
- Be able to take an idea and actually make it happen
- Be comfortable filming, directing and editing content for Instagram and TikTok
- Understand how to make fashion content feel desirable rather than overly commercial
- Be highly organised and capable of managing multiple creative ideas and projects at once
- Be commercially aware and understand that great creative content should ultimately support the growth of the brand
- Understand how to balance compelling storytelling with commercial objectives, creating content that builds the brand while driving desire for the product
You don’t need to wait for a brief to be creative. We want someone who can come to us with an idea, work out what needs to happen to make it possible, and get it moving. Experience creating content within fashion, beauty or lifestyle is preferred. However, creative instinct, taste and strong self-directed work matter to us just as much as traditional industry experience.
We are an Equal Opportunities Employer and welcome applicants from diverse backgrounds, regardless of their race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity and caring responsibility. We are committed to offering a working environment where everyone is valued and feels appreciated.
Creative Content Storyteller in London employer: UNIVERSITY OF THE ARTS LONDON
London College of Fashion is an exceptional employer, offering a vibrant and inclusive work culture that fosters creativity and collaboration. With generous benefits such as 39 days of annual leave, flexible working options, and opportunities for professional development, employees are supported in their growth while contributing to the education of future fashion leaders. Located in the dynamic East Bank Stratford area of London, staff can engage with a diverse community and enjoy access to various cultural events and exhibitions.
Contact Details:
UNIVERSITY OF THE ARTS LONDON Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Creative Content Storyteller in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for UNIVERSITY OF THE ARTS LONDON and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like UNIVERSITY OF THE ARTS LONDON are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with UNIVERSITY OF THE ARTS LONDON on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at UNIVERSITY OF THE ARTS LONDON. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Content Storyteller in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit UNIVERSITY OF THE ARTS LONDON. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of UNIVERSITY OF THE ARTS LONDON:Show us that you’ve done your homework! In your application, briefly mention what you admire about UNIVERSITY OF THE ARTS LONDON’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at UNIVERSITY OF THE ARTS LONDON
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at UNIVERSITY OF THE ARTS LONDON will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At UNIVERSITY OF THE ARTS LONDON, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
