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- Tasks: Lead marketing strategy for UAL Online degrees and Lifelong Learning courses.
- Company: Join University of the Arts London, a leader in creative education.
- Benefits: Flexible working, inclusive policies, and opportunities for professional growth.
- Why this job: Make a real impact on learners' journeys and drive innovative marketing initiatives.
- Qualifications: Proven leadership in direct marketing with strong strategic thinking skills.
- Other info: Diverse and inclusive environment fostering creativity and collaboration.
The predicted salary is between 55000 - 65000 £ per year.
We are excited to announce an exceptional opportunity for a results-driven and innovative professional to join UAL Online as our new Head of Marketing. In this role, you will lead on the development of our marketing strategy for our UAL Online degrees and other Lifelong Learning course products. You'll be responsible for elevating awareness of our new online degree portfolio and for generating leads through strategic, data-driven and cost-effective marketing initiatives on both domestic and international fronts.
You will collaborate closely with our Head of Recruitment to strategically drive conversions of leads to enrolments. Your influence will extend to every facet of our campaigns, ensuring a seamless integration of efforts that culminate in an excellent customer journey from enquiry to enrolment which will be reflective of the quality of the learning experience on our courses.
If you are a strategic professional with a proven track record of achieving tangible results, we would welcome your application to spearhead our marketing efforts and contribute to the future success of our Access and Lifelong Learning pillar.
About you
We're looking for a proactive self-starter with proven leadership experience delivering measurable results in direct marketing, both online and offline. You'll bring strategic thinking, strong leadership skills and the ability to build a positive, high-performance culture.
You will excel at stakeholder management, cross-functional collaboration, and clear communication. You should be confident using data to guide decisions to design effective campaigns and report on impact. Above all, you will be motivated by creating exceptional learner experiences and driving continuous improvement across the enquirer to student journey process.
If you have any general questions or have accessibility needs, please contact AGstaffrecruitment@arts.ac.uk.
UAL is committed to creating diverse and inclusive environments for all staff and students to work and learn – a university where we can be ourselves and reach our full potential. We offer a range of family friendly, inclusive employment policies, flexible working arrangements and Staff Support Networks. We welcome applicants from diverse backgrounds, including race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity, and caring responsibility.
Head of Marketing employer: UNIVERSITY OF THE ARTS LONDON
Contact Detail:
UNIVERSITY OF THE ARTS LONDON Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their goals, especially in driving conversions and enhancing learner experiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your leadership experience and any measurable results you've achieved in direct marketing. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your strategic thinking and passion for creating exceptional learner experiences. Let us know why you're excited about this opportunity at UAL Online.
Showcase Data-Driven Decisions: Since we value data-driven marketing, include examples of how you've used data to guide your decisions in past roles. This will demonstrate your ability to design effective campaigns that drive results.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at UNIVERSITY OF THE ARTS LONDON
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics that are relevant to the role. Be ready to discuss how you've used data to drive decisions in past campaigns. This shows you’re not just a creative thinker but also a results-driven professional.
✨Showcase Your Leadership Style
Prepare examples of how you've led teams to success in previous roles. Highlight your ability to foster a high-performance culture and how you’ve managed cross-functional collaboration. This will demonstrate your fit for a leadership position.
✨Understand the Customer Journey
Familiarise yourself with the enquirer to student journey process. Be prepared to discuss how you would enhance this experience at UAL Online. Showing that you can think strategically about customer experience will set you apart.
✨Align with UAL's Values
Research UAL’s mission and values, especially their commitment to diversity and inclusion. Be ready to articulate how your personal values align with theirs and how you can contribute to creating an inclusive environment.