Country Manager, India

Position Overview

The Country Manager, India, is part of the International Student Recruitment team which is part of the Division of Student Services and Operations at the University of Tasmania. This role is pivotal in advancing the university’s international recruitment strategy and enhancing our global presence. Reporting to the Regional Manager, South Asia, the Country Manager will engage in a variety of activities aimed at attracting and enrolling high-quality international students.

This position will involve collaboration with internal teams, external stakeholders, and recruitment partners to implement innovative recruitment initiatives and events that align with the university’s strategic goals. The Country Manager has a key role in the International Recruitment team with responsibility for representing the University at recruitment events, providing training to our education agents and partners, building and managing our education agent relationships, proactively counselling prospective students to support their student journey, and identifying opportunities to work with government departments and other educational institutions.

This role will aim to recruit high-quality students to the University to achieve the annual international recruitment performance targets as set by the University.

The University of Tasmania is a mission-driven institution dedicated to making a difference for Lutruwita/Tasmania and a distinctive contribution from Tasmania to the world. As the sole university on the island, the University is deeply embedded in the social, economic, and environmental fabric of Tasmania, working in close partnership with communities, industry, and government to address key challenges in education, health, productivity, and climate action.

The University takes pride in its place-based identity, leveraging Tasmania’s unique geography, culture, and resources to offer world-leading research and education. With a networked presence across Tasmania and beyond, the University of Tasmania is transitioning towards a more accessible, regionally connected, and innovative educational model.

As it looks toward 2050, the University remains committed to fostering excellence, collaboration, and transformative education, preparing graduates to navigate the challenges of a rapidly changing world while remaining grounded in its place and purpose in Tasmania.

Accountabilities and Outcomes

Purpose

The Country Manager plays a vital role in advancing the University of Tasmania’s mission by enhancing our global presence and attracting a diverse cohort of international students. This position is essential for fostering our education agent networks and relationships to help build our university brand on ground.

• Increased Enrolment: Achieve targeted growth in international enrolments by optimising each stage of the student recruitment lifecycle to attract, engage, and convert high-quality international students.
• Strengthened Relationships: Develop and maintain high‑performing international education agent partnerships and grow strategic stakeholder networks to support quality student recruitment.
• Successful Events: Organise and execute impactful recruitment related events and engagement activities that effectively promote the university and attract prospective students.
• Market Intelligence: Provide valuable insights and analysis on market trends and opportunities, informing recruitment strategies and decision-making processes.
• Student Experience: Support a seamless recruitment and onboarding journey for prospective international students, ensuring they receive relevant comprehensive support and information throughout the process.
• Operational Support: Assist in the management of day‑to‑day activities, ensuring smooth operations and effective communication within the international recruitment team.
• Other: Frequent travel within South Asia and occasional travel to Australia.

Behavioural Expectations

We aim for everyone to have a positive experience at our university, and all staff contribute toward creating a university culture that is safe and supportive, enabling our community to flourish by:

• Treating all others – staff, students and community with fairness, equity and respect.
• Ensuring the workplace is an inspiring and safe place to be.
• Ensuring the workplace is free from harassment, bullying, victimisation and discrimination.

Success profile

Personal Attributes

• Driven: Takes action and uses initiative to seize opportunities and pursue outstanding results, even when presented with difficulties or setbacks.
• Structured: Works methodically to organise and plan tasks, upholds standards and works quickly, able to multitask to produce outcomes.
• Resilience: Able to stay calm under pressure and tolerate stress. Adept at calming others and resolving conflict in stressful situations.
• Rapport Building: Enjoys interacting with other people and effectively establishes rapport by putting others at ease. Effectively promotes achievement and recognition.

Core Capabilities

• Student Focus: Able to bring the student experience lens to all work activities, contributing to outcomes that evoke student curiosity, interest and passion for disciplinary knowledge and skills.
• Well Managed Delivery and Performance: Effectively deploys management systems including planning, operational controls, ongoing performance management and reviews, progress and impact measurement and retrospective operational and outcome reviews.
• Self-Awareness and Interpersonal Skills: Recognises and regulates emotions and behaviour in the work context and effectively builds relationships with others to create a collaborative and empowering environment that enables people to achieve and thrive.
• Holistic Decision Making: Able to form sound judgements based on all available information, considering the potential impacts of decisions from a broad range of perspectives before taking definitive action.

Role Specific Skills, Knowledge and Experience

• Tertiary qualification in a relevant field and/or proven experience in international student recruitment, sales, or marketing within higher education or similar sectors.
• Demonstrated experience in international student recruitment, sales, or conversion campaign management to achieve recruitment or sales targets.
• Demonstrated experience in international education agent management with the ability to maintain positive strong working relationships across the industry.
• Strong interpersonal and communication skills, with the ability to engage diverse audiences and stakeholders such as government bodies, schools and various other institutions.
• Represent the University professionally, and the University’s values, at education recruitment events, such as exhibitions, seminars and events, and actively contribute to raising the University’s profile and marketability.
• Excellent organisational skills, including prioritisation, attention to detail, and managing multiple tasks effectively.
• Ability to work collaboratively within the team across regions and with other internal stakeholders across the university independently by using initiative and sound judgment.
• Proficiency and experience in CRM systems and marketing tools to manage recruitment activities effectively.
• Commitment to compliance with ESOS National Code, University policies, and ethical recruitment practices.
• Capacity to support recruitment operations and undertake additional duties as directed.
• Proficient in Word, Excel, Outlook, and PowerPoint, enabling effective communication and reporting.
• Willingness to travel within South Asia, Australia, and other regions as required.
• Fluent in English.

Note: we are interested in applicants based in North India for this role. If you’re interested to apply for this role, please provide your CV and 1-2-page cover letter outlining your interest in the role, skills, capabilities and experience.