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- Tasks: Lead international marketing strategies to boost student enrolments and enhance university reputation.
- Company: The University of Surrey, a global community focused on transformative education and research.
- Benefits: Competitive salary, professional development, and the chance to make a real impact.
- Other info: Join a high-performing team dedicated to continuous improvement and innovation.
- Why this job: Shape the future of international recruitment in a dynamic and ambitious environment.
- Qualifications: Experience in marketing leadership and a passion for international education.
The predicted salary is between 60000 - 80000 £ per year.
The University of Surrey is a global community of ideas and people, dedicated to life-changing education and research. We are ambitious and have a bold vision of what we want to achieve - shaping ourselves into one of the best universities in the world, which we are achieving through the talents and endeavour of every employee. Our culture empowers people to achieve this aim and to collectively and individually make a real difference.
This is a senior leadership role at the heart of the University’s international growth agenda. As Head of International Student Recruitment (Marketing), you will shape and deliver a globally integrated marketing and conversion strategy that drives high-quality international student enrolments and strengthens Surrey’s position in a competitive and fast-changing market. The role will lead a fast-paced international marketing team, working in close partnership with digital, CRM and admissions colleagues to deliver insight-led, commercially focused campaigns that drive measurable impact.
Key Responsibilities- Setting the international marketing strategy aligned to recruitment targets, market diversification and institutional priorities.
- Leading global campaigns across digital, CRM, content and in-market activity, ensuring strong alignment between brand and conversion.
- Driving enquiry-to-enrolment performance, embedding a data-led, customer-focused approach to maximise conversion outcomes.
- Using insight and analytics to inform investment decisions, optimise performance and demonstrate return on investment.
- Leading and developing a high-performing team, creating a culture of accountability, pace and continuous improvement.
- Managing external agencies and partners, ensuring quality, value for money and delivery against KPIs.
- Working closely with internal stakeholders across International Recruitment, Faculties and Marketing.
Head of International Student Recruitment (Marketing) in Surrey employer: University of Surrey
Contact Detail:
University of Surrey Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of International Student Recruitment (Marketing) in Surrey
✨Tip Number 1
Network like a pro! Reach out to current employees at the University of Surrey on LinkedIn. Ask them about their experiences and insights into the role. This can give you a real edge in understanding the culture and expectations.
✨Tip Number 2
Prepare for the interview by researching the latest trends in international student recruitment. We want to see that you’re not just passionate but also knowledgeable about the market and how to drive enrolments effectively.
✨Tip Number 3
Showcase your leadership skills! Think of examples where you've led teams or projects successfully. We love to see candidates who can inspire and drive performance in a fast-paced environment.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you’re serious about joining our ambitious team at the University of Surrey.
We think you need these skills to ace Head of International Student Recruitment (Marketing) in Surrey
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Head of International Student Recruitment. Highlight your experience in international marketing and recruitment, and don’t forget to showcase any leadership roles you've had. We want to see how you can contribute to our ambitious goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about international education and how your skills align with our vision at the University of Surrey. Be sure to mention specific strategies you've implemented in the past that could benefit us.
Showcase Your Data Skills: Since this role involves a data-led approach, make sure to highlight your experience with analytics and performance metrics. We’re looking for someone who can drive enquiry-to-enrolment performance, so share examples of how you've used data to inform decisions in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a seamless application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. We can’t wait to see what you bring to the table!
How to prepare for a job interview at University of Surrey
✨Know Your Stuff
Make sure you thoroughly understand the University of Surrey's mission and values. Familiarise yourself with their international growth agenda and how your experience aligns with their goals. This will show that you're genuinely interested in the role and can contribute to their vision.
✨Showcase Your Leadership Skills
As this is a senior leadership position, be prepared to discuss your previous experiences in leading teams and driving successful marketing strategies. Use specific examples to illustrate how you've developed high-performing teams and achieved measurable results in international student recruitment.
✨Data-Driven Decision Making
Highlight your ability to use insights and analytics to inform marketing strategies. Be ready to discuss how you've previously used data to optimise performance and demonstrate ROI in your campaigns. This will resonate well with their focus on a data-led approach.
✨Collaborative Mindset
Emphasise your experience working with various stakeholders, both internal and external. Discuss how you've successfully collaborated with different teams, such as digital, CRM, and admissions, to deliver impactful marketing campaigns. This will showcase your ability to work in a fast-paced environment and drive collective success.