Brand Marketing and Campaigns Manager in Stirling

The PostThis is an exciting role for an experienced, strategic Brand and Campaigns Manager to join a busy, innovative and fast-paced team. The Brand and Campaigns Manager is a key leadership post in the Directorate of Communications, Marketing and Recruitment (CMR), supporting the Director of Marketing to develop and deliver marketing strategy in support of the University's ambitious Strategic Plan. The postholder will have a specific focus on brand profile and delivering integrated, global campaigns in support of student recruitment. The Brand and Campaigns Manager will demonstrate strong, leadership skills and outstanding interpersonal and negotiation skills. They will focus on delivering an integrated marketing strategy which covers the full marketing mix and will be responsible for developing and managing brand and student recruitment campaigns to support undergraduate and postgraduate recruitment in priority markets, nationally and internationally. The post-holder will be customer-centric and experienced in using data and insight to inform strategy. The successful candidate will be an ambitious, proactive marketing professional, with extensive experience of brand management and implementation, advertising and digital media buying and budget management. Excellent written and verbal communications skills, strong project management experience, and an exceptional level of attention to detail are critical. This role will be based at the University of Stirling Campus. The University offers an agile working framework with the opportunity to work from home based on the needs of the business. Description of DutiesCampaigns and marketingOversee media strategy in support of our undergraduate and postgraduate integrated global paid media campaigns in priority recruitment marketsEnsure campaigns are insight and data led, audience-focused and aligned to recruitment and conversion objectivesProvide expert support and guidance, across the full range of marketing functions including advertising; digital communications; marketing-communications; events and exhibitionsSupport Alumni and Fundraising team to develop campaigns aligned to strategic prioritiesProvide advice and draft strategic papers and briefing notes for senior management, and/or University committees, on a range of marketing-related activity which will contribute to discussion and decision-making around policy related initiativesLead campaign related events activity (on-campus, off-campus and international)Brand ManagementLead and act as guardian of the University BrandDevelop, promote and enhance the brand and visual identity by ensuring the implementation of branded campaigns, raising the University's profile nationally and internationallyLead on the delivery of brand related activities retaining the prominence and positioning of SportDevelop key brand messages to bring clarity and consistency to all marketing communicationDevelop, implement and maintain sustainable brand guidelines and a marketing toolkit ensuring campaign compliance and consistency is sustained across all internal and external stakeholders including international partnersOversee the application of the brand across digital, print, content, publications and the physical environmentOversee the development of impactful content, publications and campaign assetsStudent recruitment and student experienceDevelop integrated global recruitment campaigns including budget management, campaign planning, execution (across the marketing mix) and measurementPlan, manage and prepare a range of marketing materials (both online and offline)– including commissioning photography and film, co-ordinating rich-media content and preparing agency briefsSupport the creation and production of exhibition equipment and materials for use at internal and external events in priority markets and on virtual event platformsSupport the graduation experience by delivering brand led assets including video, programme, and branded materialsDigital marketing and contentWork closely with the Digital and Content team to deliver an organic content strategyDevelop and implement content in support of global media campaigns that promote the brand, generate awareness and capture leads in key priority marketsResponsible for the digital asset library including photographyPeople and budgets Lead a team of five, setting clear direction, expectations and performance standards. Provide coaching and build a high performing, accountable team with strong delivery disciplineResponsibility for financial planning and management of a media and brand budget – forecasting and return on investmentProcure and manage relationships with external creative, media, print and digital agenciesProvide expert advice to stakeholders to maintain brand integrity, and support corporate brand led activities aligned to the strategyManage competing demands while maintaining focus on strategic prioritiesEssential CriteriaEducated to degree level or equivalent relevant Brand/Marketing Management experience and a track record of achievement in a senior marketing roleSignificant experience leading brand and campaign functions within complex organisationsProven experience of delivering global, multi-channel campaigns, including ownership of media strategy and planningHighly motivated, customer centric and comfortable operating in a fast-paced environment with competing demandsExperience of using data and marketing insight to develop strategySignificant experience of leading, motivating and managing teams along with the confidence to manage complexity and challenging situations and behavioursCreative flair with experience of brand, campaign and print managementDemonstrate extensive experience in significant budgets, with accountability, planning, forecasting and optimisationHighly developed skills in a wide range of strategic and operational marketing activities including copywriting; editing; proof-reading; advertising and campaign planning and brand managementSignificant experience working across multiple digital marketing platformsSelf-motivated with a methodical approach to planning and organising and the ability to manage multiple demands and deliver to tight deadlinesExcellent communication (written and verbal), interpersonal and influencing skillsDesirable CriteriaExperience of the Higher Education sectorAdditional InformationFull timeOpen endedThe closing date for applications is midnight on Sunday 20 September 2026.The University of Stirling recognises that a diverse workforce benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers and welcome applications from those who would contribute to further diversification of our staff and ensure that equality, diversity and inclusion is woven into the substance of the role. Behaviours and CompetenciesThe role holder will be required to evidence that they can meet the qualities associated with the following behavioural competencies, as detailed within the AUA Competency Framework. Delivering excellent serviceProviding the best quality service to external and internal clients. Building genuine and open long-term relationships in order to drive up service standards. Adjusting to unfamiliar situations, shifting demands and changing roles. Using resources effectivelyIdentifying and making the most productive use of resources including people, time, information, networks and budgets. Developing self and othersShowing commitment to own ongoing professional development. Supporting and encouraging others to develop their professional knowledge, skills and behaviours to enable them to reach their full potential. About UsCommunications, Marketing and Recruitment encompasses: Corporate Communications, Media Relations, Internal and Corporate Communications, Public Affairs, Marketing, Web and Digital Media, International, UK and European Student Recruitment, Admissions and Access, Fundraising, Alumni Relations, Internationalisation and Partnerships, and the University Art Collection. In delivering the strategic priorities of the University, we support the enhancement of the University's reputation for excellence in the student experience, teaching and learning, and high-quality research with global impact. The Directorate provides a wide range of services to internal and external stakeholders and works closely with the University's senior management team and across all faculties and professional support services. By adopting an integrated holistic approach to our work, we ensure the University's strategic messages are effectively conveyed and understood by our stakeholders across all communications platforms. The UniversityThe University of Stirling is Scottish University of the Year 2027 and UK Sports University of the Year 2027 (Daily Mail University Guide).The University of Stirling is committed to providing education with a purpose and carrying out research which has a positive impact on communities across the globe. Driven by our mission to be the difference, we are addressing real issues, providing solutions, and helping to shape society. The University has more than 17,500 students globally and employs 1,500 staff, with more than 140 nationalities represented within our community. Our campus environment is ranked first in the UK and top 10 in the world, and our sports facilities rank first in the UK and second in the world (International Student Barometer 2024, wave two), reflecting our long-standing designation as Scotland's University for Sporting Excellence. We have an overall five-star rating in the QS Stars University Ratings and, in recognition of our excellence in business education, we are accredited by AACSB International. Eighty-seven per cent of our research has an outstanding or very considerable impact on society, with more than 80% rated either world leading or internationally excellent (Research Excellence Framework 2021), and we are ranked among the top 200 institutions in the world for our contribution to meeting the UN Sustainable Development Goals. for our Institute for Social Marketing and Health (2014) and our Institute of Aquaculture (2019).Alongside partners, the University spearheads the 214 million Stirling and Clackmannanshire City Region Deal – which will deliver major University-led projects, the National Aquaculture Technology and Innovation Hub and Scotland's International Environment Centre. We are also a central partner in the Forth Valley University College Health Partnership. @