Content Producer in Stirling

Interviews are expected to take place on Wednesday 24 April 2024. There is an expectation that work will be undertaken in the UK. The University of Stirling recognises that a diverse workforce benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers and welcome applications from those who would contribute to further diversification of our staff and ensure that equality, diversity and inclusion is woven into the substance of the role. We strongly encourage applications from people from diverse backgrounds including gender, identity, race, age, class, and ethnicity.

An excellent opportunity has arisen within the Directorate of Communications, Marketing and Recruitment to take up the post of Content Producer. We communicate with a global audience across paid, earned and owned digital channels. The University website, third party portals and online events platforms are central to meeting the user-needs of our key audiences. Ensuring the quality and integrity of these platforms and continually enhancing the user experience is a key focus.

The post holder will work as part of a team responsible for the development and maintenance of our online presence, and will take responsibility for digital planning, delivery, content creation and production. We are looking for a dynamic individual who is passionate and creative with the initiative necessary to identify emerging trends and implement best practice. The successful candidates will be skilled in producing and commissioning written and rich-media content for the website and other digital channels.

You will work across a variety of projects to shape the way we understand and engage with our users through compelling digital content and storytelling that communicates our core strengths in teaching, research and the student experience. You’ll make sure appropriate content is presented to users in the right place and in the best format. Reporting to the Web and Content Manager, you will form part of the Digital Marketing team and use your skills to contribute to the creation of high-quality user-centred content for the website and other digital channels.

Description of Duties

• Plan, research, design and write compelling, engaging web and digital content based on user needs.
• Develop key messages, enhance the online presence and brand awareness in order to advance the University’s strategic objectives, with a particular focus on recruitment, research, teaching and the student experience.
• Proactively ensuring that web content is accessible, up-to-date and accurate, appealing to both users and search engines and relevant to various stakeholders.
• Work with the Digital Analyst to review and monitor the effectiveness of the University’s online activity, track performance and optimise content based on results. Conduct research and utilise quantitative and qualitative data to inform content decisions.
• Build relationships and work effectively with Faculty and Professional Services colleagues to develop appropriate web content. Use evidence to explain decisions.
• Hold responsibility for uploading content and ensuring that the virtual event platform is operational.
• Create and maintain campaign landing pages, ensuring these are kept up to date and optimised to capture leads and applications.
• Ensuring user content journeys are optimised and aligned to increase engagement, conversion, and usability.
• Gather user insight, and conduct user testing to inform web content decisions.
• Apply Search Engine Optimisation strategies and implement website content planning, information architecture and pair writing workshops.
• Deliver Content Management System (CMS) user training plans and workshops.
• Work with the Web Developers, to develop our website architecture and evaluate performance to ensure a high-quality user experience.
• Develop web related processes to improve ways of working and efficiencies.
• Provide support and represent the University at events as and when required, including Open Day Events and Student events.
• Any other duties as may be assigned from time to time.

Essential Criteria

• Degree or relevant demonstrable experience.
• Significant relevant experience in digital content production.
• Experience of working with brand and digital guidelines, and web governance.
• Experience in planning and creating user centred, search engine optimised content.
• Confident in translating complex information into user-friendly, easily understood content that is accurate and grammatically correct.
• Understanding of taxonomy and information architecture design, and experience of working with Content Management Systems.
• Excellent creative, verbal and written communication skills.
• Excellent interpersonal skills with evidence of ability to build good working relationships with stakeholders at all levels.
• Creative and ideas driven with the ability to create and develop engaging content including copy, film, photography, and infographics.
• Project management experience, and good organisational skills.
• Knowledge of user research methodology. Analytical ability, confident in commissioning, generating and interpreting data and research.
• Knowledge of web standards, accessibility regulations and UX best practice.

Desirable Criteria

• An understanding of Higher Education.
• Postgraduate or professional qualification in a relevant subject.
• Experience of using Terminalfour Content Management System.
• Experience of SEO tools and analytics.

Behaviours and Competencies

The role holder will be required to evidence that they can meet the qualities associated with the following behavioural competencies, as detailed within the AUA Competency Framework.

• Managing self and personal skills: Being aware of your own behaviour and mindful of how it impacts on others, enhancing personal skills to adapt professional practice accordingly.
• Delivering excellent service: Providing the best quality service to external and internal clients. Building genuine and open long-term relationships in order to drive up service standards.
• Finding solutions: Taking a holistic view and working enthusiastically to analyse problems and to develop workable solutions. Identifying opportunities for innovation.
• Embracing change: Being open to and engaging with new ideas and ways of working. Adjusting to unfamiliar situations, shifting demands and changing roles.
• Using resources effectively: Identifying and making the most productive use of resources including people, time, information, networks and budgets.
• Engaging with the wider context: Enhancing your contribution to the organisation through an understanding of the bigger picture and showing commitment to organisational values.
• Developing self and others: Showing commitment to own ongoing professional development. Supporting and encouraging others to develop their professional knowledge, skills and behaviours to enable them to reach their full potential.
• Working together: Working collaboratively with others in order to achieve objectives. Recognising and valuing the different contributions people bring to this process.
• Achieving Results: Consistently meeting agreed objectives and success criteria. Taking personal responsibility for getting things done.