At a Glance
- Tasks: Create and deliver innovative marketing strategies for B2B and apprenticeships.
- Company: Join a dynamic university with a focus on business engagement and innovation.
- Benefits: Competitive salary, full-time permanent role, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and strategic thinking.
- Why this job: Make a real impact in shaping marketing campaigns that drive engagement and awareness.
- Qualifications: Experience in marketing and a passion for engaging with businesses and apprentices.
The predicted salary is between 33482 - 38249 £ per year.
Location: Stoke Campus
Salary: £33,482 to £38,249 Per Annum - Full Time Permanent
Release Date: Monday 01 June 2026
Closing Date: Tuesday 16 June 2026
Interview Date: Wednesday 01 July 2026
Reference: MBV51-26
About The Role
We’re looking for someone to develop, deliver and evaluate marketing strategies and campaigns that support the University’s wider strategic priorities across business engagement, research and innovation, civic engagement, alumni development, donor relations and commercial activity. The role will also support the creation and delivery of marketing materials for the Institute of Policing.
Main Responsibilities
- Work with colleagues in Employer Engagement to create and own B2B and apprenticeship marketing campaign plans which drive traffic to the University website through multi-channels e.g. print, digital, external third party platforms, social activity or paid.
- Develop specific B2B and apprenticeship marketing campaigns, including marketing to employers and raising awareness amongst potential apprentices.
- Create monthly B2B and apprenticeship recruitment marketing reports and quarterly reports that review activity and outline future activity for postgraduate recruitment, whilst monitoring and analysing all media and digital activity to maximise efficiency.
- Own B2B and apprenticeship specific literature and content plans, ensuring content is produced on the right platform at the right time by working with stakeholders to ensure these plans meet the needs of the Academic Schools.
- Work with teams across Marketing and Recruitment, in conjunction with the Marketing Managers, to ensure that web, social media, Customer Relationship Management and outreach activity are tailored to the specific needs of B2B and apprenticeship prospects.
- Work with Market Insight and Planning and Business Intelligence teams to provide relevant market intelligence and data for both new course proposals and to advise on current portfolios.
Contact for Informal Discussion: Karina Kapina, Marketing Campaigns Manager: karina.kapina@staffs.ac.uk
MBV51-26 - Marketing Officer (B2B and Apprenticeships) in Stoke-on-Trent employer: University of Staffordshire Business Engagement
At our Stoke Campus, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Marketing Officer, you will have the opportunity to develop impactful marketing strategies while benefiting from professional growth opportunities and a supportive environment that values your contributions. Join us to make a meaningful difference in the community and advance your career in a dynamic educational setting.
Contact Details:
University of Staffordshire Business Engagement Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land MBV51-26 - Marketing Officer (B2B and Apprenticeships) in Stoke-on-Trent
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and role thoroughly. We recommend practising common interview questions and having your own questions ready to show your interest. It’s all about making a great impression!
✨Tip Number 3
Showcase your skills through a portfolio or case studies. If you’ve worked on relevant marketing campaigns, share them! We love seeing real examples of your work that demonstrate your expertise.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen. Plus, we often have exclusive roles listed there that you won’t find anywhere else.
We think you need these skills to ace MBV51-26 - Marketing Officer (B2B and Apprenticeships) in Stoke-on-Trent
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Officer. Highlight your experience in B2B marketing and apprenticeships, and don’t forget to showcase any relevant campaigns you've worked on!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about this role and how your skills align with the University’s strategic priorities. Keep it engaging and personal.
Showcase Your Analytical Skills:Since the role involves monitoring and analysing media and digital activity, be sure to mention any tools or methods you’ve used to evaluate marketing effectiveness. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smooth application process. It’s the best way to ensure your application gets the attention it deserves!
How to prepare for a job interview at University of Staffordshire Business Engagement
✨Know Your Marketing Strategies
Make sure you brush up on the latest B2B marketing strategies and apprenticeship trends. Be ready to discuss how you would develop and evaluate campaigns that align with the university's strategic priorities. This shows you’re not just familiar with the role but also passionate about making an impact.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with data analysis and reporting. Since the role involves creating monthly and quarterly reports, be ready to share examples of how you've monitored and analysed media and digital activity in the past to maximise efficiency.
✨Collaborative Spirit is Key
This position requires working closely with various teams. Think of examples where you’ve successfully collaborated with others to create marketing materials or campaigns. Highlighting your teamwork skills will demonstrate that you can thrive in a collaborative environment.
✨Tailor Your Content Knowledge
Familiarise yourself with the specific needs of B2B and apprenticeship prospects. Be prepared to discuss how you would create targeted content for different platforms. Showing that you understand the audience will set you apart from other candidates.
