At a Glance
- Tasks: Lead the creation of customer journeys to boost student recruitment and conversion.
- Company: Join Staffordshire University, a diverse and inclusive workplace.
- Benefits: Competitive salary, full-time role, and opportunities for professional growth.
- Other info: Be part of a dynamic team focused on innovation and improvement.
- Why this job: Make a real impact on student recruitment and help shape future generations.
- Qualifications: Experience in marketing and data analysis is a plus.
The predicted salary is between 33482 - 38249 £ per year.
This role will support the delivery of the University’s student recruitment and conversion objectives by strengthening performance across the end‑to‑end recruitment and conversion funnel. It will lead on the creation, mapping and coordination of customer journeys and touchpoints to drive improved conversion performance (lead to applicant and applicant to enrolment). The postholder will coordinate and optimise activity across multiple channels and initiatives, support recruitment planning and contribute to testing and continuous improvement of recruitment and conversion tactics. This role brings together internal teams to ensure activity is aligned, segmented and evidence‑led, aligned to institutional goals.
Main Responsibilities
- Lead the creation and optimisation of customer journeys to drive lead to application and increase conversion of applications to enrolment.
- Coordinate across all touchpoints and activities to ensure a cohesive approach to all recruitment and conversion activity.
- Lead reporting and monitor, analyse and report on lead conversion, applicant engagement and conversion performance using CRM, PowerBi and other internal university systems and produce actionable recommendations.
- Analyse prospect data to identify trends, preferences and behaviour patterns and use insights to inform marketing campaigns, improve customer experiences and increase ROI.
- Set up measurable campaigns and ensure accurate and up‑to‑date information is collected and stored in accordance with the CRM Marketing Manager.
- Support the implementation of the customer journeys by working with the CRM Marketing Manager and CRM Marketing Officers to design, build and manage automated and personalised multi‑channel communications.
Key Outcomes / Success Measures
- Improved progression rates across the recruitment funnel, from enquiry through to enrolment.
- Increased engagement and conversion across priority audiences, markets and courses.
- Improved CPA and time to conversion.
- More effective targeting and prioritisation of activity, informed by CRM data and funnel insight.
- Demonstrable improvements in the performance of key recruitment initiatives and campaigns across multiple channels.
- Faster deployment and optimisation of high‑impact recruitment and conversion activity during critical recruitment periods.
Contact For Informal Discussion
Lyn Devine, CRM Marketing Manager
Our Commitment to Inclusion
Staffordshire University is committed to promoting and enabling a positive culture where staff, students and visitors are confident to be their authentic selves. We focus on inclusion as a way to ensure equality of opportunity for all our people and to demonstrate our commitment to Equality, Diversity and Human Rights. We promote applications from all sections of the community, regardless of background, belief or identity, recognising the benefits a diverse organisation can bring to the University. We particularly encourage applications from Black, Asian and Minority Ethnic (BAME) people, who are currently under‑represented in the University workforce.
Contact Details:
University of Staffordshire Business Engagement Recruitment Team
