At a Glance
- Tasks: Create and deliver innovative marketing strategies for B2B and apprenticeships.
- Company: Join a dynamic university with a focus on business engagement and innovation.
- Benefits: Competitive salary, full-time permanent role, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and strategic thinking.
- Why this job: Make a real impact in shaping future careers through effective marketing campaigns.
- Qualifications: Experience in marketing and a passion for engaging with businesses and apprentices.
The predicted salary is between 33482 - 38249 £ per year.
Location: Stoke Campus
Salary: £33,482 to £38,249 Per Annum - Full Time Permanent
Release Date: Monday 01 June 2026
Closing Date: Tuesday 16 June 2026
Interview Date: Wednesday 01 July 2026
Reference: MBV51-26
About The Role
We’re looking for someone to develop, deliver and evaluate marketing strategies and campaigns that support the University’s wider strategic priorities across business engagement, research and innovation, civic engagement, alumni development, donor relations and commercial activity. The role will also support the creation and delivery of marketing materials for the Institute of Policing.
Main Responsibilities
- Work with colleagues in Employer Engagement to create and own B2B and apprenticeship marketing campaign plans which drive traffic to the University website through multi-channels e.g. print, digital, external third party platforms, social activity or paid.
- Develop specific B2B and apprenticeship marketing campaigns, including marketing to employers and raising awareness amongst potential apprentices.
- Create monthly B2B and apprenticeship recruitment marketing reports and quarterly reports that review activity and outline future activity for postgraduate recruitment, whilst monitoring and analysing all media and digital activity to maximise efficiency.
- Own B2B and apprenticeship specific literature and content plans, ensuring content is produced on the right platform at the right time by working with stakeholders to ensure these plans meet the needs of the Academic Schools.
- Work with teams across Marketing and Recruitment, in conjunction with the Marketing Managers, to ensure that web, social media, Customer Relationship Management and outreach activity are tailored to the specific needs of B2B and apprenticeship prospects.
- Work with Market Insight and Planning and Business Intelligence teams to provide relevant market intelligence and data for both new course proposals and to advise on current portfolios.
Contact for Informal Discussion
Karina Kapina, Marketing Campaigns Manager
MBV51-26 - Marketing Officer (B2B and Apprenticeships) employer: University of Staffordshire Business Engagement
At our Stoke Campus, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Marketing Officer, you will have the opportunity to develop impactful B2B and apprenticeship marketing strategies while benefiting from professional growth opportunities and a supportive environment that values your contributions. Join us to make a meaningful impact in higher education and enjoy a competitive salary alongside a commitment to your career development.
Contact Details:
University of Staffordshire Business Engagement Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land MBV51-26 - Marketing Officer (B2B and Apprenticeships)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential employers on LinkedIn. The more people you know, the better your chances of landing that Marketing Officer role.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website where you can display your marketing campaigns and strategies. This will give you an edge over other candidates and show employers what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their B2B and apprenticeship initiatives. Confidence is key, so practice your pitch!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you a better chance of getting noticed. Let’s get you that dream job!
We think you need these skills to ace MBV51-26 - Marketing Officer (B2B and Apprenticeships)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Officer role. Highlight your experience in B2B marketing and apprenticeships, and don’t forget to showcase any relevant campaigns you've worked on. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your skills align with our needs. Be sure to mention specific strategies or campaigns you’ve developed that relate to the job description.
Showcase Your Analytical Skills:Since the role involves monitoring and analysing media and digital activity, make sure to highlight your analytical skills. Share examples of how you've used data to drive marketing decisions in the past. We love numbers that tell a story!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at University of Staffordshire Business Engagement
✨Know Your Marketing Strategies
Make sure you brush up on the latest B2B marketing strategies and apprenticeship campaigns. Be ready to discuss how you would develop and evaluate these strategies in line with the university's goals. Show them you understand the importance of multi-channel approaches!
✨Showcase Your Analytical Skills
Prepare to talk about your experience with data analysis and reporting. They’ll want to know how you’ve monitored and evaluated marketing activities in the past. Bring examples of reports you've created and how they influenced future campaigns.
✨Collaborative Spirit is Key
This role involves working closely with various teams, so be ready to share examples of successful collaborations. Highlight how you’ve worked with stakeholders to create tailored content and marketing materials that meet specific needs.
✨Stay Current with Market Trends
Familiarise yourself with current trends in B2B marketing and apprenticeships. Being able to discuss recent developments or case studies will show your passion for the field and your proactive approach to staying informed.
