At a Glance
- Tasks: Lead global marketing campaigns that engage and convert audiences for the University of Southampton.
- Company: Join a prestigious university with a focus on innovation and collaboration.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Other info: Opportunity to work with diverse teams and make a real difference in education.
- Why this job: Shape impactful campaigns and elevate the university's brand on a global scale.
- Qualifications: Strong leadership, communication skills, and experience in marketing.
The predicted salary is between 55000 - 65000 £ per year.
We are looking for an exceptional marketing leader to shape the delivery of integrated marketing campaigns across brand, reputation and student recruitment for the University of Southampton. This role shapes and delivers high-impact, audience-focused integrated marketing campaigns across global markets, ensuring optimal use of paid, owned and earned channels to engage and convert our audiences and elevate our brand.
The post holder will report to the Associate Director Marketing and Recruitment Events and liaise closely with the wider External Relations leadership during the briefing process and through regular reporting for each campaign strand. Acting as a senior leader, the role provides strategic direction and alignment across teams, joining up the dots and fostering collaboration with academic and professional services colleagues, students, and external partners.
The post holder will lead a team of marketing managers and coordinators to deliver impactful activity across the full marketing mix from proposition development to promotion and conversion. They will be a vital link between a wide range of teams ensuring that we anticipate audience needs, respond to sector trends, and that our campaigns are optimised to deliver the strategic outcomes the university is looking for.
This postholder will require excellent communication skills and should enjoy leading a busy team in a large organisation. The ability to solve complex challenges, collaborate well with a range of stakeholders and respond to changing market conditions are critical elements of this role. Experience of working within the education sector would be helpful but is not considered essential for this role.
Head of Global Campaigns in Southampton employer: University of Southampton
The University of Southampton is an outstanding employer, offering a dynamic work environment that fosters collaboration and innovation. With a strong commitment to employee development, we provide numerous growth opportunities and support for professional advancement, all while being located in a vibrant city known for its rich cultural heritage and academic excellence. Join us to make a meaningful impact through strategic marketing initiatives that elevate our global presence and engage diverse audiences.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Global Campaigns in Southampton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for University of Southampton and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like University of Southampton are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with University of Southampton on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at University of Southampton. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Global Campaigns in Southampton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit University of Southampton. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of University of Southampton:Show us that you’ve done your homework! In your application, briefly mention what you admire about University of Southampton’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at University of Southampton
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at University of Southampton will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At University of Southampton, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
