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- Tasks: Lead the University’s social media strategy and campaigns to boost online engagement.
- Company: Join a prestigious University known for its world-leading research and exceptional student experience.
- Benefits: Enjoy a creative work environment with opportunities for professional growth and collaboration.
- Why this job: Make a real impact by enhancing the University’s reputation and driving student recruitment.
- Qualifications: Proven experience in social media strategy, leadership, and content creation is essential.
- Other info: Contact us for an informal chat about this exciting opportunity!
The predicted salary is between 43200 - 72000 £ per year.
We are looking for a creative and strategic Head of Social Media and Content to lead the University’s social media strategy and campaigns. This key leadership position is a new post that will lead a team of social media and digital content specialists to boost engagement for the University online.
You will bring together social media expertise, channels and responsibilities under a single comprehensive approach that supports the University Strategy and enhances our reputation in the UK and internationally. You will be adept at using audience insight to create compelling story-led digital content that resonates with key stakeholders online, using data to track engagement and drive continual improvement.
You will bring an innovative, creative approach to driving cut through and bringing our world-leading research, exceptional student experience and innovative partnerships and innovation to life, driving student retention and recruitment.
A natural team leader, you will bring together colleagues from across the University to amplify stories across social media, establishing best practice and providing guidance to those managing faculty and school accounts. You will work closely with colleagues in the Marketing team to provide support and advice on paid-for social media campaigns.
You will need to be adept at advising senior leaders on both opportunities and risk, providing guidance on how to maximise social media profiles to boost reputation with key influencers and stakeholders. You will also be skilled at monitoring issues online, giving prompt advice and updates on how to mitigate risk and manage challenging situations.
As a vital member of the management team, you will role model Southampton’s values, providing inspirational leadership to your team to support high performance, staff engagement and collaborative working.
Apply by uploading your CV and a cover letter detailing how your skills and experience match the requirements of the role. If you would like an informal chat, contact commssupport@soton.ac.uk.
Head of Social Media & Content employer: University of Southampton
Contact Detail:
University of Southampton Recruiting Team
commssupport@soton.ac.uk
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social Media & Content
✨Tip Number 1
Familiarise yourself with the University’s current social media presence and content strategy. Understanding their tone, style, and key messages will help you tailor your approach and demonstrate how you can enhance their existing efforts.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully led teams in previous roles. Be ready to discuss specific campaigns where your strategic direction made a measurable impact on engagement and reach.
✨Tip Number 3
Research the latest trends in social media and digital content creation. Being able to discuss innovative strategies and tools during your conversation will highlight your proactive approach and passion for the field.
✨Tip Number 4
Prepare to discuss how you would handle potential crises on social media. Having a clear plan for risk management and demonstrating your ability to advise senior leaders on these matters will show that you are ready for the challenges of this role.
We think you need these skills to ace Head of Social Media & Content
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and requirements of the Head of Social Media & Content position. Tailor your application to highlight how your skills and experiences align with their needs.
Craft a Compelling Cover Letter: Your cover letter should not only detail your relevant experience but also showcase your creativity and strategic thinking. Use specific examples of past successes in social media management and content creation that demonstrate your ability to drive engagement.
Highlight Leadership Skills: Since this is a leadership role, emphasise your experience in leading teams and collaborating across departments. Provide examples of how you've inspired and guided teams to achieve high performance and engagement.
Showcase Data-Driven Insights: Mention your proficiency in using data to inform social media strategies. Include examples of how you've tracked engagement metrics and used insights to improve content effectiveness and audience reach.
How to prepare for a job interview at University of Southampton
✨Showcase Your Creativity
As a Head of Social Media and Content, creativity is key. Prepare examples of innovative campaigns you've led or contributed to in the past. Be ready to discuss how you used audience insights to craft compelling stories that engaged users.
✨Demonstrate Leadership Skills
This role requires strong leadership abilities. Think about your previous experiences leading teams and how you foster collaboration. Be prepared to share specific instances where you inspired your team to achieve high performance.
✨Understand the University’s Strategy
Familiarise yourself with the University’s mission and values. During the interview, articulate how your vision for social media aligns with their strategic goals. This shows that you are not only a fit for the role but also invested in the institution's success.
✨Prepare for Crisis Management Scenarios
Given the nature of social media, be ready to discuss how you would handle potential online crises. Think of examples where you've successfully managed challenging situations and how you advised senior leaders on mitigating risks.
