At a Glance
- Tasks: Drive B2B marketing campaigns and promote events to engage with our business community.
- Company: Join the University of South Wales, a hub for innovation and collaboration.
- Benefits: Hybrid work model, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact in your community while developing your marketing skills.
- Qualifications: Passion for marketing and strong communication skills.
- Other info: Diverse and inclusive workplace with a commitment to equality.
The predicted salary is between 30000 - 42000 £ per year.
The Engagement, Research and Commercialisation department aims to harness our homegrown expertise, talent and experience to provide impact in our communities, our environment and our economy. The department consists of several different externally facing areas including USW Exchange, Startup Stiwdio Sefydlu, Professional Development, Commercial Research & Consultancy, Events & Engagement and Alumni Engagement & Development.
This is a hybrid role, with the expectation of working a minimum of 3 days per week at either our Cardiff, Newport or Pontypridd Campus.
The Marketing Officer will contribute to and deliver the Engagement, Research and Commercialisation department marketing plan and event promotion for all types of interaction with our business community.
The post holder will support the planning and delivery of day-to-day B2B marketing activities, coordinating targeted campaigns that promote USW to key partners and stakeholders. This work will strengthen employer engagement, create new opportunities, and directly contribute to USW 2030 priorities and critical success factors (CSFs).
The Marketing Officer will be responsible for updating social media channels and ensuring appeal to a business audience. They will provide marketing support to events taking place across all USW campuses, developing business leads looking to access USW’s equipment and facilities, celebrating the value and impact of USW industry partnerships, working across marketing channels to enhance reputational reach.
For an informal conversation about this post please contact Martha Rogers, Marketing Manager, martha.rogers@southwales.ac.uk.
Employment Information
If you are a successful candidate and this position will be your first professional services role at the University (or you are currently employed by PSS Ltd), you will be employed by Professional and Support Services Limited, a wholly owned subsidiary of the University of South Wales, which provides services to the University and Colleges.
Discover the advantages of working with us at USW: https://tinyurl.com/PSSatUSW
Diversity and Inclusion
USW is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All those working at the University are expected to share this commitment.
We are committed to employing a diverse workforce and creating an inclusive environment. Where colleagues can be themselves and every person is treated with dignity, fairness and respect. We actively encourage applications from diverse backgrounds and communities, especially with regards to age, disability, gender identity, sexual orientation, race and religion and/or belief.
We benchmark our success through equality accreditations with Athena Swan, Race Equality Charter, Stonewall and Disability Confident.
If you’re a Welsh learner or a Welsh speaker, we’d be delighted to receive your application. At USW, you’ll have access to Welsh courses to enable you to develop your Welsh skills further, in order to provide a bilingual service to our students, colleagues and the public.
We welcome applications in Welsh and English. Applications in Welsh will not be treated less favourably than those made in English
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Marketing Officer (B2B) employer: University of South Wales
Contact Detail:
University of South Wales Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Officer (B2B)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing projects and achievements. This is a great way to demonstrate your expertise and creativity to potential employers, especially in a B2B context.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Understand their marketing strategies and think about how you can contribute to their goals. Tailor your responses to show how your experience aligns with their needs, especially in engaging with the business community.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for passionate individuals to join our team. Keep an eye on our careers page for the latest opportunities and make sure your application stands out by showcasing your unique skills and experiences.
We think you need these skills to ace Marketing Officer (B2B)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Officer role. Highlight your relevant experience in B2B marketing and how it aligns with our goals at USW. We want to see how you can contribute to our mission!
Showcase Your Creativity: As a Marketing Officer, creativity is key! Use your application to demonstrate your innovative ideas for engaging with our business community. Share examples of past campaigns or projects that showcase your flair for marketing.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences shine through without unnecessary fluff. Remember, we’re looking for someone who can communicate effectively!
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at University of South Wales
✨Know Your Audience
Before the interview, research the business community that the Marketing Officer will engage with. Understand their needs and how USW can provide value. This will help you tailor your responses and show that you're genuinely interested in making an impact.
✨Showcase Your Campaign Skills
Be prepared to discuss specific B2B marketing campaigns you've worked on. Highlight your role in planning and delivering these campaigns, and be ready to share measurable outcomes. This demonstrates your hands-on experience and ability to contribute to the department's marketing plan.
✨Engage with Social Media
Since the role involves updating social media channels, come equipped with ideas on how to enhance USW's online presence. Share examples of successful social media strategies you've implemented in the past, focusing on how they appealed to a business audience.
✨Emphasise Collaboration
The position requires working across various departments and engaging with stakeholders. Be ready to discuss how you've successfully collaborated with others in previous roles. Highlight your communication skills and ability to build relationships, as this is key to strengthening employer engagement.