At a Glance
- Tasks: Drive B2B marketing campaigns and promote events to engage with our business community.
- Company: Join the University of South Wales, a hub for innovation and collaboration.
- Benefits: Hybrid work model, inclusive culture, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace with a commitment to equality.
- Why this job: Make a real impact in your community while developing your marketing skills.
- Qualifications: Passion for marketing and strong communication skills.
The predicted salary is between 30000 - 42000 £ per year.
The Engagement, Research and Commercialisation department aims to harness our homegrown expertise, talent and experience to provide impact in our communities, our environment and our economy. The department consists of several different externally facing areas including USW Exchange, Startup Stiwdio Sefydlu, Professional Development, Commercial Research & Consultancy, Events & Engagement and Alumni Engagement & Development.
This is a hybrid role, with the expectation of working a minimum of 3 days per week at either our Cardiff, Newport or Pontypridd Campus.
The Marketing Officer will contribute to and deliver the Engagement, Research and Commercialisation department marketing plan and event promotion for all types of interaction with our business community.
The post holder will support the planning and delivery of day-to-day B2B marketing activities, coordinating targeted campaigns that promote USW to key partners and stakeholders. This work will strengthen employer engagement, create new opportunities, and directly contribute to USW 2030 priorities and critical success factors (CSFs).
The Marketing Officer will be responsible for updating social media channels and ensuring appeal to a business audience. They will provide marketing support to events taking place across all USW campuses, developing business leads looking to access USW’s equipment and facilities, celebrating the value and impact of USW industry partnerships, working across marketing channels to enhance reputational reach.
For an informal conversation about this post please contact Martha Rogers, Marketing Manager, martha.rogers@southwales.ac.uk.
Employment Information
If you are a successful candidate and this position will be your first professional services role at the University (or you are currently employed by PSS Ltd), you will be employed by Professional and Support Services Limited, a wholly owned subsidiary of the University of South Wales, which provides services to the University and Colleges.
Discover the advantages of working with us at USW: https://tinyurl.com/PSSatUSW
Diversity and Inclusion
USW is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All those working at the University are expected to share this commitment.
We are committed to employing a diverse workforce and creating an inclusive environment. Where colleagues can be themselves and every person is treated with dignity, fairness and respect. We actively encourage applications from diverse backgrounds and communities, especially with regards to age, disability, gender identity, sexual orientation, race and religion and/or belief.
We benchmark our success through equality accreditations with Athena Swan, Race Equality Charter, Stonewall and Disability Confident.
If you’re a Welsh learner or a Welsh speaker, we’d be delighted to receive your application. At USW, you’ll have access to Welsh courses to enable you to develop your Welsh skills further, in order to provide a bilingual service to our students, colleagues and the public.
We welcome applications in Welsh and English. Applications in Welsh will not be treated less favourably than those made in English
Marketing Officer (B2B) in Cardiff employer: University of South Wales
At the University of South Wales, we pride ourselves on being an excellent employer that fosters a vibrant and inclusive work culture. As a Marketing Officer, you will benefit from a supportive environment that encourages professional growth and development, with access to diverse training opportunities and resources. Our hybrid working model allows for flexibility, while our commitment to community impact ensures that your work contributes meaningfully to both the local economy and the wider society.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer (B2B) in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for University of South Wales and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like University of South Wales are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with University of South Wales on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at University of South Wales. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Officer (B2B) in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit University of South Wales. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of University of South Wales:Show us that you’ve done your homework! In your application, briefly mention what you admire about University of South Wales’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at University of South Wales
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at University of South Wales will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At University of South Wales, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
