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- Tasks: Lead the development of our marketing technology strategy and enhance student engagement.
- Company: Purpose-led organisation focused on innovation and digital transformation.
- Benefits: Competitive salary, 32 days leave, flexible working, and wellbeing support.
- Other info: Join a dynamic team with opportunities for growth and collaboration.
- Why this job: Shape the future of marketing with cutting-edge tech and make a real impact.
- Qualifications: Experience in marketing technology and strong project management skills.
The predicted salary is between 50000 - 60000 £ per year.
We are looking for an innovative and forward-thinking Marketing Technology Manager to lead the development and delivery of our marketing technology (MarTech) strategy. This is an exciting opportunity to shape how technology, data and digital innovation drive marketing performance within a complex and purpose-led organisation. You will play a central role in enabling smarter, more personalised engagement with prospective students and stakeholders.
About the role
Reporting to the Deputy Marketing, Brand and Digital, you will define and deliver a MarTech roadmap that underpins our marketing strategy—enhancing lead generation, improving conversion and transforming the applicant experience. Working across Marketing, Web, Insight, IT and Student Recruitment teams, you will act as the organisation’s subject matter expert on marketing technology—identifying, implementing and optimising tools and platforms that support integrated, insight-led campaigns. This is a hands-on role where you will balance strategic thinking with practical delivery, working within a focused budget to maximise impact and efficiency.
You will:
- Develop and own the MarTech roadmap, identifying tools and platforms to support automation, analytics, social listening and AI-driven optimisation.
- Act as a specialist in emerging technologies (including generative AI and marketing automation), ensuring we stay ahead of digital trends.
- Lead the evaluation, selection and integration of marketing technologies in collaboration with IT, data and procurement teams.
- Implement systems that support student recruitment marketing and enhance the end-to-end user journey.
- Establish best practice and deliver training to enable teams to fully utilise marketing technologies.
- Work with insight and web teams to develop dashboards, reporting and performance monitoring tools.
- Manage licences, suppliers and compliance requirements.
- Build strong internal and external networks to share innovation and best practice.
About you
You will be a technically savvy marketing professional with a passion for innovation, data and digital transformation. You will bring:
- Proven experience of testing, implementing and optimising marketing technologies.
- Experience managing multiple projects and priorities in a complex environment.
- A proactive, solutions-focused approach to problem-solving and decision-making.
- Strong understanding of marketing automation, analytics and digital platforms.
- Experience working across cross-functional teams in a matrix structure.
You will also demonstrate:
- The ability to influence stakeholders and build credibility across technical and non-technical audiences.
- Strong organisational skills, with the ability to manage budgets, timelines and competing priorities.
- Excellent communication and presentation skills.
- A collaborative mindset and a drive to deliver measurable results and ROI.
- Experience in higher education or a similar sector is desirable, but we welcome applicants from a range of industries with relevant MarTech expertise.
What's in it for you?
- Competitive salary and excellent pension scheme.
- An impressive 32 days leave plus bank holidays, additional time off at Christmas and the opportunity to buy even more!
- Flexible working - we support a culture of flexible and agile working to help you find the right balance.
- The Perks! - MySalford, our online employee portal offers a wide range of lifestyle benefits and discounts.
- Wellbeing support - all our people are important to us and we have services and facilities dedicated to your mental and physical health, ranging from an Employee Assistance Programme and counselling, to sports and fitness facilities including discounted gym memberships.
Please note this opportunity may close early depending on applicant volume.
Marketing Technology Manager - Salford in Winsford employer: University of Salford
Contact Detail:
University of Salford Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Technology Manager - Salford in Winsford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the marketing tech space. Attend industry events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your experience with marketing technologies. Include case studies or examples of how you’ve optimised campaigns or implemented new tools. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest MarTech trends. Be ready to discuss how emerging technologies like AI can enhance marketing strategies. This shows you’re not just knowledgeable but also passionate about staying ahead in the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to our innovative MarTech strategy.
We think you need these skills to ace Marketing Technology Manager - Salford in Winsford
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with marketing technology. Use keywords from the job description to show that you understand what we're looking for.
Showcase Your Skills: Don’t just list your skills—give examples of how you've used them in previous roles. We want to see how your experience aligns with our needs, especially in areas like automation and analytics.
Be Authentic: Let your personality shine through in your application. We’re looking for innovative thinkers, so don’t be afraid to share your unique approach to problem-solving and creativity.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This helps us keep track of applications and ensures you’re considered for the role!
How to prepare for a job interview at University of Salford
✨Know Your MarTech Inside Out
Make sure you’re well-versed in the latest marketing technologies, especially those mentioned in the job description. Familiarise yourself with tools for automation, analytics, and AI-driven optimisation. Being able to discuss specific platforms and how they can enhance marketing performance will show your expertise.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple projects in complex environments. Highlight your organisational skills and how you prioritised tasks to meet deadlines. This will demonstrate your ability to balance strategic thinking with practical delivery, which is crucial for this role.
✨Engage with Stakeholders
Think about how you’ve influenced stakeholders in previous roles. Be ready to share stories that illustrate your ability to build credibility across both technical and non-technical audiences. This will be key in showing that you can effectively communicate and collaborate within cross-functional teams.
✨Prepare Questions About Innovation
Come armed with insightful questions about the company’s current MarTech strategy and future innovations. This shows your genuine interest in the role and helps you understand how you can contribute to their goals. It also gives you a chance to demonstrate your forward-thinking mindset.