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- Tasks: Lead the development of our marketing technology strategy and enhance student engagement.
- Company: Purpose-led organisation focused on innovation and digital transformation.
- Benefits: Competitive salary, 32 days leave, flexible working, and wellbeing support.
- Other info: Join a dynamic team with opportunities for growth and collaboration.
- Why this job: Shape the future of marketing with cutting-edge tech and make a real impact.
- Qualifications: Experience in marketing technology and strong project management skills.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for an innovative and forward-thinking Marketing Technology Manager to lead the development and delivery of our marketing technology (MarTech) strategy. This is an exciting opportunity to shape how technology, data and digital innovation drive marketing performance within a complex and purpose-led organisation. You will play a central role in enabling smarter, more personalised engagement with prospective students and stakeholders.
About the role
Reporting to the Deputy Marketing, Brand and Digital, you will define and deliver a MarTech roadmap that underpins our marketing strategy—enhancing lead generation, improving conversion and transforming the applicant experience. Working across Marketing, Web, Insight, IT and Student Recruitment teams, you will act as the organisation’s subject matter expert on marketing technology—identifying, implementing and optimising tools and platforms that support integrated, insight-led campaigns. This is a hands-on role where you will balance strategic thinking with practical delivery, working within a focused budget to maximise impact and efficiency.
You will:
- Develop and own the MarTech roadmap, identifying tools and platforms to support automation, analytics, social listening and AI-driven optimisation.
- Act as a specialist in emerging technologies (including generative AI and marketing automation), ensuring we stay ahead of digital trends.
- Lead the evaluation, selection and integration of marketing technologies in collaboration with IT, data and procurement teams.
- Implement systems that support student recruitment marketing and enhance the end-to-end user journey.
- Establish best practice and deliver training to enable teams to fully utilise marketing technologies.
- Work with insight and web teams to develop dashboards, reporting and performance monitoring tools.
- Manage licences, suppliers and compliance requirements.
- Build strong internal and external networks to share innovation and best practice.
About you
You will be a technically savvy marketing professional with a passion for innovation, data and digital transformation. You will bring:
- Proven experience of testing, implementing and optimising marketing technologies.
- Experience managing multiple projects and priorities in a complex environment.
- A proactive, solutions-focused approach to problem-solving and decision-making.
- Strong understanding of marketing automation, analytics and digital platforms.
- Experience working across cross-functional teams in a matrix structure.
You will also demonstrate:
- The ability to influence stakeholders and build credibility across technical and non-technical audiences.
- Strong organisational skills, with the ability to manage budgets, timelines and competing priorities.
- Excellent communication and presentation skills.
- A collaborative mindset and a drive to deliver measurable results and ROI.
- Experience in higher education or a similar sector is desirable, but we welcome applicants from a range of industries with relevant MarTech expertise.
What's in it for you?
- Competitive salary and excellent pension scheme.
- An impressive 32 days leave plus bank holidays, additional time off at Christmas and the opportunity to buy even more!
- Flexible working - we support a culture of flexible and agile working to help you find the right balance.
- The Perks! - MySalford, our online employee portal offers a wide range of lifestyle benefits and discounts.
- Wellbeing support - all our people are important to us and we have services and facilities dedicated to your mental and physical health, ranging from an Employee Assistance Programme and counselling, to sports and fitness facilities including discounted gym memberships.
Please note this opportunity may close early depending on applicant volume.
Marketing Technology Manager - Salford in Parbold employer: University of Salford
Contact Detail:
University of Salford Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Technology Manager - Salford in Parbold
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. Building relationships can open doors to opportunities that aren’t even advertised.
✨Show Off Your Skills
Don’t just talk about your experience; demonstrate it! Create a portfolio or case studies showcasing your MarTech projects. This will help you stand out and show potential employers what you can bring to the table.
✨Ace the Interview
Prepare for interviews by researching the company and its MarTech strategy. Be ready to discuss how your skills align with their goals. Practice common interview questions and think of examples that highlight your problem-solving abilities.
✨Apply Through Our Website
Make sure to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll be one step closer to joining a team that values innovation and collaboration.
We think you need these skills to ace Marketing Technology Manager - Salford in Parbold
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with marketing technologies. We want to see how your skills align with our MarTech roadmap and the specific tools you've worked with.
Showcase Your Projects: Include examples of projects where you've implemented or optimised marketing technologies. We love seeing real-life applications of your skills, so don’t hold back on the details!
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity, so make sure your points are easy to understand and directly related to the role. Avoid jargon unless it's relevant!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at University of Salford
✨Know Your MarTech Inside Out
Make sure you’re well-versed in the latest marketing technologies, especially those mentioned in the job description. Familiarise yourself with tools for automation, analytics, and AI-driven optimisation. Being able to discuss specific platforms and their benefits will show your expertise and enthusiasm.
✨Showcase Your Project Management Skills
Prepare examples of how you've managed multiple projects in complex environments. Highlight your organisational skills and how you prioritised tasks to meet deadlines. This will demonstrate your ability to handle the demands of the role effectively.
✨Engage with Stakeholders
Think about times when you’ve influenced stakeholders or built credibility across different teams. Be ready to share these experiences during the interview, as this role requires strong communication and collaboration skills.
✨Prepare Questions About Their Strategy
Come equipped with insightful questions about the organisation's current MarTech strategy and future plans. This shows your genuine interest in the role and helps you understand how you can contribute to their goals.