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- Tasks: Lead the development of our marketing technology strategy and enhance student engagement.
- Company: Purpose-led organisation focused on innovation and digital transformation.
- Benefits: Competitive salary, 32 days leave, flexible working, and wellbeing support.
- Other info: Join a dynamic team with opportunities for growth and collaboration.
- Why this job: Shape the future of marketing with cutting-edge tech and make a real impact.
- Qualifications: Experience in marketing technology and strong project management skills.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for an innovative and forward-thinking Marketing Technology Manager to lead the development and delivery of our marketing technology (MarTech) strategy. This is an exciting opportunity to shape how technology, data and digital innovation drive marketing performance within a complex and purpose-led organisation. You will play a central role in enabling smarter, more personalised engagement with prospective students and stakeholders.
About the role
Reporting to the Deputy Marketing, Brand and Digital, you will define and deliver a MarTech roadmap that underpins our marketing strategy—enhancing lead generation, improving conversion and transforming the applicant experience. Working across Marketing, Web, Insight, IT and Student Recruitment teams, you will act as the organisation’s subject matter expert on marketing technology—identifying, implementing and optimising tools and platforms that support integrated, insight-led campaigns. This is a hands-on role where you will balance strategic thinking with practical delivery, working within a focused budget to maximise impact and efficiency.
You will:
- Develop and own the MarTech roadmap, identifying tools and platforms to support automation, analytics, social listening and AI-driven optimisation.
- Act as a specialist in emerging technologies (including generative AI and marketing automation), ensuring we stay ahead of digital trends.
- Lead the evaluation, selection and integration of marketing technologies in collaboration with IT, data and procurement teams.
- Implement systems that support student recruitment marketing and enhance the end-to-end user journey.
- Establish best practice and deliver training to enable teams to fully utilise marketing technologies.
- Work with insight and web teams to develop dashboards, reporting and performance monitoring tools.
- Manage licences, suppliers and compliance requirements.
- Build strong internal and external networks to share innovation and best practice.
About you
You will be a technically savvy marketing professional with a passion for innovation, data and digital transformation. You will bring:
- Proven experience of testing, implementing and optimising marketing technologies.
- Experience managing multiple projects and priorities in a complex environment.
- A proactive, solutions-focused approach to problem-solving and decision-making.
- Strong understanding of marketing automation, analytics and digital platforms.
- Experience working across cross-functional teams in a matrix structure.
You will also demonstrate:
- The ability to influence stakeholders and build credibility across technical and non-technical audiences.
- Strong organisational skills, with the ability to manage budgets, timelines and competing priorities.
- Excellent communication and presentation skills.
- A collaborative mindset and a drive to deliver measurable results and ROI.
- Experience in higher education or a similar sector is desirable, but we welcome applicants from a range of industries with relevant MarTech expertise.
What's in it for you?
- Competitive salary and excellent pension scheme.
- An impressive 32 days leave, plus bank holidays, additional time off at Christmas and the opportunity to buy even more!
- Flexible working - we support a culture of flexible and agile working to help you find the right balance.
- The Perks! - MySalford, our online employee portal offers a wide range of lifestyle benefits and discounts.
- Wellbeing support - all our people are important to us and we have services and facilities dedicated to your mental and physical health, ranging from an Employee Assistance Programme and counselling, to sports and fitness facilities including discounted gym memberships.
Please note this opportunity may close early depending on applicant volume.
Marketing Technology Manager - Salford in Middleport employer: University of Salford
Contact Detail:
University of Salford Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Technology Manager - Salford in Middleport
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in real-time! If you get the chance, ask for a practical task or presentation during the interview. This is your moment to shine and demonstrate how you can tackle challenges head-on.
✨Tip Number 3
Research the company culture! Before your interview, dive into their values and recent projects. Tailor your responses to show how you align with their mission and how you can contribute to their MarTech strategy.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you email. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s a great way to reiterate your interest in the role!
We think you need these skills to ace Marketing Technology Manager - Salford in Middleport
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with marketing technologies. We want to see how your skills align with our MarTech roadmap and the specific tools you've worked with.
Showcase Your Projects: Don’t just list your responsibilities; share specific projects where you’ve implemented or optimised marketing technologies. We love seeing real examples of how you’ve made an impact in previous roles!
Be Authentic: Let your personality shine through in your application. We’re looking for innovative thinkers, so don’t be afraid to express your passion for technology and data-driven marketing in your writing.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at University of Salford
✨Know Your MarTech Inside Out
Make sure you’re well-versed in the latest marketing technologies, especially those mentioned in the job description. Familiarise yourself with tools for automation, analytics, and AI-driven optimisation. Being able to discuss specific platforms and their benefits will show your expertise and enthusiasm.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple projects in complex environments. Highlight your organisational skills and how you prioritised tasks to meet deadlines. This will demonstrate your ability to handle the demands of the role effectively.
✨Engage with Stakeholders
Think about how you can influence and build credibility with both technical and non-technical audiences. Prepare anecdotes that illustrate your communication skills and how you’ve successfully collaborated across teams. This is key in a role that requires cross-functional teamwork.
✨Bring Data to Life
Be ready to discuss how you’ve used data to drive marketing performance in previous roles. Prepare to share insights on how you’ve developed dashboards or reporting tools that enhanced decision-making. This will highlight your analytical mindset and your ability to turn data into actionable strategies.