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- Tasks: Lead the development of our marketing technology strategy and enhance student engagement.
- Company: Purpose-led organisation focused on innovation and digital transformation.
- Benefits: Competitive salary, 32 days leave, flexible working, and wellbeing support.
- Other info: Collaborative environment with opportunities for professional growth.
- Why this job: Shape the future of marketing with cutting-edge tech and make a real impact.
- Qualifications: Experience in marketing technologies and strong project management skills.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for an innovative and forward-thinking Marketing Technology Manager to lead the development and delivery of our marketing technology (MarTech) strategy. This is an exciting opportunity to shape how technology, data and digital innovation drive marketing performance within a complex and purpose-led organisation. You will play a central role in enabling smarter, more personalised engagement with prospective students and stakeholders.
About the role
Reporting to the Deputy Marketing, Brand and Digital, you will define and deliver a MarTech roadmap that underpins our marketing strategy—enhancing lead generation, improving conversion and transforming the applicant experience. Working across Marketing, Web, Insight, IT and Student Recruitment teams, you will act as the organisation’s subject matter expert on marketing technology—identifying, implementing and optimising tools and platforms that support integrated, insight-led campaigns. This is a hands-on role where you will balance strategic thinking with practical delivery, working within a focused budget to maximise impact and efficiency.
You will:
- Develop and own the MarTech roadmap, identifying tools and platforms to support automation, analytics, social listening and AI-driven optimisation
- Act as a specialist in emerging technologies (including generative AI and marketing automation), ensuring we stay ahead of digital trends
- Lead the evaluation, selection and integration of marketing technologies in collaboration with IT, data and procurement teams
- Implement systems that support student recruitment marketing and enhance the end-to-end user journey
- Establish best practice and deliver training to enable teams to fully utilise marketing technologies
- Work with insight and web teams to develop dashboards, reporting and performance monitoring tools
- Manage licences, suppliers and compliance requirements
- Build strong internal and external networks to share innovation and best practice
About you
You will be a technically savvy marketing professional with a passion for innovation, data and digital transformation. You will bring:
- Proven experience of testing, implementing and optimising marketing technologies
- Experience managing multiple projects and priorities in a complex environment
- A proactive, solutions-focused approach to problem-solving and decision-making
- Strong understanding of marketing automation, analytics and digital platforms
- Experience working across cross-functional teams in a matrix structure
You will also demonstrate:
- The ability to influence stakeholders and build credibility across technical and non-technical audiences
- Strong organisational skills, with the ability to manage budgets, timelines and competing priorities
- Excellent communication and presentation skills
- A collaborative mindset and a drive to deliver measurable results and ROI
Experience in higher education or a similar sector is desirable, but we welcome applicants from a range of industries with relevant MarTech expertise.
What's in it for you?
- Competitive salary - and excellent pension scheme
- An impressive 32 days leave - plus bank holidays, additional time off at Christmas and the opportunity to buy even more!
- Flexible working - we support a culture of flexible and agile working to help you find the right balance
- The Perks! - MySalford, our online employee portal offers a wide range of lifestyle benefits and discounts
- Wellbeing support - all our people are important to us and we have services and facilities dedicated to your mental and physical health, ranging from an Employee Assistance Programme and counselling, to sports and fitness facilities including discounted gym memberships
Please note this opportunity may close early depending on applicant volume.
Marketing Technology Manager - Salford in Halton employer: University of Salford
Contact Detail:
University of Salford Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Technology Manager - Salford in Halton
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. Building relationships can open doors to opportunities that aren’t even advertised.
✨Show Off Your Skills
Don’t just talk about your experience—show it! Create a portfolio or case studies that highlight your achievements in marketing technology. This will give you an edge when discussing your fit for the role.
✨Tailor Your Approach
When reaching out to potential employers, make sure to tailor your message to their specific needs. Mention how your skills align with their MarTech strategy and how you can help them achieve their goals.
✨Apply Through Our Website
We encourage you to apply directly through our website. It’s the best way to ensure your application gets noticed and shows your genuine interest in joining our team!
We think you need these skills to ace Marketing Technology Manager - Salford in Halton
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with marketing technologies. We want to see how your skills align with our MarTech roadmap and the specific needs of the role.
Showcase Your Projects: Don’t just list your previous roles; share specific projects where you’ve implemented or optimised marketing technologies. We love seeing real examples of your impact and innovation in action!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills stand out without unnecessary fluff.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at University of Salford
✨Know Your MarTech Inside Out
Make sure you’re well-versed in the latest marketing technologies, especially those mentioned in the job description. Familiarise yourself with tools for automation, analytics, and AI-driven optimisation. This will not only show your expertise but also your enthusiasm for the role.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple projects in complex environments. Be ready to discuss specific challenges you faced and how you prioritised tasks to achieve results. This will demonstrate your organisational skills and ability to handle competing priorities.
✨Engage with Stakeholders
Think about how you’ve influenced stakeholders in past roles. Prepare anecdotes that highlight your communication and presentation skills, especially when working with both technical and non-technical audiences. This will help you illustrate your collaborative mindset.
✨Bring Data to the Table
Be prepared to discuss how you’ve used data to drive marketing performance. Have examples ready that showcase your experience with analytics and reporting tools. This will underline your ability to deliver measurable results and ROI, which is crucial for this role.