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- Tasks: Lead the development of our marketing technology strategy and enhance student engagement.
- Company: Purpose-led organisation focused on innovation and digital transformation.
- Benefits: Competitive salary, 32 days leave, flexible working, and wellbeing support.
- Other info: Join a dynamic team with opportunities for professional growth and collaboration.
- Why this job: Shape the future of marketing with cutting-edge tech and make a real impact.
- Qualifications: Experience in marketing technology and strong project management skills.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for an innovative and forward-thinking Marketing Technology Manager to lead the development and delivery of our marketing technology (MarTech) strategy. This is an exciting opportunity to shape how technology, data and digital innovation drive marketing performance within a complex and purpose-led organisation. You will play a central role in enabling smarter, more personalised engagement with prospective students and stakeholders.
About the role
Reporting to the Deputy Marketing, Brand and Digital, you will define and deliver a MarTech roadmap that underpins our marketing strategy—enhancing lead generation, improving conversion and transforming the applicant experience. Working across Marketing, Web, Insight, IT and Student Recruitment teams, you will act as the organisation’s subject matter expert on marketing technology—identifying, implementing and optimising tools and platforms that support integrated, insight-led campaigns. This is a hands-on role where you will balance strategic thinking with practical delivery, working within a focused budget to maximise impact and efficiency.
You will:
- Develop and own the MarTech roadmap, identifying tools and platforms to support automation, analytics, social listening and AI-driven optimisation.
- Act as a specialist in emerging technologies (including generative AI and marketing automation), ensuring we stay ahead of digital trends.
- Lead the evaluation, selection and integration of marketing technologies in collaboration with IT, data and procurement teams.
- Implement systems that support student recruitment marketing and enhance the end-to-end user journey.
- Establish best practice and deliver training to enable teams to fully utilise marketing technologies.
- Work with insight and web teams to develop dashboards, reporting and performance monitoring tools.
- Manage licences, suppliers and compliance requirements.
- Build strong internal and external networks to share innovation and best practice.
About you
You will be a technically savvy marketing professional with a passion for innovation, data and digital transformation. You will bring:
- Proven experience of testing, implementing and optimising marketing technologies.
- Experience managing multiple projects and priorities in a complex environment.
- A proactive, solutions-focused approach to problem-solving and decision-making.
- Strong understanding of marketing automation, analytics and digital platforms.
- Experience working across cross-functional teams in a matrix structure.
You will also demonstrate:
- The ability to influence stakeholders and build credibility across technical and non-technical audiences.
- Strong organisational skills, with the ability to manage budgets, timelines and competing priorities.
- Excellent communication and presentation skills.
- A collaborative mindset and a drive to deliver measurable results and ROI.
- Experience in higher education or a similar sector is desirable, but we welcome applicants from a range of industries with relevant MarTech expertise.
What's in it for you?
- Competitive salary and excellent pension scheme.
- An impressive 32 days leave plus bank holidays, additional time off at Christmas and the opportunity to buy even more!
- Flexible working - we support a culture of flexible and agile working to help you find the right balance.
- The Perks! - MySalford, our online employee portal offers a wide range of lifestyle benefits and discounts.
- Wellbeing support - all our people are important to us and we have services and facilities dedicated to your mental and physical health, ranging from an Employee Assistance Programme and counselling, to sports and fitness facilities including discounted gym memberships.
Please note this opportunity may close early depending on applicant volume.
Marketing Technology Manager - Salford in Halifax employer: University of Salford
Contact Detail:
University of Salford Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Technology Manager - Salford in Halifax
✨Tip Number 1
Network like a pro! Get out there and connect with people in the marketing tech space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your MarTech projects and achievements. This is your chance to demonstrate how you've used technology to drive results—make it pop!
✨Tip Number 3
Tailor your approach! When reaching out to potential employers, mention specific tools or technologies from the job description that you’re familiar with. This shows you’ve done your homework and are genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Marketing Technology Manager - Salford in Halifax
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with marketing technologies. We want to see how your skills align with our MarTech roadmap and the specific tools you've worked with.
Showcase Your Projects: Don’t just list your responsibilities; share specific projects where you’ve implemented or optimised marketing technologies. We love seeing real examples of your impact, so let us know how you’ve driven results!
Be Authentic: Let your personality shine through in your application. We’re looking for innovative thinkers who are passionate about digital transformation, so don’t be afraid to show us what makes you unique!
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at University of Salford
✨Know Your MarTech Inside Out
Make sure you’re well-versed in the latest marketing technologies, especially those mentioned in the job description. Familiarise yourself with tools for automation, analytics, and AI-driven optimisation. This will not only show your expertise but also your enthusiasm for the role.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple projects in complex environments. Be ready to discuss specific challenges you faced and how you prioritised tasks to achieve results. This will demonstrate your organisational skills and ability to handle competing priorities.
✨Engage with Stakeholders
Think about times when you’ve influenced stakeholders or built credibility across different teams. Prepare anecdotes that highlight your communication and presentation skills, as these are crucial for the role. Showing that you can connect with both technical and non-technical audiences will set you apart.
✨Be Ready to Discuss Data-Driven Decisions
Since the role involves enhancing lead generation and improving conversion rates, come prepared with examples of how you’ve used data to drive marketing decisions. Discuss any dashboards or reporting tools you’ve developed or used, as this aligns perfectly with the expectations of the position.