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- Tasks: Lead the development of our marketing technology strategy and enhance student engagement.
- Company: Purpose-led organisation focused on innovation and digital transformation.
- Benefits: Competitive salary, 32 days leave, flexible working, and wellbeing support.
- Other info: Join a dynamic team with opportunities for professional growth and collaboration.
- Why this job: Shape the future of marketing with cutting-edge tech and make a real impact.
- Qualifications: Experience in marketing technology and strong project management skills.
The predicted salary is between 50000 - 60000 £ per year.
We are looking for an innovative and forward-thinking Marketing Technology Manager to lead the development and delivery of our marketing technology (MarTech) strategy. This is an exciting opportunity to shape how technology, data and digital innovation drive marketing performance within a complex and purpose-led organisation. You will play a central role in enabling smarter, more personalised engagement with prospective students and stakeholders.
About the role
Reporting to the Deputy Marketing, Brand and Digital, you will define and deliver a MarTech roadmap that underpins our marketing strategy—enhancing lead generation, improving conversion and transforming the applicant experience. Working across Marketing, Web, Insight, IT and Student Recruitment teams, you will act as the organisation’s subject matter expert on marketing technology—identifying, implementing and optimising tools and platforms that support integrated, insight-led campaigns. This is a hands-on role where you will balance strategic thinking with practical delivery, working within a focused budget to maximise impact and efficiency.
You will:
- Develop and own the MarTech roadmap, identifying tools and platforms to support automation, analytics, social listening and AI-driven optimisation.
- Act as a specialist in emerging technologies (including generative AI and marketing automation), ensuring we stay ahead of digital trends.
- Lead the evaluation, selection and integration of marketing technologies in collaboration with IT, data and procurement teams.
- Implement systems that support student recruitment marketing and enhance the end-to-end user journey.
- Establish best practice and deliver training to enable teams to fully utilise marketing technologies.
- Work with insight and web teams to develop dashboards, reporting and performance monitoring tools.
- Manage licences, suppliers and compliance requirements.
- Build strong internal and external networks to share innovation and best practice.
About you
You will be a technically savvy marketing professional with a passion for innovation, data and digital transformation. You will bring:
- Proven experience of testing, implementing and optimising marketing technologies.
- Experience managing multiple projects and priorities in a complex environment.
- A proactive, solutions-focused approach to problem-solving and decision-making.
- Strong understanding of marketing automation, analytics and digital platforms.
- Experience working across cross-functional teams in a matrix structure.
You will also demonstrate:
- The ability to influence stakeholders and build credibility across technical and non-technical audiences.
- Strong organisational skills, with the ability to manage budgets, timelines and competing priorities.
- Excellent communication and presentation skills.
- A collaborative mindset and a drive to deliver measurable results and ROI.
- Experience in higher education or a similar sector is desirable, but we welcome applicants from a range of industries with relevant MarTech expertise.
What's in it for you?
- Competitive salary and excellent pension scheme.
- An impressive 32 days leave plus bank holidays, additional time off at Christmas and the opportunity to buy even more!
- Flexible working - we support a culture of flexible and agile working to help you find the right balance.
- The Perks! - MySalford, our online employee portal offers a wide range of lifestyle benefits and discounts.
- Wellbeing support - all our people are important to us and we have services and facilities dedicated to your mental and physical health, ranging from an Employee Assistance Programme and counselling, to sports and fitness facilities including discounted gym memberships.
Please note this opportunity may close early depending on applicant volume.
Marketing Technology Manager - Salford in Coppull employer: University of Salford
Contact Detail:
University of Salford Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Technology Manager - Salford in Coppull
✨Tip Number 1
Network like a pro! Get out there and connect with people in the marketing tech space. Attend industry events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your MarTech projects and successes. This is your chance to demonstrate how you’ve used technology to drive results. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in marketing technology. Be ready to discuss how you’ve implemented tools like AI and automation in past roles. We want to hear your ideas on how to enhance student engagement and improve conversion rates!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Don’t forget to tailor your application to highlight your experience with marketing technologies!
We think you need these skills to ace Marketing Technology Manager - Salford in Coppull
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with marketing technologies. We want to see how your skills align with our MarTech roadmap and the specific tools you've worked with.
Showcase Your Projects: Don’t just list your responsibilities; share specific projects where you’ve implemented or optimised marketing technologies. We love seeing tangible results, so include metrics if you can!
Be Authentic: Let your personality shine through in your application. We’re looking for innovative thinkers, so don’t be afraid to share your unique approach to problem-solving and how you stay ahead of digital trends.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at University of Salford
✨Know Your MarTech Inside Out
Make sure you’re well-versed in the latest marketing technologies, especially those mentioned in the job description like automation and analytics tools. Familiarise yourself with how these technologies can enhance lead generation and improve user experiences, as this will show your passion and expertise during the interview.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple projects in complex environments. Be ready to discuss specific challenges you faced, how you prioritised tasks, and the results you achieved. This will demonstrate your organisational skills and ability to deliver measurable results.
✨Be Ready to Discuss Collaboration
Since the role involves working across various teams, think of instances where you’ve collaborated effectively with cross-functional teams. Highlight how you influenced stakeholders and built credibility, as this will illustrate your collaborative mindset and communication skills.
✨Prepare Questions About Innovation
Come prepared with insightful questions about the company’s current MarTech strategy and future innovations. This shows your genuine interest in the role and helps you understand how you can contribute to their goals. Plus, it gives you a chance to engage in a meaningful conversation with your interviewers.