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- Tasks: Lead the development of our marketing technology strategy and enhance student engagement.
- Company: Join a purpose-led organisation focused on innovation and digital transformation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on personal and professional development.
- Why this job: Shape the future of marketing with cutting-edge technology and make a real impact.
- Qualifications: Experience in marketing technology and a passion for digital innovation.
The predicted salary is between 50000 - 65000 £ per year.
We are looking for an innovative and forward-thinking Marketing Technology Manager to lead the development and delivery of our marketing technology (MarTech) strategy. This is an exciting opportunity to shape how technology, data and digital innovation drive marketing performance within a complex and purpose-led organisation. You will play a central role in enabling smarter, more personalised engagement with prospective students and stakeholders.
About the role
Reporting to the Deputy Marketing, Brand and Digital, you will define and deliver a MarTech roadmap that underpins our marketing strategy—enhancing lead generation, improving conversion and transforming the applicant experience. Working across Marketing, Web, Insight, IT and Student Recruitment teams, you will act as the organisation’s subject matter expert on marketing technology—identifying, implementing and optimising tools and platforms that support integrated, insight-led campaigns. This is a hands-on role where you will balance strategic thinking with practical delivery, working within a focused budget to maximise impact and efficiency.
You will:
- Develop and own the MarTech roadmap, identifying tools and platforms to support automation, analytics, social listening and AI-driven optimisation
- Act as a specialist in emerging technologies (including generative AI and marketing automation), ensuring we stay ahead of digital trends
- Lead the evaluation, selection and integration of marketing technologies in collaboration with IT, data and procurement teams
- Implement systems that support student recruitment marketing and enhance the end-to-end user journey
- Establish best practice and deliver training to enable teams to fully utilise marketing technologies
- Work with insight and web teams to develop dashboards, reporting and performance monitoring tools
- Manage licences, suppliers and compliance requirements
Marketing Technology Manager employer: University of Salford (Personnel)
Contact Detail:
University of Salford (Personnel) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Technology Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work with marketing technologies. This will help us see your hands-on experience and innovative thinking in action.
✨Tip Number 3
Prepare for interviews by researching the latest trends in MarTech. We want to see you not just as a candidate, but as someone who’s genuinely passionate about driving marketing performance through technology.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Marketing Technology Manager
Some tips for your application 🫡
Show Your Passion for MarTech: When writing your application, let your enthusiasm for marketing technology shine through. We want to see how you can innovate and drive performance using tech, so share examples of your past experiences that highlight your passion and expertise in this area.
Tailor Your Application: Make sure to customise your CV and cover letter to align with the job description. We’re looking for someone who understands our needs, so use keywords from the job listing and demonstrate how your skills match what we’re after.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and long-winded explanations. Highlight your key achievements and how they relate to the role, making it easy for us to see your fit.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at University of Salford (Personnel)
✨Know Your MarTech Inside Out
Make sure you’re well-versed in the latest marketing technologies, especially those mentioned in the job description. Familiarise yourself with tools for automation, analytics, and AI-driven optimisation. Being able to discuss specific platforms and how they can enhance marketing performance will show your expertise.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed a MarTech roadmap in previous roles. Highlight your ability to balance strategic planning with hands-on implementation. This will demonstrate that you can think big while also getting into the nitty-gritty of execution.
✨Collaboration is Key
Since this role involves working across various teams, be ready to discuss your experience in cross-functional collaboration. Share stories about how you’ve worked with IT, data, and marketing teams to implement successful campaigns or technologies. This will illustrate your ability to work effectively within a complex organisation.
✨Prepare for Trend Discussions
Stay updated on emerging trends in marketing technology, particularly generative AI and automation. Be prepared to discuss how these trends can impact the organisation's marketing strategy. Showing that you’re forward-thinking and innovative will set you apart from other candidates.