Digital Marketing Apprenticeship in Portsmouth

Introduction

The Digital Marketing Degree Apprentice will bring creativity and flair to support communications and engagement activity across the Department of Research and Innovation and Innovation Connect, helping to create, coordinate and share content for internal and external audiences.

About the Employer

The University of Portsmouth is a global employer of choice where exceptional people create, share and apply knowledge that makes a difference.

Experience the pride of being part of a select group - one of only four universities in the south-east of England to achieve a prestigious Gold rating in the Teaching Excellence Framework. Additionally, weproudly rank among the top 140 universities globally in the Times Higher Young University World Rankings.

Ambition, Responsibility and Openness drive our every endeavour. Join our esteemed institution with a proven track record of success, and where dedication to excellence is key. We want people to make their mark in a professional community that truly values people, innovation, and achievement.

What You'll Do

• Content creation - Create clear and engaging written, visual and digital content for internal and external audiences, including blogs, news items, web copy, images, simple video and audio content where appropriate
• This includes gathering stories from Innovation Connect members and writing community blogs and case studies that showcase activity, achievements and opportunities
• Website and digital platform updates - Update and maintain Department of Research and Innovation and Innovation Connect web pages, SharePoint pages and other digital platforms, using a range of content management systems and ensuring content is accurate, accessible and up to date
• Social media and channel support - Prepare, schedule and publish content across approved communication channels, including LinkedIn and other social media platforms, following University tone of voice, accessibility, copyright and brand guidance
• External engagement activity - Support communications linked to external engagement, including Innovation Connect, KTP activity, sector-focused engagement, business-facing opportunities, events, case studies and other externally focused initiatives
• Event support - Support engagement events by helping with event listings, promotional copy, delegate information, presentation materials, follow-up communications and other related content, working with colleagues including the Research Culture Administrator. In person support may also be required
• Creative development and media production - Contribute ideas for new approaches, formats and channels, and support the development of creative materials across different media, including images, video, audio, printed materials and digital assets
• Monitoring and reporting - Support basic monitoring and reporting of engagement activity, including web, social media and event analytics, helping colleagues understand reach, engagement and audience response
• Administration, enquiries and coordination - Provide administrative and coordination support for communications and engagement activity, including occasional first-line support for Innovation Connect enquiries, signposting or escalating requests where appropriate, and helping to keep activity on track against agreed timescales and budgets

Training Outcome

Following completion apprentices could continue into roles such as:

• Campaign assistant
• Marketing assistant
• Paid social senior account executive
• Content creator
• SEO analytics officer
• Social media executive

Skills Required

• Communication skills
• IT skills
• Attention to detail
• Organisation skills
• Customer care skills
• Problem solving skills
• Administrative skills
• Number skills
• Analytical skills
• Team working
• Creative
• Initiative
• Non judgemental
• Patience

Qualifications

• Essential - 3 A levels, or equivalent - any subject. Work experience also considered. - 112-120 UCAS points
• Essential - Level 2 qualifications (GCSE/Functional Skills) - Maths and English - C/4 or above

Course Information

Course: Digital marketer (integrated degree) (level 6)

Level: 6

Route: Sales, marketing and procurement

Apprenticeship Level: Degree

Working Arrangements

Working Week: Monday - Thursday 08:30 - 17:15 and Friday 08:30 - 16:15

Expected Duration: 3 Years 6 Months

Training Provider: UNIVERSITY OF PORTSMOUTH

This employer is part of the Disability Confident scheme, committed to employing disabled people.