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- Tasks: Lead marketing and recruitment strategies to attract students and enhance the university's brand.
- Company: A forward-thinking university committed to social impact and community engagement.
- Benefits: Competitive salary, leadership role, and the chance to shape the future of education.
- Why this job: Make a real difference in student recruitment and community relations at a modern university.
- Qualifications: Proven experience in strategic marketing, communications, and leadership in competitive sectors.
- Other info: Join a dynamic team dedicated to transforming lives and driving sustainable growth.
The predicted salary is between 28800 - 48000 £ per year.
We have been transforming lives for decades. What began as Northampton Technical College, more than 100 years ago, has evolved into one of the country’s youngest universities, where we have now been degree-awarding for over 20 years. As the only seat of Higher Education in our county, our place as the University for Northamptonshire is critical, where we contribute more than £300m annually to the local economy, supporting thousands of jobs and helping to drive sustainable growth. Our beautiful waterside campus, which opened in 2018, is home to more than 14,000 students and 2,600 colleagues.
Our 2023–2027 Strategic Plan sets a transformative agenda that will shape the next chapter of our development with people at the heart. Created through extensive consultation with our staff and students, the plan outlines four strategic priorities that guide all that we do: our staff, student experience, teaching and learning, and research – all underpinned by a purpose to deliver Social Impact. These priorities reflect our role as a modern, values-driven university committed to delivering benefit locally, nationally, and globally.
Proud of our roots and history, we are now looking forward with confidence and purpose, and the role of Director of Marketing, External Affairs and Student Recruitment is critical to our success. As a key member of the University’s Leadership Team and reporting to the Deputy Vice Chancellor and Chief Operating Officer, this pivotal role shapes how we present ourselves to the world, how we communicate and engage with our stakeholder communities, how we pique the interest of prospective students at home and abroad: maintaining and growing our student pipeline, and how we maximise the potential of our transnational education partnerships; all of which is essential to the University delivering on its strategic ambitions.
This role is responsible for optimising the University’s brand, marketing, strategic communications, external relations activities, plus driving forward our critical income streams of home and international student recruitment, and our international partnerships, leveraging the strengths and assets of the University to grow our profile regionally, nationally and internationally, and effectively engaging with our communities and stakeholders.
We are looking for a strategic, imaginative and emotionally intelligent leader with a strong track record in delivering impactful marketing and communications activities and sustained business growth, in complex organisations and highly competitive sectors. You will bring board-level and international experience of brand development, communications, engagement and public affairs, multi-channel campaign delivery, along with a deep understanding of the student psyche and journey.
Equally important is being a great colleague to your leadership team peers, and demonstrating a commitment to the mission, values and spirit of the University of Northampton, and everything we stand for. Joining us at this time offers the chance to be part of a forward-thinking and student-centred institution, where you will help shape the external face of a university that is redefining what it means to be a critical and influential part of Northamptonshire’s civic fabric.
We really look forward to hearing from you!
Director of Marketing, External Affairs and Student Recruitment in Northampton employer: University of Northampton
Contact Detail:
University of Northampton Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Marketing, External Affairs and Student Recruitment in Northampton
✨Tip Number 1
Network like a pro! Reach out to current employees or alumni from the University of Northampton on LinkedIn. A friendly chat can give you insider info and might just put your name on the radar of decision-makers.
✨Tip Number 2
Show off your passion for the role! When you get that interview, make sure to highlight how your values align with the university's mission. We want to see that you’re not just looking for a job, but that you genuinely care about making a difference.
✨Tip Number 3
Prepare for those tricky questions! Think about how your past experiences can translate into success in this role. We love candidates who can demonstrate their strategic thinking and creativity in real-world scenarios.
✨Tip Number 4
Don’t forget to follow up! After your interview, shoot a quick thank-you email to express your appreciation. It’s a simple gesture that shows you’re keen and professional, and it keeps you fresh in their minds.
We think you need these skills to ace Director of Marketing, External Affairs and Student Recruitment in Northampton
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role and the university shine through. We want to see how your values align with ours and how you can contribute to our mission of transforming lives.
Tailor Your CV: Make sure your CV is tailored specifically for this role. Highlight your experience in marketing, communications, and student recruitment, and don’t forget to showcase any international experience you have – it’s a big plus for us!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story. Use it to explain why you’re the perfect fit for the Director of Marketing position. Be sure to mention specific examples of your past successes that relate to the job description.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the details you need about the role and our university there!
How to prepare for a job interview at University of Northampton
✨Know the University Inside Out
Before your interview, dive deep into the University’s history, mission, and strategic priorities. Understanding how the institution has evolved and its current goals will help you align your vision with theirs, showcasing your commitment to their mission.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully led marketing initiatives in complex organisations. Be ready to discuss specific campaigns that drove growth and engagement, particularly in student recruitment, as this role is all about optimising the University’s brand and outreach.
✨Engage with Emotional Intelligence
As a leader, emotional intelligence is key. Think about how you can demonstrate your ability to connect with diverse stakeholders, from students to community members. Share experiences where you’ve navigated challenging conversations or built strong relationships.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the University’s ambitions. Inquire about their current challenges in marketing and recruitment, and how they envision the Director contributing to their strategic plan. This shows your genuine interest and proactive mindset.