At a Glance
- Tasks: Lead data-driven digital campaigns to boost brand awareness and student recruitment.
- Company: Join the University of London, a leader in international distance learning.
- Benefits: Enjoy a competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Be part of a diverse community committed to excellence and inclusion.
- Why this job: Make a real impact on global education while working with a dynamic team.
- Qualifications: Experience in digital marketing and campaign management is essential.
The predicted salary is between 45000 - 55000 £ per year.
The University of London is both the UK's largest provider of international distance and online learning and the convenor of a federation of 17 renowned higher education institutions. The federation brings together more than 250,000 learners and 50,000 staff in a collaborative community that is delivering high-quality research and education across all disciplines. Since 1858, we have expanded access to world-class higher education. Today, around 40,000 students in more than 190 countries are part of our global learning community.
The Role
Working with the Associate Director of Marketing, the Senior Digital Campaigns Manager will develop and deliver the data-driven paid media digital strategy for acquisition and brand awareness across key business areas. The post holder will act as a key contact with university business areas to develop data-driven, integrated marketing campaigns, maximising first party data for each business unit and managing the roadmap of activity and budget for our digital marketing platforms and channels. The post holder will advise on the most effective use of the UoL website for student recruitment to improve the effectiveness of paid campaigns, and will work with key stakeholders to support the university's brand narrative as the leading international provider of distance learning.
Working closely with agency partners and platforms, the Senior Digital Campaigns Manager will be responsible for developing and refining the campaign strategy and embedding best practice across activity with a focus on ROI. This role provides regular reporting, analysis and insights into campaign performance for colleagues and senior leaders to use to support strategy and delivery. This role manages a team of one Digital Campaigns Manager.
Further Information
Closing date: midnight on 16 August 2026. The University reserves the right to close the vacancy earlier than the published end date should it receive sufficient applications to warrant earlier shortlisting. The University of London is committed to promoting a diverse and inclusive working environment where we can all be ourselves and succeed. We particularly encourage applications from members of Black, Asian, and Minority Ethnic communities as this group is currently under-represented at all levels within the University. All appointments will be made on merit, based on the criteria identified in the job description. Pursuing excellence in education and equal opportunities.
Senior Digital Campaigns Manager employer: University of London
The University of London is an exceptional employer, offering a supportive work culture that prioritises the safety and well-being of its community. As a Campus Security & Safety Officer, you will benefit from professional development opportunities, a collaborative environment, and the chance to make a meaningful impact on campus life. Located in the heart of London, the university provides a vibrant setting with access to numerous resources and amenities for employees.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Campaigns Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for University of London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like University of London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with University of London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at University of London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Campaigns Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit University of London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of University of London:Show us that you’ve done your homework! In your application, briefly mention what you admire about University of London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at University of London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at University of London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At University of London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
