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For Companies At a Glance
- Tasks: Create impactful content strategies that inspire and connect with future students.
- Company: Join the University of Lincoln, known for its creative and ambitious approach.
- Benefits: Competitive salary, full-time hours, and a chance to shape engaging narratives.
- Why this job: Be part of a team that values creativity and innovation in storytelling.
- Qualifications: Experience in content strategy and a knack for audience engagement.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 38784 - 54300 ÂŁ per year.
Are you passionate about creating content that connects, inspires, and delivers impact? In a sector known for safe, interchangeable marketing, Lincoln has chosen a different path â one that System1, the marketing effectiveness company, recently described as âexpertly avoiding the dreaded dull.â Our âUniversity of No Regretsâ platform reflects that shift: confident, culturally aware, and built for a generation that expects clarity, creativity, and proof. Weâre looking for a Content Strategist to help us deliver on that promise. This is a pivotal role in shaping how the University tells its story â turning insight into strategies that connect, inspire, and convert.
What Youâll Do
- Develop and deliver content strategies that support recruitment, brand, and engagement priorities.
- Lead content planning cycles and maintain a central content calendar.
- Use analytics and audience insight to refine messaging and improve performance.
- Collaborate across marketing, digital, and engagement teams to ensure consistency and impact.
- Promote on behalf of the University the creation of highâquality, accessible and inclusive content.
What Youâll Bring
- Experience developing and delivering content strategies in a marketing or communications environment.
- Strong understanding of audience segmentation, storytelling, and digital platforms.
- Ability to interpret data and performance insights to inform decisions.
- Excellent organisational skills and attention to detail.
- A collaborative, proactive approach and commitment to continuous improvement.
This role offers the chance to work in a creative, ambitious environment where your ideas will help shape how we engage with future students and wider audiences. If youâre analytical, creative, and confident working across teams, weâd love to hear from you. Interested? For an informal chat about the role, please contact Laura Jones, Head of Content and Design, at lajones@lincoln.ac.uk. Apply now and help us tell the University of Lincolnâs story in ways that matter.
Closing Date: 03 Feb 2026
Department: Administrative and Professional Services
Salary: ÂŁ38,784 per annum
This post is permanent and fullâtime at 37 hours per week.
Content Strategist (MAR036) in Lincoln employer: University of Lincoln
Contact Detail:
University of Lincoln Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Content Strategist (MAR036) in Lincoln
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes itâs not just what you know, but who you know that can help you land that dream job.
â¨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to show how your skills align with their mission. Think about how you can contribute to their content strategies and be ready to share your ideas!
â¨Tip Number 3
Practice your storytelling skills! When discussing your experience, frame it in a way that highlights your impact and creativity. We love hearing about how youâve turned insights into engaging content that resonates with audiences.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen. Plus, weâre always looking for passionate individuals who can help us tell the University of Lincolnâs story in innovative ways.
We think you need these skills to ace Content Strategist (MAR036) in Lincoln
Some tips for your application đŤĄ
Show Your Passion: When you're writing your application, let your passion for content creation shine through. We want to see how you connect with the idea of inspiring and delivering impact through your work.
Tailor Your Content Strategy: Make sure to highlight your experience in developing content strategies that resonate with audiences. We love seeing examples of how you've used analytics and insights to refine messaging and improve performance.
Be Organised and Detail-Oriented: Your application should reflect your excellent organisational skills. A well-structured application with attention to detail will show us that you can manage content planning cycles and maintain a central content calendar effectively.
Collaborate and Communicate: We value a collaborative approach, so donât hesitate to mention any experiences where youâve worked across teams. Show us how you can promote high-quality, accessible content while engaging with different stakeholders.
How to prepare for a job interview at University of Lincoln
â¨Know Your Audience
Before the interview, take some time to research the University of Lincoln and its target audience. Understand their values, interests, and what makes them tick. This will help you tailor your responses and demonstrate how your content strategies can resonate with future students.
â¨Showcase Your Creativity
Prepare examples of past content strategies you've developed that showcase your creativity and ability to connect with audiences. Be ready to discuss how you turned insights into impactful content that drove engagement. This is your chance to shine!
â¨Data-Driven Decisions
Since the role requires interpreting data and performance insights, come prepared with examples of how you've used analytics to refine messaging in previous roles. Highlight specific metrics or outcomes that illustrate your ability to improve performance through data.
â¨Collaborative Spirit
Emphasise your collaborative approach during the interview. Share experiences where you worked across teams to achieve a common goal. The University values teamwork, so showing that you can work well with others will definitely set you apart.
