At a Glance
- Tasks: Lead innovative marketing strategies to enhance brand and student recruitment globally.
- Company: Join the University of Leicester, a world-class institution with a strong reputation.
- Benefits: Competitive salary, excellent pension scheme, generous leave, and career development opportunities.
- Other info: Collaborative environment with a focus on innovation and strategic growth.
- Why this job: Steer ambitious marketing efforts and make a real impact in higher education.
- Qualifications: Senior-level marketing experience, preferably in higher education, with strong leadership skills.
The predicted salary is between 49500 - 60500 £ per year.
As Director of Marketing you will lead the University of Leicester’s marketing strategy and campaigns to strengthen brand, reputation and student recruitment locally, nationally and internationally. You will shape global marketing plans, oversee the Citizens of Change brand, and drive website, digital channels, creative content and market insight, including AI and automation. You’ll lead around 40 colleagues in Brand, Marketing and Digital Engagement, collaborate with senior leaders, and apply evidence-based planning to deliver high-impact, value-for-money initiatives. This is a chance to steer ambitious, institution-wide marketing efforts in a world-class university.
Pay / Benefits
- Competitive salary package
- Excellent pension scheme
- Generous annual leave
- Opportunities for career development
Responsibilities
- Lead marketing activities and sector-leading campaigns to enhance brand and reputation globally
- Oversee the Citizens of Change brand and develop the website, digital channels and creative content
- Drive market insight and use of emerging technologies (AI and automation)
- Provide strategic and operational leadership to ~40 colleagues across Brand, Marketing and Digital Engagement
- Collaborate with senior leaders to deliver complex, high-profile projects with measurable impact and value for money
- Implement evidence-led planning, performance metrics and effective resource management
Key requirements
- Senior-level strategic marketing experience in a large, complex organisation
- Experience in higher education and domestic/international student recruitment marketing
- Degree-level education (or equivalent experience)
- CIM or CIPR qualification preferred
- Strong record in integrated marketing, brand development, and data-driven campaigns
- Delivery of large, organisation-wide projects
- Leadership and people management
- Strategic thinking and vision
- Collaborative and entrepreneurial mindset
- Integrated marketing and brand development
- Data-driven campaigns and market insight
- Digital marketing, website and content development
Director of Marketing in Leicester employer: University of Leicester
The University of Leicester is an outstanding employer, offering a dynamic and inclusive work environment where staff are valued as integral members of a community dedicated to making a positive impact through education and research. With a strong commitment to employee wellbeing, professional development, and sustainability, the university provides competitive salaries, excellent pension schemes, and generous leave allowances, ensuring that employees thrive both personally and professionally. Joining the University means becoming part of a forward-thinking institution that champions diversity and fosters collaboration across all levels.
