Senior Copywriter

Overview

This is a Fixed Term post, required to complete a specific task or time limited work, including the need for specific expertise or additional resource for a project. This role will be based on the university campus, with scope for it to be undertaken in a hybrid manner. We are also open to discussing flexible working arrangements.

Role and Responsibilities

• Write clear and concise content for websites and email, and use knowledge and experience to support and shape the development of student recruitment marketing.
• Structure, edit and tailor content for differing audience needs and maximise copy for Search Engine Optimisation (SEO) advantage.
• Build effective relationships with key stakeholders to ensure course pages and other related areas of the site reflect the needs of prospective students.
• Apply an understanding of web analytics to develop and monitor the impact of website content and support refinements for the sites; regularly review site analytics and inform editorial decisions with market insights.
• Demonstrate strong proofreading skills and be comfortable making editorial decisions on content structure and priorities.
• Work independently, manage priorities and meet demanding deadlines.
• Collaborate in a matrix team, sharing resources with other marketing colleagues; adapt to changing strategic focus and opportunities.
• Note: there may be a requirement for occasional weekend and/or evening working.
• Support key targets and metrics around learner numbers, campaign performance, brand and reputation measures, and income generation.
• Other reasonable duties may be required consistent with the grade of the post.

Qualifications and Skills

• Strong proofreading skills with the ability to make editorial decisions on content structure and priorities.
• Ability to work independently, manage priorities and meet deadlines.
• Experience with SEO and web analytics to inform editorial decisions and measure impact.
• Ability to build effective relationships with stakeholders and work collaboratively in a matrix team.

Benefits

• 26 days holiday plus approx. 16 bank holidays/days that the University is closed by custom (including Christmas) – totaling 42 days a year.
• Generous pension scheme options plus life assurance.
• Health and Wellbeing: Discounted staff membership options at The Edge, our campus gym, with a pool, sauna, climbing wall, cycle circuit and sports halls.
• Personal Development: Access to courses run by the Organisational Development & Professional Learning team.
• Access to on-site childcare, shopping discounts and travel schemes are also available.
• Visa Eligibility.