At a Glance
- Tasks: Lead marketing strategies to boost student accommodation recruitment and brand awareness.
- Company: Join Unipol, a charity dedicated to supporting students in finding housing.
- Benefits: Enjoy 42 days of holiday, gym discounts, and personal development opportunities.
- Other info: Fast-paced environment with great career growth potential.
- Why this job: Make a real impact on student lives while enhancing your marketing skills.
- Qualifications: Strong communication skills and a knack for strategic thinking required.
The predicted salary is between 56250 - 68750 £ per year.
This role will be based at Unipol Student Homes, 155-157 Woodhouse Lane, Leeds LS2 3ED. The Marketing Manager is responsible for leading the planning, delivery and evaluation of marketing activity that supports Unipol's strategic objectives, including student accommodation recruitment, retention, brand awareness, stakeholder engagement and commercial performance. You will ensure that marketing activity is insight-led, customer-focused and delivers measurable results.
Working closely with the Sales Manager and wider teams, you will develop and implement integrated marketing strategies that drive occupancy, retention, revenue growth and customer engagement across Unipol's student accommodation portfolio. As a brand champion, you will enhance Unipol's reputation and deliver impactful marketing initiatives that strengthen engagement and support commercial and organisational objectives.
You will be a confident and engaging communicator, able to build strong relationships, influence stakeholders and work collaboratively across teams. A strategic thinker with strong commercial awareness, you will translate organisational objectives into effective marketing activity that delivers value. Creative and innovative, you will combine strategic thinking with excellent attention to detail to ensure campaigns are delivered to a high standard and aligned with brand expectations.
You will thrive in a fast-paced environment, demonstrating resilience, adaptability and a proactive approach to problem-solving. As a results-driven professional, you will use data, insight and performance metrics to inform decisions and continuously improve marketing effectiveness and customer engagement. A key focus of the role is delivering marketing KPIs and return on investment, driving growth in website traffic, audience engagement and social media performance, increasing brand awareness, and contributing positively to Unipol's reputation and strategic success.
General Information
Unipol is a housing charity, providing assistance in finding and supplying housing for students in Leeds, Nottingham and Bradford. All those working in Unipol are jointly employed by Unipol and the University of Leeds.
Please note that this post may be suitable for sponsorship under the Skilled Worker visa route but first-time applicants might need to qualify for salary concessions.
What we offer in return:
- 26 days holiday plus approx. 16 Bank Holidays/days that the University is closed by custom (including Christmas) – That’s 42 days a year!
- Health and Wellbeing: Discounted staff membership options at The Edge, our state-of-the-art Campus gym, with a pool, sauna, climbing wall, cycle circuit, and sports halls.
- Personal Development: Access to courses run by our Organisational Development & Professional Learning team.
- Access to on-site childcare, shopping discounts and travel schemes are also available.
- And much more!
Marketing Manager in Leeds employer: University of Leeds
The University of Leeds is an exceptional employer, offering a vibrant work culture that fosters collaboration between academia and industry. With opportunities for hybrid working, generous holiday allowances, and a robust pension scheme, employees are supported in their professional growth while contributing to meaningful research and innovation initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for University of Leeds and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like University of Leeds are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with University of Leeds on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at University of Leeds. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit University of Leeds. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of University of Leeds:Show us that you’ve done your homework! In your application, briefly mention what you admire about University of Leeds’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at University of Leeds
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at University of Leeds will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At University of Leeds, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
