At a Glance
- Tasks: Lead innovative marketing strategies to attract students globally and enhance the university's reputation.
- Company: Join the University of Leeds, a dynamic institution shaping future leaders.
- Benefits: Competitive salary, responsibility allowance, and opportunities for professional growth.
- Other info: Be part of a fast-paced environment with a focus on continuous improvement.
- Why this job: Make a real impact on student recruitment and shape the future of education.
- Qualifications: Proven leadership in marketing with a data-driven approach and collaborative mindset.
The predicted salary is between 61759 - 73708 £ per year.
Location: Leeds - Main Campus
Contract type: Ongoing
Interview date: Monday 6th July 2026
Overview
Join the University of Leeds at a pivotal moment and help shape the future of global student recruitment, across home and international audiences. We are seeking a commercially minded leader to drive high-impact marketing strategies that influence who chooses Leeds—supporting sustainable growth, strengthening our value proposition, and enhancing our international reputation.
In this significant marketing leadership role, you will lead specialist teams across digital, content, campaigns and events—delivering innovative, insight-led marketing that converts interest into enrolment. Working closely with faculties and key professional services stakeholders, you’ll operate at senior level to design and deliver ambitious recruitment plans that respond to evolving markets and changing student expectations.
Reporting to the Director of Marketing and a member of the Marketing Leadership team, the Deputy Director, Student Recruitment Marketing is the strategic lead for student recruitment marketing. You’ll play a central role in a complex and fast-paced environment, using data, creativity and strategic leadership to optimise the applicant journey end-to-end. With responsibility for student recruitment marketing performance, budgets and continuous improvement, you’ll make a direct contribution to institutional priorities and help shape our future student community.
We’re looking for a collaborative and inspiring leader with a track record of delivering results through teams, a strong sense of curiosity to drive change. If you’re motivated to make a difference, we’d love to hear from you.
Salary £61,759 to £73,708 per annum plus responsibility allowance of £4,100 per annum (Grade 9)
Qualifications and experience
- Proven leadership of marketing teams across digital, content, campaigns and events
- Commercially minded with a track record of delivering results through teams
- Experience working with faculties and professional services stakeholders
- Data-driven mindset with ability to design and optimise end-to-end recruitment journeys
Deputy Director - Student Recruitment Marketing in Leeds employer: University of Leeds
The University of Leeds is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong commitment to employee development, you will have access to numerous growth opportunities while contributing to impactful marketing strategies that shape the future of global student recruitment. Located in the vibrant city of Leeds, the university provides a supportive culture that values creativity and data-driven decision-making, making it an ideal place for those looking to make a meaningful difference in higher education.
StudySmarter Expert Advice🤫
We think this is how you could land Deputy Director - Student Recruitment Marketing in Leeds
✨Tip Number 1
Network like a pro! Reach out to current employees at the University of Leeds on LinkedIn. Ask them about their experiences and any tips they might have for the interview process. It’s all about making connections that can give you an edge.
✨Tip Number 2
Research, research, research! Dive deep into the University of Leeds’ marketing strategies and recent campaigns. Knowing their approach will help you tailor your responses during interviews and show that you’re genuinely interested in the role.
✨Tip Number 3
Prepare for situational questions! Think of examples from your past experiences where you’ve led teams or driven successful marketing initiatives. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to contribute to shaping the future of student recruitment.
We think you need these skills to ace Deputy Director - Student Recruitment Marketing in Leeds
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Deputy Director role. Highlight your experience in leading marketing teams and any relevant achievements that align with our goals at the University of Leeds.
Showcase Your Data Skills:Since we’re looking for someone with a data-driven mindset, don’t forget to include examples of how you’ve used data to optimise recruitment journeys in your previous roles. This will really help us see your impact!
Be Creative:We love innovative ideas! Use your application to demonstrate your creativity in marketing strategies. Share any unique campaigns you've led that resulted in successful student recruitment.
Apply Through Our Website:To make sure your application gets to us smoothly, please apply through our official website. It’s the best way for us to keep track of your application and ensure it’s reviewed promptly!
How to prepare for a job interview at University of Leeds
✨Know Your Audience
Before the interview, research the University of Leeds and its current student recruitment strategies. Understand their target demographics and what makes them unique. This will help you tailor your responses to show how your experience aligns with their goals.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership experience in marketing teams. Discuss specific campaigns you've led, focusing on how you motivated your team and achieved results. Be ready to explain how you can inspire others at the University of Leeds.
✨Be Data-Driven
Since the role requires a data-driven mindset, come prepared with examples of how you've used data to inform marketing strategies. Discuss any tools or methodologies you've employed to optimise recruitment journeys and how they led to improved outcomes.
✨Ask Insightful Questions
At the end of the interview, ask questions that demonstrate your curiosity and strategic thinking. Inquire about the university's future plans for student recruitment or how they measure the success of their marketing initiatives. This shows you're genuinely interested in contributing to their mission.
