People and Culture Brand Manager

People and Culture Brand Manager

Preston Full-Time 28800 - 48000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the employer brand strategy and create engaging digital content.
  • Company: Join the University of Lancashire, a diverse and inclusive community.
  • Benefits: Attractive annual leave, comprehensive benefits, and opportunities for personal growth.
  • Why this job: Make a positive impact while developing your marketing skills in a vibrant environment.
  • Qualifications: Experience in digital marketing and a degree in Marketing or related field required.
  • Other info: Be part of a culture that champions diversity and inclusion.

The predicted salary is between 28800 - 48000 £ per year.

Overview

When you work for the University of Lancashire, you’ll be part of a thriving community of talent that’s united in a common commitment to transform lives. We do this by delivering an outstanding educational experience and creating prosperity and opportunity in the communities we serve. Whatever your role, you’ll be playing a vital part in helping us achieve our vision.

About the role

In this unique role, you’ll sit at the crossroads of Marketing and our People Team, leading the way in crafting and delivering our employer brand strategy. You’ll be the voice behind how our culture is seen, felt, and experienced; internally and externally. From attracting top talent to energising our teams, your work will amplify our values across every touchpoint.

You’ll collaborate with our professional services teams—including People, Estates, and Student Support—to deliver high-impact, on-brand campaigns that resonate. This is a role for a strategic thinker and relationship builder who thrives on creating engaging digital content and ensuring a consistent, compelling brand presence across all platforms.

About you

You will need to have experience in digital marketing, preferably within higher education, employer branding, or professional service and a strong understanding of employer branding, talent acquisition marketing, and content development for digital channels. You will also be required to bring to the role excellent copywriting and content creation skills, with the ability to craft engaging, on-brand content.

For this role an undergraduate degree in Marketing, Communications, Digital Media, or a related field is required.

What we can offer you

Our people are our most important asset. We’ll encourage you to make the most of your talents and continually develop your skills and knowledge. As well as realising your career ambitions, you’ll be making a positive difference to other people’s lives. We also offer a fantastic package of rewards and lifestyle benefits – from an attractive annual leave entitlement to access to a comprehensive employee benefits platform.

Equality, diversity and safeguarding

We are proud to be a diverse, multicultural university. We are committed to building a truly inclusive culture where diversity is championed. Applications are particularly welcomed from individuals who will support the diversification within the University and support its development of a culture that is inclusive and welcoming to all.

The University is committed to providing a safe environment to study, work and visit, protecting children, young people and adults at risk from harm and abuse. Our safeguarding policy and safer recruitment procedure outlines our approach, alongside other internal policies, procedures and guidance which can be found on our Safeguarding page.

Applicants applying for roles in regulated activity and that are listed as an exception under the Rehabilitation of Offenders Act 1974 will be required to disclose any spent and unspent convictions and undertake a Disclosure and Barring Service (DBS) Check at the appropriate level, the University will only ask an applicant to make an application for a DBS check if they are legally entitled to.

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People and Culture Brand Manager employer: UNIVERSITY OF LANCASHIRE

At the University of Lancashire, we pride ourselves on being an exceptional employer that values our people as our greatest asset. Our vibrant work culture fosters collaboration and innovation, providing ample opportunities for professional growth while making a meaningful impact in the community. With a comprehensive benefits package and a commitment to diversity and inclusion, we create an environment where every employee can thrive and contribute to transforming lives.
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Contact Detail:

UNIVERSITY OF LANCASHIRE Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land People and Culture Brand Manager

✨Tip Number 1

Network like a pro! Reach out to current employees at the University of Lancashire on LinkedIn. Ask them about their experiences and any tips they might have for landing the People and Culture Brand Manager role. Personal connections can give you an edge!

✨Tip Number 2

Show off your digital skills! Create a mini portfolio showcasing your best marketing campaigns or content pieces. This will not only demonstrate your expertise but also give you something tangible to discuss during interviews.

✨Tip Number 3

Prepare for the interview by researching the university's current employer branding efforts. Think about how you can contribute to enhancing their culture and values. Tailor your responses to show you’re aligned with their mission!

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our community.

We think you need these skills to ace People and Culture Brand Manager

Digital Marketing
Employer Branding
Talent Acquisition Marketing
Content Development
Copywriting
Content Creation
Strategic Thinking
Relationship Building
Campaign Management
Engaging Digital Content
Brand Presence Management
Collaboration
Communication Skills
Understanding of Higher Education Sector

Some tips for your application 🫡

Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how much you care about employer branding and creating a vibrant culture. Share your experiences that reflect this passion.

Tailor Your Content: Make sure to customise your application to align with our values and the specifics of the job description. We love seeing candidates who take the time to connect their skills and experiences directly to what we’re looking for.

Be Authentic: We appreciate genuine voices! Don’t be afraid to let your personality come through in your writing. This is your chance to show us who you are beyond just your qualifications.

Apply Through Our Website: For the best chance of success, make sure to submit your application through our official website. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves!

How to prepare for a job interview at UNIVERSITY OF LANCASHIRE

✨Know Your Employer Brand

Before the interview, dive deep into the University of Lancashire's employer brand. Understand their values, mission, and how they present themselves to potential employees. This will help you articulate how your skills and experiences align with their culture and goals.

✨Showcase Your Digital Savvy

Since this role involves digital marketing, be prepared to discuss your experience with various digital channels. Bring examples of campaigns you've worked on, especially those that highlight your copywriting and content creation skills. This will demonstrate your ability to create engaging content that resonates with audiences.

✨Prepare for Collaborative Scenarios

This position requires collaboration with multiple teams. Think of examples from your past where you successfully worked with others to achieve a common goal. Be ready to discuss how you build relationships and communicate effectively across different departments.

✨Emphasise Inclusivity and Diversity

The University is committed to diversity and inclusion. Prepare to discuss how you can contribute to fostering an inclusive culture. Share any relevant experiences or initiatives you've been part of that support diversity in the workplace, as this will resonate well with their values.

People and Culture Brand Manager
UNIVERSITY OF LANCASHIRE
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