At a Glance
- Tasks: Support student recruitment strategies and coordinate marketing activities at the Adam Smith Business School.
- Company: Join the University of Glasgow, a leading institution dedicated to inspiring change and fostering talent.
- Benefits: Enjoy flexible working, generous leave, and a free 6-month sport membership for new staff.
- Other info: This is a part-time role covering maternity leave, perfect for students seeking practical experience.
- Why this job: Be part of a vibrant team that values diversity and nurtures your professional growth.
- Qualifications: Ideal for those with relevant qualifications or experience in marketing and student recruitment.
The predicted salary is between 26338 - 30805 € per year.
Working as part of the Adam Smith Business School professional services team, reporting to the Marketing Officer, the role-holder will support the day-to-day delivery of the School’s student recruitment strategy and assist with the planning and coordination of the School’s student recruitment activities. The post-holder will work closely with colleagues in the College of Social Sciences and the Marketing and External Engagement Office to promote the School and assist with the planning and delivery of recruitment projects to promote the study opportunities at the Adam Smith Business School.
Main Duties And Responsibilities
- Support the implementation of the School’s student recruitment and conversion plans and strategy.
- Assist in the coordination, planning and tracking of the School’s conversion activities on a yearly basis, ensuring these integrate with the University’s overall recruitment plans by liaising with External Relations as well as colleagues in the School and the College Marketing Manager (Recruitment & Conversion).
- Support the Learning and Teaching department with new student on-boarding communications on the school webpages and e-communications.
- Handle enquiries and coordinate email campaigns.
- Monitor and manage all student recruitment email inboxes.
- Update, maintain and enhance the School’s recruitment web pages.
- Work with the Marketing Officer to plan assets and content for digital marketing campaigns.
- Design market assessment reports for specific courses at various stages of the portfolio review process.
- Ensure the School’s profiles and programmes listings on external websites are up-to-date and reflect the School’s advertising priorities.
- Assist the Marketing Officer in the creation of promotional material including developing PGT/R programme related School marketing materials and create new programme flyers and brochures as required.
- Organise School recruitment events and support the School’s participation in University events such as open days.
- Organise web chats and co-ordinate student and alumni volunteers.
- Assist the Digital Marketing Officer with the production of recruitment related videos: idea generation, recruiting student volunteers, planning interview questions/story boarding, liaising with production team.
- Report on effectiveness of recruitment and conversion activities by providing relevant data, google analytics, statistical reports and monthly updates to the appropriate teams as instructed on the impact of activities. This needs to be GDPR compliant.
- Contribute to the enhancement of the University’s international profile in line with the University’s Strategic Plan - Inspiring People – Changing the World.
Knowledge/Qualifications
Essential
- A1 Scottish Credit and Qualification Framework level 7 (Advanced Higher / Scottish Vocational Qualification level 3, Higher National Certificate) or equivalent work experience in an area relative to the role.
Desirable
- B1 Knowledge and understanding of the role of student recruitment.
- B2 Knowledge and understanding of digital marketing and marketing in general.
Skills
Essential
- C1 Ability to interact effectively with people at different levels within the University and external companies.
- C2 Analytical and problem-solving capability.
- C3 Ability to prioritise competing demands from a variety of stakeholders.
- C4 High level of competency in IT skills including advanced skills in the use of Microsoft packages such as Excel, Word, PowerPoint.
- C5 High level of oral and written communication including presentation and influencing skills.
- C6 Ability to work effectively both independently and as part of a team.
- C7 Strong organisational skills with the ability to support multiple projects simultaneously.
- C8 Familiarity with content management systems and experience of writing for the web.
- C9 Ability to interpret data and present reports.
Experience
Essential
- E Experience of personal development in a similar role.
- E2 Experience of working with senior management.
Desirable
- F1 Understanding of the use of social media in a professional context.
- F2 Project management experience.
Terms and Conditions
This post is part time (17.5 hours per week). This post is to cover maternity leave for up to 12 months or until the substantive postholder returns.
As a valued member of our team, you can expect:
- A warm welcoming and engaging organisational culture, where your talents are developed and nurtured, and success is celebrated and shared.
- An excellent employment package with generous terms and conditions including 41 days of leave for full time staff, pension, benefits and discount packages.
- A flexible approach to working.
- A commitment to support your health and wellbeing, including a free 6-month UofG Sport membership for all new staff joining the University.
We believe that we can only reach our full potential through the talents of all. Equality, diversity and inclusion are at the heart of our values. Applications are particularly welcome from across our communities and in particular people from the Black, Asian and Minority Ethnic (BAME) community, and other protected characteristics who are under-represented within the University.
We endorse the principles of Athena Swan and hold bronze, silver and gold awards across the University. We are investing in our organisation, and we will invest in you too.
Student Recruitment and Marketing CoordinatorNew in Glasgow employer: University of Glasgow
The University of Glasgow is an exceptional employer, offering a warm and engaging work culture that prioritises the development and celebration of talent. With generous benefits including 41 days of leave for full-time staff, a commitment to health and wellbeing, and a flexible working approach, employees are supported in achieving their professional goals while contributing to a diverse and inclusive community.
StudySmarter Expert Advice🤫
We think this is how you could land Student Recruitment and Marketing CoordinatorNew in Glasgow
✨Tip Number 1
Familiarise yourself with the Adam Smith Business School's current student recruitment strategies. Understanding their approach will help you align your skills and experiences with their needs during any discussions or interviews.
✨Tip Number 2
Network with current employees or alumni from the University of Glasgow, especially those in marketing or recruitment roles. They can provide valuable insights into the culture and expectations of the team, which can be beneficial for your application.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and student recruitment. Being knowledgeable about current tools and techniques will demonstrate your commitment to the role and your ability to contribute effectively.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed projects or campaigns in the past. Highlighting your organisational skills and ability to handle multiple tasks will resonate well with the responsibilities outlined in the job description.
We think you need these skills to ace Student Recruitment and Marketing CoordinatorNew in Glasgow
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience and skills that align with the responsibilities of the Student Recruitment and Marketing Coordinator role. Focus on your marketing experience, project management skills, and any previous work in student recruitment.
Craft a Compelling Cover Letter:Write a cover letter that not only introduces yourself but also explains why you are passionate about student recruitment and marketing. Mention specific projects or experiences that demonstrate your ability to contribute to the Adam Smith Business School's goals.
Showcase Your Communication Skills:Since the role requires high-level oral and written communication skills, ensure your application reflects this. Use clear, concise language and consider including examples of how you've effectively communicated in previous roles.
Highlight Your IT Proficiency:Given the emphasis on IT skills in the job description, be sure to mention your proficiency with Microsoft Office and any content management systems you've used. Providing specific examples of how you've utilised these tools in past roles can strengthen your application.
How to prepare for a job interview at University of Glasgow
✨Know the Role Inside Out
Make sure you thoroughly understand the responsibilities and requirements of the Student Recruitment and Marketing Coordinator position. Familiarise yourself with the specific duties mentioned in the job description, such as coordinating recruitment activities and managing email campaigns.
✨Showcase Your Communication Skills
Since this role involves a lot of interaction with various stakeholders, be prepared to demonstrate your oral and written communication skills. Bring examples of how you've effectively communicated in previous roles, whether through presentations, reports, or marketing materials.
✨Highlight Your IT Proficiency
The job requires a high level of competency in IT skills, especially with Microsoft packages. Be ready to discuss your experience with these tools and how you've used them to support marketing or recruitment efforts in the past.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and how you prioritise tasks. Think of scenarios where you've had to manage competing demands or coordinate multiple projects, and be ready to share how you handled those situations.
