At a Glance
- Tasks: Lead student recruitment communications and enhance the CRM system for effective outreach.
- Company: Dynamic university focused on student success and innovative recruitment strategies.
- Benefits: Flexible working hours, competitive salary, and opportunities for professional growth.
- Other info: Join a supportive team with a focus on collaboration and creativity.
- Why this job: Make a real impact on student recruitment while developing your CRM expertise.
- Qualifications: Experience with CRM systems and strong communication skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
The CRM Manager leads the delivery of all outbound student recruitment communications, overseeing planning, execution, and optimisation across admissions, marketing, events, and direct mail. They also drive the development of the University’s Microsoft Dynamics 365 CRM system, working with stakeholders across IT and the wider University to enhance functionality and support student recruitment objectives.
What will you be doing?
- Managing the CRM team, ensuring workloads are effectively coordinated and conversion targets achieved, while providing guidance, practical solutions, and stakeholder influence to address complex challenges.
- Creating new style CRM reporting, assessing stakeholder needs, analysing performance and conversion data, and delivering insights to inform and continuously improve recruitment communications strategies.
- Managing a delegated CRM budget to maintain a suite of contracted operational systems which offer good return on investment (in consultation with the Head of UK Student Recruitment) and ensure that web and email content (e.g. photos, videos, student profiles etc.) is engaging, fresh and accurate through commissioning photo shoots, video production, etc.
- Designing, developing and delivering the strategy for developing the University’s use of the CRM system, liaising with colleagues across the division as needed. This will involve using existing recruitment and marketing strategies and market research to evaluate how the system can be best developed to support effective recruitment.
- Giving marketing and conversion advice to University stakeholders, leading on the creation and improvement of CRM communications plans, tailored to the needs of each audience and University activities such as events.
You should apply if:
- You have experience of planning and progressing a structured communications plan to a variety of audience segments.
- Extensive experience working with CRM systems.
- First rate people skills, including the ability to interact and negotiate with people at all levels.
- Excellent attention to detail.
Additional information:
- Contract type: Fixed term until 16/07/27
- Work pattern: Full or Part time (minimum hours considered 0.8 FTE)
- Expected to work on campus for 2 days a week on a Wednesday and a Monday or Tuesday
- Grade: J
- School/Unit: Education and Student Success
- This advert will close at 23:59 UK time on 06/08/2026
For informal queries please contact Abi Smithson, abi.smithson@bristol.ac.uk
CRM Manager employer: University of Bristol
Join our award-winning university health service as a Nurse Practitioner, where you will be part of a close-knit and supportive primary care team dedicated to the well-being of our diverse student population. Enjoy a collaborative work culture that fosters professional growth, with opportunities to engage in evidence-based patient care in a beautiful, purpose-built practice. We value your expertise and enthusiasm for working with young people, offering a fulfilling environment that prioritises both personal and professional development.
