At a Glance
- Tasks: Lead digital marketing strategies and manage a dynamic team to enhance our online presence.
- Company: Join the University of Greater Manchester, a top-ranked institution known for student satisfaction.
- Benefits: Enjoy a vibrant campus community, professional development opportunities, and a supportive work environment.
- Other info: Be part of a forward-thinking university that values creativity and data-driven decision-making.
- Why this job: Make a real impact on prospective students while working in an innovative and inclusive culture.
- Qualifications: Bring substantial experience in digital marketing, ideally within higher education, and strong leadership skills.
The predicted salary is between 43200 - 72000 £ per year.
Showcase your talents as part of our vibrant Greater Manchester campus community. At the University of Greater Manchester, we’re committed to delivering a rewarding experience for all our students, characterised by greater prospects, greater connections and greater support.
We’re a Guardian Top 35 ranked University, driven, in the main, by our consistently high student satisfaction ratings and our new approach to teaching, known as the ‘Greater Manchester Way’ will deliver distinctive teaching in an inclusive and supportive environment.
As Head of Digital Marketing, you will lead the University’s digital presence across platforms including web, CRM, social media, and paid digital advertising. You’ll manage a growing digital team, develop and deliver strategic digital marketing plans, and ensure that the University’s digital content is engaging, data-led and aligned with institutional objectives.
You’ll bring substantial experience in leading digital marketing strategy and operations in a complex organisation, ideally in higher education. You’ll have in-depth knowledge of web platforms, analytics, CRM systems, and a strong track record of managing digital campaigns with measurable outcomes. Your leadership will ensure that our digital content not only reflects the University’s brand and values, but also engages and converts prospective students around the world.
If this sounds like you then we’d love to hear from you
Head of Digital Marketing in Bolton employer: University of Bolton
At the University of Greater Manchester, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our commitment to employee growth is evident through continuous professional development opportunities and a supportive environment that values diversity and inclusion. Located in the vibrant Greater Manchester area, our campus community provides a unique blend of academic excellence and engaging social experiences, making it an ideal place for passionate individuals to thrive in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing in Bolton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for University of Bolton and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like University of Bolton are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with University of Bolton on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at University of Bolton. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital Marketing in Bolton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit University of Bolton. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of University of Bolton:Show us that you’ve done your homework! In your application, briefly mention what you admire about University of Bolton’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at University of Bolton
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at University of Bolton will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At University of Bolton, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
