At a Glance
- Tasks: Plan and deliver exciting marketing activities to attract students and enhance the university's reputation.
- Company: Join a forward-thinking university committed to equality and diversity.
- Benefits: Competitive salary, professional development, and a vibrant work environment.
- Other info: Dynamic role with opportunities for creativity and career growth.
- Why this job: Make a real impact on student recruitment and shape the university's brand.
- Qualifications: Degree in marketing or relevant experience; strong copywriting and CRM skills required.
The predicted salary is between 65000 - 78000 £ per year.
Responsibilities
- Plan, coordinate and deliver marketing activities across a range of channels in support of student recruitment and the university’s reputation.
- Web content development: create and upload CMS content, maintain SEO and accessibility compliance, build landing pages, and monitor performance of student recruitment pages.
- CRM: design and execute email nurture campaigns, measure outcomes using the university’s CRM system, and contribute to strategy development.
- Digital advertising and social media: develop campaigns in UK and international markets, collaborate with internal and external agencies, and report on results to inform iterative improvements.
- Campaign content and creative: write copy for prospective student audiences across web, email, social media, print and video; work with marketing managers and stakeholders to generate innovative campaign ideas.
- Brand stewardship: champion consistency of messaging, visual identity and branding across all marketing channels and support, and provide professional marketing advice to colleagues.
- Support events and external partner relationships, including managing the student content team and ambassadors.
- Promote equality, diversity and sustainability within marketing activities and across the university.
Qualifications
- Degree level (or equivalent) in marketing or a closely related field; significant relevant experience accepted if no equivalent degree.
- Demonstrable copywriting experience for a range of audiences, with a focus on accessibility.
- Proficient with Customer Relationship Management (CRM) systems, preferably Microsoft Dynamics CRM.
- Experience using web Content Management Systems (CMS).
- Digital literacy with confidence in database systems and electronic communication.
- Project‑management experience, including campaign planning and execution.
- Strong analytical and evaluation skills, with the ability to translate data into clear content.
- Excellent communication, negotiation and influence skills; able to work independently and as part of a team.
- Knowledge of GDPR and other regulatory requirements, and commitment to equality and data protection.
- Ability to manage multiple priorities, work under own initiative, and meet deadlines.
Equal Opportunities
We are an equal opportunities employer. All qualified applicants will receive consideration for employment without discrimination based on age, disability, gender identity, marriage or civil partnership, or any other status protected by law.
Marketing Officer - External Relations - 59164 - Grade 6 employer: University of Birmingham
As a leading university, we pride ourselves on fostering a dynamic and inclusive work environment that champions creativity and collaboration. Our Marketing Officer role offers the opportunity to engage in meaningful projects that directly impact student recruitment and enhance our reputation, all while benefiting from professional development opportunities and a commitment to equality and sustainability. Located in a vibrant academic community, employees enjoy a supportive culture that values innovation and personal growth.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer - External Relations - 59164 - Grade 6
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for University of Birmingham and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like University of Birmingham are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with University of Birmingham on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at University of Birmingham. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Officer - External Relations - 59164 - Grade 6
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit University of Birmingham. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of University of Birmingham:Show us that you’ve done your homework! In your application, briefly mention what you admire about University of Birmingham’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at University of Birmingham
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at University of Birmingham will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At University of Birmingham, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
