Digital Marketing Officer - External Relations - 58054 - Grade 6

Position DetailsExternal RelationsUniversity of Birmingham, Edgbaston, Birmingham UKFull time starting salary is normally in the range 33,002 to 35,608 with potential progression once in post to 39,906Grade: 6Full Time, Permanent Closing date: 17th September 2026Our offer to youPeople are at the heart of what we are and do.The University of Birmingham is proud to have been a part of the City of Birmingham and the wider region for over 100 years, and we are equally proud to be recognised as a leading global university. We want to attract talented people from across the city and beyond, support them to succeed, and celebrate their success.We are committed to helping the people who work here to develop through our sector-leading Birmingham Professional programme which provides all professional services staff with development opportunities and the encouragement to reach their full potential. With almost 5,000 professional services jobs in a wide-range of functions in Edgbaston and in our campus in Dubai, there are plenty of opportunities for you to be able to develop your career at the University.We believe there is no such thing as a typical member of staff and that diversity is a source of strength that underpins the exchange of ideas, innovation, and debate. We warmly welcome people from all backgrounds and are committed to fostering an inclusive environment where diversity is at the heart of who and what we are, and how we work.Supporting our people to achieve a healthy work/life balance is important both to our employees and to the success of the University and, depending on the role, we offer a variety of flexible working arrangements. We therefore welcome discussions on all forms of flexible working. In addition, you will receive a generous package of benefits including 40 days paid holiday a year, one paid day a year for volunteering, occupational sick pay, and a pension scheme. We also have three high quality subsidised day nurseries.The University is situated in leafy Edgbaston and there are excellent transport links to our beautiful campus, including main bus routes and a train station on site. On campus we have a state-of-the-art sports centre with pool, shops, places to eat and drink, our own art gallery, museum and botanical gardens.Find out more about the benefits of working for the University of BirminghamBackgroundExternal Relations is the division responsible for delivering the University of Birmingham to the world and prides itself in seizing opportunities that will enhance the profile and reputation of the University. We communicate with many different audiences to build purposeful relationships internally, locally, nationally and internationally. We enable those who wish to apply to study on undergraduate and postgraduate courses to make informed choices.This is an exciting opportunity to join the Communications and Reputation Centre of Excellence, working on the University’s global reputation campaign and supporting the University’s ambition to become a global top 50 institution. The Digital Marketing Officer will help to co-ordinate the delivery of the University’s marketing campaigns to raise profile and global reputation. This position works with the Deputy Director of Communications and Reputation, the Marketing Manager, and colleagues from across External Relations and the wider University. The successful candidate will bring experience in multi-channel campaign delivery with a strong focus on paid digital advertising, audience segmentation and CRM driven engagement. Experience of LinkedIn campaign management, email journeys, and performance optimisation would be particularly valuable.Department overviewThis role sits within the Campaigns and Brand team, part of the Communications and Reputation Centre of Excellence within External Relations.Role SummaryThe Digital Marketing Officer will support the team in the co-ordination of both traditional and digital campaigns, managing and executing the delivery of appropriate assets, copy and designs and securing all necessary approvals. Working with both internal and external agencies and teams across the University, the post holder will ensure campaigns are launched on time and within budget. They will also monitor campaign performance, using digital marketing data and insights to optimise activity and improve campaign effectiveness.The post holder will enjoy working within a busy, creative and fast-paced team. This role would be suited to someone with experience in running concurrent campaigns who understand how a multi-channel campaign works. The post-holder will have a good understanding of digital marketing targeting techniques, web and paid media. The post-holder will have excellent communication skills and be adept at managing projects in an organised, collaborative way.Main DutiesSupport the planning, coordination and delivery of integrated marketing campaigns that support the University's strategic objectives and enhance the global profile of its researchDeliver multi-channel campaigns across paid social, search, display, email, social media, events and other digital and offline channelsWork with media and digital agencies to plan, implement and optimise paid media activity, ensuring effective audience targeting and strong performance outcomesManage CRM activity including audience segmentation, automated journeys, engagement workflows and lifecycle communicationsMonitor, analyse and report on campaign performance across paid media and CRM channels, using insight to optimise activity and maximise return on investmentProduce clear campaign reports and actionable recommendations for stakeholdersWrite and edit compelling content for a range of channels, including paid advertising, email, social media, landing pages and other campaign assetsSupport content and creative development, producing briefs and ensuring outputs align with audience insight, campaign objectives and brand standardsCoordinate campaign delivery across internal stakeholders, agencies and suppliers, managing timelines, approvals and asset productionMaintain and optimise campaign landing pages and web content through the CMS, applying SEO best practice where appropriateAdminister campaign budgets, including purchase orders, expenditure tracking and financial reportingWork collaboratively with research communications, social media and academic colleagues to ensure integrated delivery, consistent messaging, and compliance with University brand and reputation standardsCore competencies/transferable skillsWorking at this level you will be able to develop and demonstrate the following core competencies/ transferable skills and will be expected to be flexible as required in supporting their department and wider University. Person SpecificationDegree level education or equivalent experienceExperience delivering multi-channel marketing campaigns with a strong focus on paid media and CRMPractical experience of managing digital advertising campaigns across platforms such as LinkedIn, Meta, Google Ads or programmatic displayExperience of CRM platforms and audience segmentation for campaign deliveryStrong understanding of audience targeting, funnel-based marketing and campaign optimisationExperience interpreting analytics data to optimise performance and inform decision makingGood project management skills with the ability to manage multiple campaigns simultaneouslyExperience working with agencies and coordinating external suppliersProven copywriting skills across digital channels including paid ads, email and web contentStrong understanding of how to translate complex information into accessible, audience focused communicationsOptimise digital content and landing pages for SEO performance Excellent organisational skills with high attention to detailConfident communicator with strong interpersonal skills and a collaborative approachAbility to work under pressure, prioritise effectively and deliver to deadlinesExperience using CMS and CRM systemsStrong numerical and analytical skills with confidence using campaign performance dataExperience managing budgets and working with financial systemsA proactive, solutions focused approach with the ability to work independently and as part of a teamInformal enquiries to Tomas Badger, email: t.badger@bham.ac.uk View our staff values and behaviours hereUse of AI in applications: We want to understand your genuine interest in the role and for the written elements of your application to accurately reflect your own communication style. Applications that rely too heavily on AI tools can appear generic and lack the detail we need to assess your skills and experience. Such applications will unlikely be progressed to interview.We believe there is no such thing as a 'typical' member of University of Birmingham staff and that diversity in its many forms is a strength that underpins the exchange of ideas, innovation and debate at the heart of University life. We are committed to proactively addressing the barriers experienced by some groups in our community and are proud to hold Athena SWAN, Race Equality Charter and Disability Confident accreditations. We have an Equality Diversity and Inclusion Centre that focuses on continuously improving the University as a fair and inclusive place to work where everyone has the opportunity to succeed. We are also committed to sustainability, which is a key part of our strategy. You can find out more about our work to create a fairer university for everyone on our website.Full timePosting Date: 2026-09-01