CRM Lead (Student Recruitment and Marketing)
CRM Lead (Student Recruitment and Marketing)

CRM Lead (Student Recruitment and Marketing)

Birmingham Full-Time 30000 - 48000 £ / year (est.) No home office possible
U

At a Glance

  • Tasks: Lead the development and management of our CRM system for student recruitment and marketing.
  • Company: Join the University of Birmingham, a prestigious institution dedicated to student success.
  • Benefits: Enjoy a collaborative work environment with opportunities for professional growth and innovation.
  • Why this job: Be at the forefront of transforming student engagement through data-driven insights and creative solutions.
  • Qualifications: Degree in a relevant field or significant experience in CRM/marketing, especially with Microsoft Dynamics.
  • Other info: Ideal for creative thinkers who excel in communication and project management.

The predicted salary is between 30000 - 48000 £ per year.

The University of Birmingham is seeking an experienced CRM Manager (Student Recruitment and Marketing) to work with colleagues on the strategic development, implementation and operational management of our customer relationship management (CRM) system, Microsoft Dynamics.

You will play a pivotal role in building and enhancing our engagement with prospective students and other stakeholders, leveraging data-driven insights, and working collaboratively to ensure that we build a system fit for the future of student recruitment and marketing.

Working closely with Heads of Team and the Director of Student Recruitment and Marketing, the post holder will actively engage with all stakeholders as we develop a new CRM solution for use in our student recruitment and marketing work, across the broad spectrum of marketing, events, stakeholder engagement and management, and campaigns. The post holder will work with the rest of the SR&M division to roll out the solution during the implementation phase, and support colleagues in understanding how to get the most out of the system and its constituent parts, putting in place appropriate best practice and training as we continually evolve our use of the system.

The successful candidate should have extensive experience in a CRM/marketing role, with a demonstrable background in successfully building relationships and communicating with colleagues. They should be a creative thinker with excellent attention to detail, and a quick learner who is happy to work independently. They should thrive on the opportunity to produce innovative solutions to any challenges facing the Student Recruitment and Marketing team and demonstrate the ability to work with a variety of stakeholders at all levels. They will be confident presenting ideas and plans to the wider University community, with the ability to understand complicated information and communicate it concisely. This position is required to use judgement in solving problems and should be comfortable working with external agencies and partners to plan and deliver work as necessary.

This role would be suited to someone with Microsoft Dynamics experience, excellent communication and organisation skills, experience managing complex and concurrent projects, and managing complex relationships across large organisations.

Required Knowledge, Skills, Qualifications, Experience

  • Degree level education in a relevant field – where no equivalent qualification is held, significant practical relevant experience and expertise in a similar role will be required

  • Extensive experience in customer relationship management and/or marketing, and using Microsoft Dynamics.

  • Experience in the education sector or a large, complex organisation is desirable.

  • In-depth knowledge of Microsoft Dynamics CRM and its marketing/sales capabilities. Certification in Microsoft Dynamics CRM or a related discipline is an advantage.

  • Demonstrable project management skills and experience with complex campaigns and processes.

Informal enquiries can be made to Adam Gore at, Jobs.ac.uk

CRM Lead (Student Recruitment and Marketing) employer: University of Birmingham

The University of Birmingham is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation in the field of student recruitment and marketing. With a strong commitment to employee development, we provide ample opportunities for professional growth and training, particularly in mastering Microsoft Dynamics CRM. Our inclusive culture encourages creativity and teamwork, making it an ideal place for individuals passionate about shaping the future of education through effective engagement strategies.
U

Contact Detail:

University of Birmingham Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land CRM Lead (Student Recruitment and Marketing)

✨Tip Number 1

Familiarize yourself with Microsoft Dynamics CRM, as this is a key requirement for the role. Consider taking online courses or tutorials to enhance your understanding of its features and capabilities.

✨Tip Number 2

Network with professionals in the education sector who have experience in CRM roles. Engaging with them can provide valuable insights and potentially lead to referrals or recommendations.

✨Tip Number 3

Prepare to showcase your project management skills by gathering examples of complex campaigns you've managed. Be ready to discuss how you navigated challenges and achieved successful outcomes.

✨Tip Number 4

Practice your presentation skills, as you'll need to confidently communicate ideas to various stakeholders. Consider joining a local speaking group or practicing with friends to build your confidence.

We think you need these skills to ace CRM Lead (Student Recruitment and Marketing)

Microsoft Dynamics CRM
Customer Relationship Management
Marketing Strategy Development
Data-Driven Insights
Stakeholder Engagement
Project Management
Communication Skills
Attention to Detail
Creative Thinking
Problem-Solving Skills
Training and Support
Relationship Building
Organisational Skills
Experience in Education Sector
Campaign Management

Some tips for your application 🫡

Understand the Role: Take the time to thoroughly read the job description for the CRM Lead position. Understand the key responsibilities and required skills, especially focusing on Microsoft Dynamics experience and customer relationship management.

Tailor Your CV: Customize your CV to highlight relevant experience in CRM and marketing roles. Emphasize your familiarity with Microsoft Dynamics and any project management experience you have, particularly in the education sector or large organizations.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for student recruitment and marketing. Discuss how your background aligns with the role and provide specific examples of how you've successfully built relationships and communicated with stakeholders.

Highlight Your Problem-Solving Skills: In your application, make sure to mention instances where you've creatively solved challenges in previous roles. This is crucial as the position requires innovative thinking and the ability to work independently while managing complex relationships.

How to prepare for a job interview at University of Birmingham

✨Showcase Your CRM Expertise

Make sure to highlight your extensive experience with Microsoft Dynamics during the interview. Be prepared to discuss specific projects where you've successfully implemented CRM strategies and how they benefited your previous organization.

✨Demonstrate Your Communication Skills

Since this role involves engaging with various stakeholders, practice articulating complex information clearly and concisely. Prepare examples of how you've effectively communicated ideas and plans in past roles.

✨Emphasize Your Problem-Solving Abilities

Be ready to discuss challenges you've faced in previous positions and how you approached solving them. Highlight your creative thinking and ability to produce innovative solutions, especially in a marketing context.

✨Prepare for Collaborative Scenarios

This position requires working closely with teams and external partners. Think of examples that showcase your ability to collaborate effectively, manage relationships, and lead projects within a large organization.

CRM Lead (Student Recruitment and Marketing)
University of Birmingham
U
  • CRM Lead (Student Recruitment and Marketing)

    Birmingham
    Full-Time
    30000 - 48000 £ / year (est.)

    Application deadline: 2027-01-31

  • U

    University of Birmingham

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