Digital Marketing Officer - External Relations - 58054 - Grade 6 in Birmingham

External Relations is the division responsible for delivering the University of Birmingham to the world and prides itself in seizing opportunities that will enhance the profile and reputation of the University. We communicate with many different audiences to build purposeful relationships internally, locally, nationally and internationally. We enable those who wish to apply to study on undergraduate and postgraduate courses to make informed choices. This is an exciting opportunity to join the Communications and Reputation Centre of Excellence, working on the University's global reputation campaign and supporting the University's ambition to become a global top 50 institution.

The Digital Marketing Officer will help to co-ordinate the delivery of the University's marketing campaigns to raise profile and global reputation. This position works with the Deputy Director of Communications and Reputation, the Marketing Manager, and colleagues from across External Relations and the wider University. The successful candidate will bring experience in multi-channel campaign delivery with a strong focus on paid digital advertising, audience segmentation and CRM driven engagement. Experience of LinkedIn campaign management, email journeys, and performance optimisation would be particularly valuable.

This role sits within the Campaigns and Brand team, part of the Communications and Reputation Centre of Excellence within External Relations.

Role Summary

The Digital Marketing Officer will support the team in the co-ordination of both traditional and digital campaigns, managing and executing the delivery of appropriate assets, copy and designs and securing all necessary approvals. Working with both internal and external agencies and teams across the University, the post holder will ensure campaigns are launched on time and within budget. They will also monitor campaign performance, using digital marketing data and insights to optimise activity and improve campaign effectiveness. The post holder will enjoy working within a busy, creative and fast-paced team. This role would be suited to someone with experience in running concurrent campaigns who understand how a multi-channel campaign works. The post-holder will have a good understanding of digital marketing targeting techniques, web and paid media. The post-holder will have excellent communication skills and be adept at managing projects in an organised, collaborative way.

Main Duties

• Support the planning, coordination and delivery of integrated marketing campaigns that support the University's strategic objectives and enhance the global profile of its research.
• Deliver multi-channel campaigns across paid social, search, display, email, social media, events and other digital and offline channels.
• Work with media and digital agencies to plan, implement and optimise paid media activity, ensuring effective audience targeting and strong performance outcomes.
• Manage CRM activity including audience segmentation, automated journeys, engagement workflows and lifecycle communications.
• Monitor, analyse and report on campaign performance across paid media and CRM channels, using insight to optimise activity and maximise return on investment.
• Produce clear campaign reports and actionable recommendations for stakeholders.
• Write and edit compelling content for a range of channels, including paid advertising, email, social media, landing pages and other campaign assets.
• Support content and creative development, producing briefs and ensuring outputs align with audience insight, campaign objectives and brand standards.
• Coordinate campaign delivery across internal stakeholders, agencies and suppliers, managing timelines, approvals and asset production.
• Maintain and optimise campaign landing pages and web content through the CMS, applying SEO best practice where appropriate.
• Administer campaign budgets, including purchase orders, expenditure tracking and financial reporting.
• Work collaboratively with research communications, social media and academic colleagues to ensure integrated delivery, consistent messaging, and compliance with University brand and reputation standards.

Core competencies/transferable skills

Working at this level you will be able to develop and demonstrate the following core competencies/ transferable skills and will be expected to be flexible as required in supporting their department and wider University.

Person Specification

• Degree level education or equivalent experience.
• Experience delivering multi-channel marketing campaigns with a strong focus on paid media and CRM.
• Practical experience of managing digital advertising campaigns across platforms such as LinkedIn, Meta, Google Ads or programmatic display.
• Experience of CRM platforms and audience segmentation for campaign delivery.
• Strong understanding of audience targeting, funnel-based marketing and campaign optimisation.
• Experience interpreting analytics data to optimise performance and inform decision making.
• Good project management skills with the ability to manage multiple campaigns simultaneously.
• Experience working with agencies and coordinating external suppliers.
• Proven copywriting skills across digital channels including paid ads, email and web content.
• Strong understanding of how to translate complex information into accessible, audience focused communications.
• Optimise digital content and landing pages for SEO performance.
• Excellent organisational skills with high attention to detail.
• Confident communicator with strong interpersonal skills and a collaborative approach.
• Ability to work under pressure, prioritise effectively and deliver to deadlines.
• Experience using CMS and CRM systems.
• Strong numerical and analytical skills with confidence using campaign performance data.
• Experience managing budgets and working with financial systems.
• A proactive, solutions focused approach with the ability to work independently and as part of a team.

Informal enquiries to Tomas Badger, email: t.badger@bham.ac.uk.