KTP Associate: Data Product Analyst in London

We are seeking a Marketing Research & Data Analyst with experience in data analysis, AI-driven search analytics, and content strategy to join Flixmedia Ltd as a KTP Associate, based at its London office.About the roleThis is an exciting opportunity to accelerate your career through a Knowledge Transfer Partnership (KTP), working at the interface of industry and academia with Flixmedia Ltd and The School of Management at the University of Bath.As the KTP Associate, you will lead this innovative project to develop an advanced decisioning GEO content optimisation platform that transforms shopper behaviour data into actionable insights. The project will create new data science capabilities that enable global brands and retailers to measure, test and optimise GEO performance and digital content driving improved engagement and conversion outcomes.You will be embedded within Flixmedia, working closely with company stakeholders while receiving academic support and mentorship from experts at the University of Bath. As project lead, you will take ownership of project delivery, manage key stakeholder relationships and drive the successful implementation of project objectives.This role offers a unique opportunity to apply cutting-edge research in a commercial setting while gaining valuable experience in leadership, project management and innovation.About Flixmedia LtdFlixmedia Ltd is a leading retail technology company that helps global brands and retailers create, optimise and distribute digital product content that improves online shopper experiences and drives sales. Flixmedia was recently named by the Sunday Times as one of the Best Places to Work, while also being recognised as a UK-certified Great Place to Work.Benefits of being a KTP Associate:In addition to the salary, KTP Associates benefit from:3,000 dedicated personal development budget10% of working time allocated to professional developmentTwo residential training programmes focused on leadership and project managementMentoring and support from both Flixmedia and the University of BathAccess to extensive academic and industry resourcesTravel and subsistence budget for project-related activitiesMentoring opportunities through Innovate UK Business ConnectPotential opportunity to secure a permanent role following successful project completionAbout youThe ideal candidate will have:A PhD in Marketing with strong quantitative components or a related discipline (including candidates currently in postdoctoral research roles). Alternatively, a relevant Master’s degree combined with three or more years’ experience in quantitative marketing research, analytics or data-driven product innovation Experience in data analytics, ideally within marketing, e-commerce or digital content environments, alongside familiarity with cloud platforms, data visualisation, UX principles and digital content management workflowsStrong quantitative research methods skills relevant to marketing, such as experimentation, causal inference, econometrics, and machine learningTechnical skills, including proficiency in R or Python, SQL (preferably BigQuery), and experience with API-enabled digital systemsAbility to translate analytical findings into actionable commercial recommendationsFamiliarity with Generative Engine Optimisation (GEO) concepts and objectivesAbility to translate business problems into research questions, review and synthesise academic literature, develop rigorous empirical research designs, and interpret findings with appropriate consideration of identification, robustness and limitationsExperience contributing to academic research outputs, such as peer-reviewed publications, working papers or conference presentations.Strong communication, project management and stakeholder engagement skills, with the ability to work independently, collaborate across academic and commercial teams, and manage complex projectsAs a KTP Associate you can enjoy the benefits of being an employee at the University of Bath whilst working full-time at Flixmedia. It is essential that you understand how KTP works with business and the University, and the vital role you will play.Further informationThis is a fixed-term role for a period of 18 months.This is a full-time role, primarily office-based at Flixmedia's London office with the opportunity to work hybrid. Flixmedia offers 24 days of annual leave, plus UK public holidays.For any questions about this role please email partnerships@bath.ac.ukWe consider ourselves to be a university where difference is celebrated, respected and encouraged. We have an excellent international reputation with staff from over 60 different nations and have made a positive commitment towards gender equity and intersectionality receiving a Silver Athena SWAN award. We truly believe that diversity of experience, perspectives, and backgrounds will lead to a better environment for our employees and students and encourage applications from all genders, backgrounds, and communities, particularly from under-represented groups, and value the positive impact that will have on the university. We are committed to maintaining a safe and secure environment for our students, staff, and community by reinforcing our Safer Recruitment commitment.We're very proud to be a signatory of the Armed Forces Covenant. an accredited Disability Confident Leader; autism friendly university, committed to building disability confidence and supporting disabled staff.What we can offer you We're continually expanding our benefits package to better support you and enhance your experience with us and the below is just an example of some of the many great benefits we offer:Generous employer contributory pension schemesCycle to work schemeElectric vehicle salary sacrifice schemeStaff discount at Team Bath gymStaff benefits include discounted postgraduate tuition and language courses, alongside a wide range of personal and professional development opportunities such as apprenticeships, LinkedIn Learning, and moreLocal discounts, including free entry to the Holburne Museum in BathA family-friendly workplaceRelocation allowanceVisa reimbursement and Interest-Free Loan to help with the cost of some immigration expensesEmployee assistance services through Health Assured, including access to the Wisdom appFind out more about our benefits and watch the video to hear from our staff about what makes the University of Bath a great place to work as well as following us on X and LinkedIn.Be Well at BathWe’re committed to creating a health-supporting working environment where everyone can thrive and be at their best. We offer a range of resources to enable you to do that from your first day here, including:Staff support groups and networksA network of Staff Wellbeing ChampionsA suite of tools, resources and frameworks that enable you to be at your best and thriveFind out more about being at your best at Bath.Email details to a friendFurther details:Job Description & Person SpecificationTerms and Conditions of EmploymentRight to Work in the UK: We do not assess immigration or right to work status until offer stage. Being invited to interview does not guarantee you are eligible for visa sponsorship and all offers are conditional on meeting right to work requirements. Further information is available on our application support webpage.Anonymous shortlisting: We are constantly seeking to reduce the unconscious bias that enters any assessment process, with the goal of creating an inclusive and equal assessment process. To support this, personal details such as your name, may be removed from application forms at the initial shortlisting stage.