At a Glance
- Tasks: Lead the strategic review of the University’s website and shape future digital opportunities.
- Company: The University of Bath, a forward-thinking institution committed to innovation.
- Benefits: Competitive salary, diverse work environment, and a chance to influence digital strategy.
- Other info: Join a diverse team and contribute to a safer, inclusive community.
- Why this job: Make a real impact on the University’s digital presence and user experience.
- Qualifications: Experience in leading digital projects and strong communication skills.
The predicted salary is between 58225 - 67468 £ per year.
The University of Bath has an exciting opportunity for an experienced digital professional to act as the University’s project lead for the first phase of our strategic website project: the audit, assessment and discovery phase.
About the role
Working closely with the University’s appointed agency partner, internal project team, project manager and sponsor, you will play a leading role in the institutional review process, helping to assess the current web ecosystem and shape evidence-based recommendations for the future. The outcome of the review is not predetermined, and the role will be central in supporting the University to evaluate future opportunities and direction. Acting as the key strategic interface between the University, external partners and internal specialists, you will help shape the direction of the review and ensure that emerging recommendations are evidence based and aligned to organisational priorities, user needs and operational realities. You will support effective collaboration across stakeholders and ensure that outputs are credible, practical and aligned to the University’s context and ambitions.
About you
- Proven experience of leading complex digital discovery or review projects within large, complex organisations.
- Strong appreciation and understanding of digital experience principles, including user needs, experience and interface design, content and digital platforms.
- You will be able to engage credibly in discussions about web technologies, CMS platforms and digital design approaches without needing to be a technical specialist.
- Proven experience of working with emerging technologies, including artificial intelligence, and their implications for digital experience and organisational capability.
- Strong ability to operate in ambiguity, synthesise complex and sometimes conflicting information, and shape clear, evidence-based recommendations.
- Demonstrable experience working with senior stakeholders and external partners, with exceptional communication and facilitation skills and the ability to shape thinking, influence outcomes and build consensus across diverse perspectives within a complex organisation.
Further information
This role is offered on a full-time basis (36.5 hours per week) for a fixed-term period of 5 months. £58,225 to £67,468. Grade 9 / pro rata.
We truly believe that diversity of experience, perspectives, and backgrounds will lead to a better environment for our employees and students and encourage applications from all genders, backgrounds, and communities, particularly from under‑represented groups, and value the positive impact that will have on the university. We are committed to maintaining a safe and secure environment for our students, staff, and community by reinforcing our Safer Recruitment commitment.
Strategic Lead (Website Review) in Bath employer: University of Bath
The University of Bath is an exceptional employer, offering a collaborative and inclusive work culture that values diverse perspectives and experiences. As a Strategic Lead for the website review project, you will have the opportunity to shape the digital future of the institution while benefiting from professional growth opportunities and a supportive environment. Located in a vibrant city, the University provides a unique chance to engage with cutting-edge technologies and make a meaningful impact on the student experience.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Lead (Website Review) in Bath
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for University of Bath and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like University of Bath are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with University of Bath on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Strategic Lead (Website Review) in Bath
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit University of Bath. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of University of Bath:Show us that you’ve done your homework! In your application, briefly mention what you admire about University of Bath’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at University of Bath
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at University of Bath will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At University of Bath, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
