At a Glance
- Tasks: Create impactful marketing content and shape campaigns for a leading business school.
- Company: Join the University of Bath's innovative School of Management team.
- Benefits: Enjoy generous leave, pension schemes, and professional development opportunities.
- Other info: Hybrid working available in a supportive, diverse environment.
- Why this job: Be part of exciting AI-enabled marketing initiatives and inspire future students.
- Qualifications: Significant marketing experience and excellent communication skills required.
The predicted salary is between 31861 - 38448 £ per year.
About the role
We have a fantastic opportunity for a creative and motivated marketing professional to join the marketing team within the University of Bath's School of Management. Join us at an exciting time as the School of Management implements the University's new brand identity and explores new opportunities in AI-enabled marketing. This is a varied and rewarding role where you'll play a key part in promoting one of the UK's leading business schools, helping to attract and inspire prospective students while enhancing the School's profile across a range of audiences.
This role offers the chance to plan and create impactful content, shape campaigns and influence how we engage with future students. Working as part of a collaborative and supportive team, you'll contribute to the planning and delivery of integrated marketing campaigns, digital content, CRM communications, recruitment events and market insight activities. You'll develop engaging content, work with external agencies, analyse campaign performance, support the implementation of the University's new brand, and help shape innovative approaches to marketing, including the use of AI and emerging digital channels.
You'll join a friendly, ambitious team that values creativity, collaboration and continuous improvement, with opportunities to develop your skills and take on additional responsibility. This is a full-time, one-year, fixed-term role based at the University of Bath. Hybrid working is available.
About you
We're looking for someone with significant marketing experience, excellent communication skills, a flair for creating compelling content and a keen interest in digital marketing. Whether your background is in higher education or another sector, you'll be confident managing multiple projects, working with a wide range of stakeholders and using data and insight to improve marketing performance. The ideal candidate will be a creative and motivated marketer with a talent for producing engaging content and delivering effective campaigns. Someone who enjoys working in a fast-paced environment, balancing multiple priorities while maintaining excellent attention to detail.
You’ll combine strong communication and organisational skills with a proactive, solutions-focused approach. Whether developing digital content, helping at events, analysing campaign performance or working with colleagues across the organisation, you'll be confident building relationships and taking ownership of your work. You'll be interested in emerging trends in marketing and communications, excited by opportunities to use AI and other new technologies and motivated by the chance to help shape how prospective students engage with one of the UK's leading business schools. This role would particularly suit someone looking to take the next step in their marketing career within a supportive team that values innovation, collaboration and professional development.
Further information
For an informal discussion about the role, please contact Rayner Simpson, however, please ensure your application is submitted via the University website. You are welcome to apply for more than one role at a time at the University as long as the roles are relevant to your skills and interests. We consider ourselves to be a university where difference is celebrated, respected and encouraged. We have an excellent international reputation with staff from over 60 different nations and have made a positive commitment towards gender equity and intersectionality receiving a Silver Athena SWAN award. We truly believe that diversity of experience, perspectives, and backgrounds will lead to a better environment for our employees and students and encourage applications from all genders, backgrounds, and communities, particularly from under-represented groups, and value the positive impact that will have on the university.
What we can offer you
We’re continually expanding our benefits package to better support you and enhance your experience with us and the below is just an example of some of the many great benefits we offer:
- Generous annual leave allowance with an additional 5 discretionary days so that you can enjoy a positive work life balance
- Generous employer contributory pension schemes
- Cycle to work scheme
- Electric vehicle salary sacrifice scheme
- Staff discount at Team Bath gym
- Staff benefits include discounted postgraduate tuition and language courses, alongside a wide range of personal and professional development opportunities such as apprenticeships, LinkedIn Learning, and more
- Local discounts, including free entry to the Holburne Museum in Bath
- A family-friendly workplace
- An excellent reward package that recognises the talents of our diverse workforce
- Relocation allowance
- Visa reimbursement and Interest-Free Loan to help with the cost of some immigration expenses
- Employee assistance services through Health Assured, including access to the Wisdom app
Be Well at Bath
We’re committed to creating a health-supporting working environment where everyone can thrive and be at their best. We offer a range of resources to enable you to do that from your first day here, including:
- Staff support groups and networks
- A network of Staff Wellbeing Champions
- A suite of tools, resources and frameworks that enable you to be at your best and thrive
Closing Date: 22 Nov 2026
Department: Management, Specialist and Administration
Salary: £31,861 to £38,448
Marketing Officer (SS14073) - Bath, BA2 7AY employer: University of Bath
SETsquared Bath is an exceptional employer, fostering a vibrant work culture that champions innovation and collaboration. With a strong commitment to employee growth, we offer extensive professional development opportunities, generous benefits, and a supportive environment that values diversity and inclusion. Located in the heart of Bath, our team enjoys a family-friendly workplace with a focus on wellbeing, making it an ideal place for those looking to make a meaningful impact in the community.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer (SS14073) - Bath, BA2 7AY
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for University of Bath and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like University of Bath are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with University of Bath on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at University of Bath. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Officer (SS14073) - Bath, BA2 7AY
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit University of Bath. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of University of Bath:Show us that you’ve done your homework! In your application, briefly mention what you admire about University of Bath’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at University of Bath
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at University of Bath will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At University of Bath, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
