Communication/Marketing and PR Assistant in Bournemouth

As University Hospitals Dorset, we are a three-site acute trust with ‘university hospital’ status through our partnership with Bournemouth University, working with an annual budget of £730m. We offer highly regarded health services, employing some 10,000 staff. Our ambitious £250m estates programme is well on the way to delivering state‑of‑the‑art facilities over the next two years to meet the current and future healthcare needs of the populations we serve.

The purpose of this role is to support and assist in the implementation of the marketing and PR plan for University Hospitals Dorset NHS Charity to support the increase of donations and grants in line with the Fundraising strategy. Specifically, the post holder's focus will be to work with and under the guidance of the Senior Communications Officer in the design, implementation and management of the charity's marketing and PR activity; supporting the delivery of effective marketing campaigns, ensuring the charity's website is up to date and relevant, creating content and updating social media channels, producing engaging copy, designing marketing materials and supporting with PR activity.

Main duties of the job:

• To work as directed by the Senior Communications/Marketing and PR Officer, managing own workload relating to marketing and PR activity for the Charity.
• To act as a role model, representing the vision and values of the Trust.
• To maintain effective working relationships with other members of the Fundraising Team, Communications Team, Finance and Business Intelligence Directorate, Clinical Management Teams, Fund Holders, and other Trust staff, actively responding to their needs and supporting them to raise and utilise charitable donations for the benefit of patients and staff.

Detailed job description and main responsibilities:

• To support and assist in the implementation of the marketing and PR plan for University Hospitals Dorset Charity and its sub-brands to support the income generation objectives as described in the Fundraising Strategy.
• To create well-written content for all digital communications including the charity website, social media accounts, and email marketing.
• To manage the day-to-day editing and maintenance of all digital channels ensuring that content is regularly reviewed and updated and to provide reports on their performance.
• To produce engaging internal communications, ensuring all stakeholders including staff and volunteers are kept aware of fundraising news.
• To create relevant copy for communications, case studies, and press releases and issue as required.
• To handle media enquiries, redirecting them as appropriate and providing further information as necessary.
• To maintain excellent relationships with media contacts to ensure maximisation of support for the Hospital Charity.
• To maintain a comprehensive photo library for the Charity Team.
• To maintain press coverage for the Charity Team regarding charity support across our catchment area and report on this regularly.
• To design professional marketing publicity, literature and materials, liaising with external suppliers to obtain competitive quotes for design and print services.
• To ensure the branding for University Hospital Dorset NHS Charity and its sub-brands are consistent across all marketing collateral.
• To collaborate with the Communications/Marketing and PR Officer and the wider fundraising team to support fundraising activity across all marketing streams.
• To produce short films for promotional use.
• To attend meetings and keep records of such, following up actions and marketing and PR activity as required.

Person specification:

• Education to diploma level, NVQ level 3 or equivalent qualifications or experience.
• Degree in Marketing or similar.
• Demonstrable and relevant experience in regard to a marketing, PR or communications role.
• Experience in designing marketing materials.
• Experience of website CMS.
• Experience of using a Mac with knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator).
• Good organisational skills with the ability to juggle a number of tasks.
• Ability to construct clear, grammatically correct letters, marketing copy, press releases and reports and to proofread for others.
• Demonstrable knowledge of marketing techniques and procedures.
• Demonstrable knowledge of public relations techniques.
• Good time management, ability to prioritise own workload and work to deadlines.
• Good communicator; verbal and written.
• Ability to work on own initiative, independently and as part of a team.
• Ability to manage several projects simultaneously, meeting deadlines as required.
• Creative flair and thinker with an attention to detail.
• Works well under pressure.

Please note: Staff recruited are expected to be available to work flexibly across all our Trust locations to meet service demands. This advert may be closed early if sufficient applications are received. COVID-19 vaccination remains the best way to protect yourself and our patients from the virus when working in our healthcare settings. While this vaccination is not a condition of employment, we do encourage our staff to get vaccinated.