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- Tasks: Lead content marketing strategy, create engaging blogs, videos, and more.
- Company: Join UCEM, a top online education provider aiming for sustainability.
- Benefits: Enjoy flexible working, generous holidays, and a supportive culture.
- Why this job: Make an impact in education while enhancing your creative skills.
- Qualifications: Experience in marketing or communications, strong writing skills required.
- Other info: Diversity and inclusion are at our core; all backgrounds welcome!
The predicted salary is between 30000 - 41000 £ per year.
Full time (35 hrs/wk), permanent
Split place of work between Horizons (Reading, Berkshire) and Home
Salary up to £37,000 pa plus benefits
We have an exciting opportunity for someone to join our busy and ever-growing Marketing, Communications and Brand team! As the Content Marketing Manager, you will take ownership of UCEM's content marketing strategy, playing a vital role in enhancing our brand and supporting our ambition to become the world's most sustainable university. This is a hands-on role and you will be involved in all aspects of content production, from ideation and research to creation, editing and distribution. You will have the opportunity to work across departments, collaborating with other teams, freelancers, agencies and our Vice Chancellor, building successful relationships and increasing UCEM's profile in both the built environment and higher education sectors.
Your accountabilities and responsibilities include:
- Create fresh and engaging content such as blogs, videos, podcasts and e-brochures, for use on various platforms (website, emails, digital advertising, social media)
- Conduct interviews and undertake research to create news articles, opinion pieces and case studies
- Lead content campaigns end-to-end: planning, writing, editing, producing, promoting and reporting across various mediums (written word, digital events, video)
- Support colleagues to ensure all content is accurate, on-brand and consistent in terms of style, quality and tone of voice, as well as optimised for SEO
Our main requirements:
- Working in a similar role or any of the following areas: marketing, public relations, communications, content marketing
- Experience with managing multiple projects and stakeholders
- Content writing and editing; ability to write both long and short forms of copy
- High-level written and oral communication skills, with attention to detail
- Ability to clearly articulate and guide others on how to communicate UCEM's purpose and values
At UCEM we expect employees to demonstrate our values: Passion, Integrity, Excellence and Support. Student satisfaction and success are our main drivers, and our people consistently report high levels of employee engagement; your contribution will be valued should you join us.
University College of Estate Management (UCEM) is a long-standing and leading provider of supported online education with a long-term ambition to be the world's most sustainable university. Wellbeing and work-life balance are a priority for us, with flexible working arrangements and a generous holiday allowance amongst some of our key employee benefits.
TO APPLY: Please send your CV, covering letter/email, and Recruitment Check Form to the UCEM recruitment inbox (details found within the job specification) by no later Tuesday 22 April 2025 at noon.
EQUALITY, DIVERSITY, AND INCLUSION
Here at UCEM we champion equality, diversity, and inclusion in our workforce. We celebrate diversity and the strengths it brings to our staff body, our student community and our Board of Trustees, recognising that people are key to our success. Our aim is to attract, develop and retain a diverse workforce, therefore we welcome and encourage applications from all backgrounds.
Content Marketing Manager. Job in Reading Education & Training Jobs employer: University College of Estate Management
Contact Detail:
University College of Estate Management Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Manager. Job in Reading Education & Training Jobs
✨Tip Number 1
Familiarise yourself with UCEM's mission and values, especially their focus on sustainability. Tailor your conversations during interviews to reflect how your personal values align with theirs, showcasing your passion for education and the environment.
✨Tip Number 2
Prepare a portfolio of your previous content marketing work that demonstrates your ability to create engaging content across various platforms. Highlight any successful campaigns you've led, as this will show your hands-on experience and project management skills.
✨Tip Number 3
Network with professionals in the education and marketing sectors, particularly those who have experience with UCEM or similar institutions. Engaging with them can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 4
Stay updated on the latest trends in content marketing and SEO strategies. Being knowledgeable about current best practices will not only enhance your discussions during interviews but also demonstrate your commitment to continuous learning and excellence in your field.
We think you need these skills to ace Content Marketing Manager. Job in Reading Education & Training Jobs
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Content Marketing Manager at UCEM. Familiarise yourself with their content marketing strategy and how it aligns with their mission to become the world's most sustainable university.
Craft a Tailored Cover Letter: Your cover letter should specifically address how your experience in content marketing and communications aligns with UCEM's goals. Highlight your ability to create engaging content and manage multiple projects, as well as your understanding of their values: Passion, Integrity, Excellence, and Support.
Showcase Relevant Experience: In your CV, emphasise your previous roles in marketing, public relations, or content creation. Include specific examples of successful content campaigns you've led, and mention any experience with SEO optimisation and collaboration across departments.
Complete the Recruitment Check Form: Don't forget to fill out the Recruitment Check Form available on UCEM's website. Ensure that all sections are completed accurately, as this is a crucial part of your application process.
How to prepare for a job interview at University College of Estate Management
✨Showcase Your Content Creation Skills
Prepare examples of your previous work in content marketing, such as blogs, videos, or podcasts. Be ready to discuss your creative process and how you ensure content aligns with brand values and engages the target audience.
✨Demonstrate Project Management Experience
Highlight your ability to manage multiple projects and stakeholders effectively. Discuss specific instances where you successfully led a content campaign from ideation to execution, showcasing your organisational skills.
✨Emphasise Communication Skills
Since the role requires high-level written and oral communication skills, prepare to articulate how you adapt your communication style for different audiences. Share examples of how you've guided others in maintaining brand voice and tone.
✨Align with UCEM's Values
Familiarise yourself with UCEM's core values: Passion, Integrity, Excellence, and Support. Be prepared to discuss how your personal values align with theirs and how you can contribute to their mission of becoming the world's most sustainable university.
