Overview
As Advancement Strategic Messaging Manager, you lead the messaging for priority campaign themes and programmes, turning priorities into integrated communications plans. You will shape audience-focused content and collaborate across teams to drive engagement, stewardship and fundraising. You’ll craft briefs, content and scripts, supporting flagship moments for a major university-wide campaign. This role blends strategy, collaboration and hands-on writing to help unlock philanthropy and alumni involvement at scale.
Pay / Benefits
- 41 days of holiday
- Hybrid working
- Defined benefit pension
- Cycle to work scheme and season ticket loan
- On-site nursery
- Discounted gym membership? actually mentioned as 'discounted gym membership'
Responsibilities
- Build and deliver integrated communications plans for campaign themes and programmes
- Translate priorities into audience-focused communications and fresh content ideas
- Write briefs, messaging frameworks and content requirements for cross-team delivery
- Coordinate with Publications, Digital Channels, Philanthropy Writing, Alumni Engagement, Donor Engagement, Regular Giving and Legacies
- Commission and curate content across multiple channels to align with campaign priorities
- Create content including articles, web content, scripts and collateral
- Support flagship campaign moments and fundraising events with appropriate messaging
- Ensure content reflects brand, editorial standards and audience insights
- Use performance data and feedback to optimise content and impact
- Advise colleagues on campaign messaging and communications planning
Key requirements
- Developing and delivering communications plans that support organisational objectives
- Creating high-quality content for diverse audiences and channels
- Coordinating communications with multiple stakeholders or suppliers
- Translating complex strategies into clear, compelling communications
- Collaborating with cross-disciplinary teams to deliver integrated communications
- Understanding brand, editorial and accessibility standards
- Excellent writing, editing and proofreading with attention to detail
- Ability to brief, commission and coordinate content across channels
- Strong organisational skills and ability to manage multiple projects and deadlines
- Using audience insight and performance data to improve content
- confident communications planner
- strong collaborator across diverse teams
- organised with ability to juggle multiple projects
- content strategy
- briefing and briefing creation
- content commissioning across channels
Strategic Messaging Manager in London employer: UNIVERSITY COLLEGE LONDON
UCL's Information Services Division (ISD) is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration among over 50,000 staff and students. With a commitment to employee growth, ISD provides extensive benefits including 41 days of holiday, a defined benefit pension scheme, and opportunities for professional development in cutting-edge technology areas. Located in the heart of London, UCL promotes a diverse and inclusive culture, making it an ideal place for those looking to make a meaningful impact in higher education.
