At a Glance
- Tasks: Create engaging digital content that attracts and informs prospective students.
- Company: Join University College Birmingham, a vibrant community focused on transforming lives through education.
- Benefits: Enjoy generous leave, pension schemes, subsidised healthcare, and professional development opportunities.
- Other info: Flexible hybrid working options and a supportive environment for career growth.
- Why this job: Make a real impact by shaping how students connect with our university online.
- Qualifications: Passion for copywriting and storytelling, with a focus on clarity and engagement.
The predicted salary is between 25326 - 28062 £ per year.
Location: Birmingham
Salary: £25,326 - £28,062 per annum pro rata of £31,236 - £34,610 per annum
Job type: Permanent, Part time (30 hours per week, 52 weeks per year)
UCB is an equal opportunities employer. We are TEF rated Silver, with a Good Ofsted rating.
The Role
At University College Birmingham, we transform lives through career-focused education, outstanding student experiences and sector-leading financial support. As we continue to grow, we're looking for a Digital Content Officer with a strong focus on copywriting to help shape how we communicate with prospective students online.
This is a writer-first role, ideal for someone who is passionate about crafting clear, engaging and persuasive content. You will create high-quality copy across our website, campaigns and digital channels, ensuring every word supports student recruitment and enhances the user experience. You'll turn complex information into compelling, easy-to-understand content, balancing creativity with clarity and storytelling with SEO/GEO best practice. Working closely with our Senior Copywriter and Website Manager, you will help deliver a consistent, high-performing digital voice that reflects the energy, ambition and diversity of our community.
Responsibilities
- Copywriting and content creation: Produce engaging, user-focused copy across web pages, campaigns and marketing channels, with a strong emphasis on clarity, tone of voice and conversion.
- Editing and content quality: Edit and proofread content to a high standard, ensuring accuracy, consistency and accessibility across all digital outputs.
- Website content & publishing: Support the creation and maintenance of website content through the CMS, ensuring pages are optimised for SEO, GEO, user experience and accessibility.
- Content optimisation: Use insights and performance data to refine copy, improve engagement and support conversion through activities such as page optimisation and A/B testing.
- Storytelling and content development: Identify and develop student and alumni stories, testimonials and news content that bring the student journey to life through strong, authentic writing.
If you're a creative copywriter and storyteller, this is your opportunity to make a real difference in how students discover, understand and connect with the University College Birmingham.
Benefits
- Generous allocation of annual leave: 29 days' paid leave per year (pro-rata)
- 12 Bank Holidays & Concessionary Days (pro-rata)
- Excellent Local Government/Teachers' Pension Scheme
- Employer Contributions LGPS - 20.9%
- Subsidised private healthcare provided by Aviva including a Digital GP Service.
- Employee Assistance Programme inclusive of counselling services, financial wellbeing support and bereavement support
- Annual health MOTs with our Registered Nurse
- Excellent staff development opportunities including professional qualification sponsorship
- A variety of salary sacrifice schemes including technology and cycle.
- Heavily-subsidised on-site car parking in central Birmingham
- Hybrid working opportunities
- Free on-site gym membership
Extra Information
All applicants for employment at the University will be expected to demonstrate an understanding of the principles of Safeguarding and the PREVENT agenda in the context of further and higher education.
Closing Date - Sunday 19th July 2026.
Interview Date - Thursday 30th July 2026.
Contact Details:
University College Birmingham Recruitment Team
