At a Glance
- Tasks: Analyse data to uncover trends and insights that shape music strategies.
- Company: Join Universal Music, the world's leading music company with a vibrant culture.
- Benefits: Enjoy competitive salary, private medical insurance, and generous annual leave.
- Other info: Collaborative environment with opportunities for growth and creativity.
- Why this job: Combine your passion for music and data to drive impactful decisions.
- Qualifications: 2+ years in analytics, strong SQL skills, and a love for storytelling through data.
The predicted salary is between 45000 - 55000 £ per year.
Music is Universal
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email UniversalMusicCareers@umusic.com.
The A Side: A Day in The Life
UMG’s Global Insight team manages the most powerful and effective data sets and research capabilities in the music industry. As well as utilising sales, commercial / partner data, and social media analytics, the Global Insight team manages extensive consumer data from around the world, delivering unique detail into evolving attitudes and behaviours of today’s music consumers.
The Consumer Insight team (part of Global Insights department) leads strategic insights and research for Universal Music Group’s esteemed record labels and business units, supporting digital, commercial, and A&R label teams.
Global Insight is a 20+ staff team, with presence in London, New York and Los Angeles. We are looking for a proactive, enthusiastic, and confident Data Analysis intern to join a successful team of dedicated and passionate analysts & researchers. This role is based in London reporting directly to the Director, Data Analytics.
The B Side: Skills & Experience
We’re looking for a technically strong Senior Analyst who can not only work deeply with data, but also translate complex analysis into clear, compelling narratives for stakeholders.
This role sits at the intersection of data, music, and strategy - supporting A&R, marketing, and commercial teams by delivering high-quality analysis and packaging insights into executive-ready presentations that drive decisions.
Be Analytical
Work closely with the Global Insight Senior Manager and Directors to support strategic analysis that informs A&R, commercial, and digital decision-making across UMG.
Analyse large, complex datasets (streaming, audience, campaign, commercial) to identify trends, opportunities, and risks.
Write efficient, scalable SQL queries and develop analytical workflows (Python/R where applicable).
Build frameworks and performance tracking methodologies.
Ensure data quality, consistency, and robustness across multiple data sources.
Develop dashboards and automated reporting across BI tools (Power BI, Tableau, Looker, etc.).
Analyse playlist ecosystems, audience behaviour, and market trends to identify emerging talent and growth opportunities.
Support A&R and commercial decision-making with data-driven insights and performance analysis.
Be Collaborative
Translate complex analysis into clear, structured narratives tailored to stakeholders.
Build high-impact decks and presentations that communicate insights, recommendations, and strategic implications.
Present findings to cross-functional teams and senior stakeholders with confidence and clarity.
Partner with A&R, marketing, and commercial teams to understand business needs and shape analytical approaches.
Combine data insights with market context to deliver actionable recommendations (“so what”).
Contribute to a culture of insight-sharing, clarity, and continuous improvement across teams.
Skills & Experience
Proven experience (2+ years) in analytics, insight, or data science roles, ideally within media, entertainment, or consumer industries.
Strong problem-solving skills, with the ability to multi-task within a fast-paced, dynamic environment. Be able to prioritise, work to tight deadlines and have a strong sense of initiative.
Advanced Excel and strong data visualisation skills (Tableau, Power BI, Looker, or equivalent).
Experience working with large datasets from diverse sources (e.g., streaming, sales, and social media).
Excellent communication skills with the ability to distil complex data into clear narratives.
Understanding of how the industry operates, including streaming platforms, audience trends, and revenue models.
Solid experience with SQL for data querying and manipulation.
Familiarity with Python or R for basic data analysis and automation (desirable).
Personal Specification
Thrives in a fast-paced, collaborative environment.
Passionate about data, music, and storytelling through insight.
Naturally curious and inquisitive with a can-do attitude.
Strong attention to detail and organisation skills.
Collaborative and team-oriented mindset with the ability to work independently when required.
About UMG UK
We are Universal Music Group UK – the UK’s leading music-based entertainment company. We exist to shape culture through the power of artistry. We help UK artists produce, distribute and promote the most critically acclaimed and commercially successful music to inspire and entertain fans at home and around the world.
Bonus Tracks: Your Benefits
Group Personal Pension Scheme (between 3% and 9%)
Private Medical Insurance
25 paid days of annual leave
Interest Free Season Ticket Loan
Holiday Purchase scheme
Dental and Travel Insurance options
Cycle to Work Scheme
Salary Sacrifice Cars
Subsidised Gym Membership
Employee Discounts (Reward Gateway)
Just So You Know…
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.
Job Category:
Universal Music GroupSenior Data Analyst in London employer: Universal Music
At Universal Music Group UK, we pride ourselves on being an inclusive and innovative employer that champions diversity and personal growth. Our London-based team thrives in a dynamic environment where creativity meets data-driven insights, offering employees exceptional benefits such as a generous pension scheme, private medical insurance, and opportunities for professional development. Join us to be part of a passionate community that shapes culture through music while enjoying a collaborative work culture that values every voice.
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We think you need these skills to ace Senior Data Analyst in London
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✨Brush Up on Your Statistics
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✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at Universal Music!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
