Data Analyst in London

Music is Universal. It's the passionate and dedicated team at Universal Music who help make us the world's leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation. We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles.

A newly created role serving two labels, Decca & Fontana. As part of the commercial division, the Data Analyst role will primarily be responsible for pulling, analysing, interpreting, and communicating commercial and consumption data. This data analysis will give the label teams valuable insights and inform strategy. Other areas of focus will include audience data and insight and A&R analysis, helping our label teams understand fan behaviour and look for new artist signings.

Since 1929, DECCA has been the home of the world's greatest musicians. Working with globally successful artists like Max Richter and Andrea Bocelli, to groundbreaking experimental artists in the ambient instrumental space such as Ólafur Arnalds and LUXE, bringing the music of these artists to a global audience is all in a day's work. The label has always been at the forefront of classical music artistic excellence, musical innovation and creative entrepreneurship. Home to prominent classical icons and contemporary classical favourites including Yunchan Lim, Sheku Kanneh-Mason, Alexandra Whittingham, Klaus Makela, Pavarotti, Ashkenazy and Solti, and more. Fontana Records, the legendary label, has been home to some of the most influential recordings in jazz, pop and alternative music. Recently revived under Universal Music UK, Fontana continues its legacy as a home for genre-defining artists across jazz, folk, blues, alternative and soul.

This is an exciting opportunity to join from the start, helping to shape the next chapter of an iconic label.

Skills & Experience

• Be Analytical: Report on frontline and catalogue track performance and share weekly insights with label teams.
• Analyse historical sales data to inform physical forecasting and marketing budgets.
• Report on audience data across social media and CRM to give label marketing teams deeper insights.
• Discover new artists through internal and external A&R data tools, websites, streaming services and develop new ways to evaluate unsigned talent.
• Work closely with the A&R team to demystify and locate opportunities.
• Building bespoke systems and processes to help this process run sooner in a fast-paced environment.

Be Operational

• Put together weekly reports highlighting track performance, audience shifts, sales figures.
• Work with other UMG data teams to leverage the latest tech and keep the labels future-facing.
• Attend meetings, gigs, showcases, conferences, and other events to represent the label where required.
• Feedback and contribute to the general development of the label's artist data signing strategy.

Be Collaborative

• Work closely alongside the commercial, D2C, marketing and A&R teams to streamline processes in this area.
• Work with data specialists in labels & central teams – both in UK and internationally - to ensure we are fully across the latest changes in this area.
• Contribute to long-term plan to effect positive change within the label using data & analysis.

Personal specification

• Experience in an analysis role. SQL, Python or BigQuery knowledge would be a bonus.
• Experience in the music industry, ideally gained within commercial, A&R, Streaming.
• Ability to be both creative and data driven.
• Digitally savvy and quick to adopt trends.
• Passionate at reading audiences and trends in the music landscape.
• Exceptional communication, presentation and organization skills.
• Artist focused and passionate about the music industry with a good knowledge of the digital and short form landscape.
• Proactive attitude to work to deadlines, meet targets and multitask in a fast-paced environment.
• Strong relationship building skills and a team-oriented approach.

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.

Job Category: Marketing, Streaming & Digital Media